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Y.O.U blog

Celebrating ‘Make A Difference Day’ with undies that change the world!

Celebrating ‘Make A Difference Day’ with undies that change the world!

This Saturday 24th October, we’re getting ready to celebrate Make A Difference Day, a fantastic opportunity to focus on the small things we can all...
What are the properties of organic cotton?

What are the properties of organic cotton?

What is it about organic cotton that makes it such a great choice for underwear? Let us tell you! The fabric feels great – it’s super soft! Underw...
Six ways to mend and revive your underwear

Six ways to mend and revive your underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I def...
Y.O.U Underwear and the Sustainable Development Goals

Y.O.U Underwear and the Sustainable Development Goals

What are the Sustainable Development Goals? The SDGs are a collection of environmental and social priorities areas of focus set out by the United N...
What does it mean to be Zero Waste?

What does it mean to be Zero Waste?

Zero Waste Week is coming up (7th-11th September 2020), five days dedicated to spreading awareness about the importance of reducing our environment...
How sustainable is organic cotton?

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustain...
What are the health benefits of organic cotton?

What are the health benefits of organic cotton?

Organic cotton is far better for people and the environment than its conventional, non-organic, counterpart. In addition to using fewer resources a...
Ethical manufacturing – introducing our underwear supplier

Ethical manufacturing – introducing our underwear supplier

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. Th...
Ethical marketing: body image and brand image

Ethical marketing: body image and brand image

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, air...
Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  ...
Fairtrade Fortnight campaign logo

Our Fairtrade Certification - what does it mean?

Fairtrade Fortnight, held from 24th February – 8th March, was a great opportunity for consumers, businesses and advocates to get together to campai...
Y.O.U - Officially A Game Changer!

Y.O.U - Officially A Game Changer!

We’ve been outside the office! And out of our Oxford-based comfort zone... At the end of February, we were honoured to be named as one of ConnectTV...