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Y.O.U blog

What is greenwashing, and how can I avoid it?

What is greenwashing, and how can I avoid it?

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coine...
What’s the environmental impact of fast fashion?

What’s the environmental impact of fast fashion?

By Natasha Astley & Isabel McLennan What is fast fashion? ‘Fast fashion’ is a term that has come to be synonymous with everything that’s curren...
What are the properties of organic cotton?

What are the properties of organic cotton?

What is it about organic cotton that makes it such a great choice for underwear? Let us tell you! The fabric feels great – it’s super soft! Underw...
What's the difference between a bralette and a sports bra?

What's the difference between a bralette and a sports bra?

What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank top. It ...
Six ways to mend and revive your underwear

Six ways to mend and revive your underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I def...
Men’s underwear styles - simplified!

Men’s underwear styles - simplified!

Briefs, boxer briefs, trunks…there are more underwear styles for men today than ever before! At Y.O.U Underwear, we’ve chosen one style that we kno...
Organic fibres – which ones are important?

Organic fibres – which ones are important?

You may or may not have heard of ‘Dirty Dozen’ produce – the 12 foods that are the worst offenders when it comes to non-organic growing practices a...
How sustainable is organic cotton?

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustain...
Can sustainable fashion be affordable?

Can sustainable fashion be affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often mad...
Invisible Fibres - Plastics in Clothing

Invisible Fibres - Plastics in Clothing

Plastic has been an important component of our clothing ever since the chemical company DuPont introduced polyester into men’s suits in the 1950s. ...
Sustainable fashion and certifications – what’s important?

Sustainable fashion and certifications – what’s important?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make ...
Ethical marketing: body image and brand image

Ethical marketing: body image and brand image

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, air...