Y.O.U blog

5 reasons to try a thong

5 reasons to try a thong

Thongs can often divide opinion! Rarely is an underwear style so controversial, with attitudes differing drastically as to their comfort and pract...
Introducing our KikoRomeo Collection

Introducing our KikoRomeo Collection

In case you haven’t already spotted it, we’ve recently launched an exciting collaboration with a Kenyan designer. Our new KikoRomeo collection bri...
How to work out your bralette size

How to work out your bralette size

Our new range of girls’ bralettes is now live on our website, and available to order! And you may have noticed, we’ve done sizing a little differe...
Bralettes designed by girls, for girls!

Bralettes designed by girls, for girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hopin...
What's the difference between a bralette and a sports bra?

What's the difference between a bralette and a sports bra?

What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank top. It ...
How often should you buy new bras?

How often should you buy new bras?

Replacing your bra regularly is one way to avoid the dangers of an ill-fitting bra, which can include anything from headaches to back pain from poo...
Is a bralette the right choice for me?

Is a bralette the right choice for me?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding w...
What are the health benefits of organic cotton?

What are the health benefits of organic cotton?

Organic cotton is far better for people and the environment than its conventional, non-organic, counterpart. In addition to using fewer resources a...
In Short: women’s underwear styles

In Short: women’s underwear styles

You might be surprised to hear that there are over 20 different varieties of women’s underwear, ranging from everything from high cut to hipster br...
Comfortable underwear: an essential part of your loungewear collection

Comfortable underwear: an essential part of your loungewear collection

Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a bear...
The New Nude

The New Nude

We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which...
Organic cotton underwear

Cruelty-free underwear: celebrate World Vegan Day with animal-friendly undies.

Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being ...