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Y.O.U blog

A day in the life of an ethical fashion CEO

A day in the life of an ethical fashion CEO

Have you ever wondered what it’s like to run your own underwear business? Take a sneak peek into a day in the life of our very own Sarah Jordan, th...
Our manufacturing process: from yarn to Y.O.U underwear!

Our manufacturing process: from yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufactu...
Ethical manufacturing – introducing our underwear supplier

Ethical manufacturing – introducing our underwear supplier

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. Th...
Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  ...
Coronavirus and Y.O.U Underwear - we need your support!

Coronavirus and Y.O.U Underwear - we need your support!

The coronavirus is causing disruption to many industries across the world and the UK, and although we’re still open for business, e-commerce sites ...
From Bras to a Bravalanche: our weekend with the charity Smalls for All

From Bras to a Bravalanche: our weekend with the charity Smalls for All

Y.O.U Underwear has been on a small adventure. Last weekend we spent 3 days volunteering with the charity Smalls for All. We've never seen so much ...
Y.O.U - Officially A Game Changer!

Y.O.U - Officially A Game Changer!

We’ve been outside the office! And out of our Oxford-based comfort zone... At the end of February, we were honoured to be named as one of ConnectTV...
Markets and other maelstroms

Markets and other maelstroms

Here at Y.O.U we’re grappling with thousands of pairs of new pants. Much to our delight a new order (our biggest yet!) arrived from India.  Excitem...
Startup Stories - a day of storytelling and innovation

Startup Stories - a day of storytelling and innovation

Last month Y.O.U Underwear attended the Reading Festival of Digital Disruption, a platform designed to celebrate innovation in the Thames Valley. P...