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Y.O.U blog

What's the difference between a bralette and a sports bra?

What's the difference between a bralette and a sports bra?

What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank top. It ...
How often should you buy new bras?

How often should you buy new bras?

Replacing your bra regularly is one way to avoid the dangers of an ill-fitting bra, which can include anything from headaches to back pain from poo...
Is a bralette the right choice for me?

Is a bralette the right choice for me?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding w...
What are the health benefits of organic cotton?

What are the health benefits of organic cotton?

Organic cotton is far better for people and the environment than its conventional, non-organic, counterpart. In addition to using fewer resources a...
In Short: women’s underwear styles

In Short: women’s underwear styles

You might be surprised to hear that there are over 20 different varieties of women’s underwear, ranging from everything from high cut to hipster br...
Comfortable underwear: an essential part of your loungewear collection

Comfortable underwear: an essential part of your loungewear collection

Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a bear...
The New Nude

The New Nude

We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which...
Organic cotton underwear

Cruelty-free underwear: celebrate World Vegan Day with animal-friendly undies.

Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being ...
Comfy boobs matter - a.k.a the rise of the bralette.

Comfy boobs matter - a.k.a the rise of the bralette.

The welcome ping of the bra strap! We discover the trend towards softer shapes and more comfortable styles as bralettes (/bralets) become the hottest item in our underwear drawers.