Y.O.U blog

A Tour of Our Underwear Headquarters!

A Tour of Our Underwear Headquarters!

We thought we’d take you on a quick behind-the-scenes tour of our underwear HQ and explain what happens to our undies once they arrive from our ma...
Almond Light Nude Bralette Hung on a Branch against green leaves and blossom

10 things to like about Y.O.U Underwear

  As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and...
Our Trip to Steph's Packed Lunch on Channel 4!

Our Trip to Steph's Packed Lunch on Channel 4!

We were so excited to be included in Channel 4's Steph's Packed Lunch, which aired on Tuesday 16th March. The theme of the week was ‘Giving Back’ ...
Introducing our KikoRomeo Collection

Introducing our KikoRomeo Collection

In case you haven’t already spotted it, we’ve recently launched an exciting collaboration with a Kenyan designer. Our new KikoRomeo collection bri...
Bralettes designed by girls, for girls!

Bralettes designed by girls, for girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hopin...
Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Happy Global Entrepreneurship Week! The next few days are all about celebrating entrepreneurship and small business, and as part of this, I spoke t...
A day in the life of an ethical fashion CEO

A day in the life of an ethical fashion CEO

Have you ever wondered what it’s like to run your own underwear business? Take a sneak peek into a day in the life of our very own Sarah Jordan, th...
Our manufacturing process: from yarn to Y.O.U underwear!

Our manufacturing process: from yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufactu...
Ethical manufacturing – introducing our underwear supplier

Ethical manufacturing – introducing our underwear supplier

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. Th...
Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  ...
Coronavirus and Y.O.U Underwear - we need your support!

Coronavirus and Y.O.U Underwear - we need your support!

The coronavirus is causing disruption to many industries across the world and the UK, and although we’re still open for business, e-commerce sites ...
From Bras to a Bravalanche: our weekend with the charity Smalls for All

From Bras to a Bravalanche: our weekend with the charity Smalls for All

Y.O.U Underwear has been on a small adventure. Last weekend we spent 3 days volunteering with the charity Smalls for All. We've never seen so much ...