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Y.O.U blog

Men’s underwear styles - simplified!

Men’s underwear styles - simplified!

Briefs, boxer briefs, trunks…there are more underwear styles for men today than ever before! At Y.O.U Underwear, we’ve chosen one style that we kno...
Organic fibres – which ones are important?

Organic fibres – which ones are important?

You may or may not have heard of ‘Dirty Dozen’ produce – the 12 foods that are the worst offenders when it comes to non-organic growing practices a...
How sustainable is organic cotton?

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustain...
Can sustainable fashion be affordable?

Can sustainable fashion be affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often mad...
Invisible Fibres - Plastics in Clothing

Invisible Fibres - Plastics in Clothing

Plastic has been an important component of our clothing ever since the chemical company DuPont introduced polyester into men’s suits in the 1950s. ...
Sustainable fashion and certifications – what’s important?

Sustainable fashion and certifications – what’s important?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make ...
Ethical marketing: body image and brand image

Ethical marketing: body image and brand image

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, air...
Fashion Revolution 2020 - The Lowdown

Fashion Revolution 2020 - The Lowdown

Fashion Revolution Week 2020: seven days dedicated to raising awareness around sustainable/ethical fashion and the key issues facing the industry t...
COVID-19: the economic impact on the fashion industry

COVID-19: the economic impact on the fashion industry

“People do not buy a new outfit to stay at home”. The words of Lord Wilson, CEO of the fashion brand Next. Fashion retailers are being hit hard by ...
Sustainable Fashion – Oxymoron or Inevitability?

Sustainable Fashion – Oxymoron or Inevitability?

“In two to three years if a brand is not sustainable, it will be out of business” – the words of Tommy Hilfiger in a recent interview. In the wake ...
Cotton's Human Cost

Cotton's Human Cost

If we could change one thing, it would be improving how cotton is grown and farmed. Although you might not think it, conventional cotton is one of ...