• Women's Soft Bralettes

    There's no comfier gift for your bust this Christmas! For many women, the switch to a bralette from a conventional bra is a life changer. From £28, they are available in sizes XS-L, across 7 classic colours and 5 vibrant prints, buy one or stock up with a multipack.

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  • A Trio of Y.O.U Supportive bras in colours white, nude and chesnut.

    Women's More Supportive Bras

    Our brand new product this Christmas is this supportive bra with more coverage - still with our signature super-soft organic cotton - and all without wires! The bra is £32 and comes in 3 band sizes, providing greater flexibility to suit different body shapes.

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  • Men's Comfy Trunks

    Men love receiving our super comfortable and classically styled soft organic cotton trunks for Christmas. And Black, navy and charcoal grey are their firm favourites! From £17, they are available in sizes S-3XL, different leg lengths, 6 classic colours and 5 vibrant prints.

    Shop Men's Trunks
Y.O.U black bikini bottoms with gold ribbon.

Gift Vouchers

If you're looking for a sustainable present but aren't sure what size, style or colour to choose, our gift vouchers are ideal! Available in amounts of £25, £45, £75 or £100 as e-vouchers or as a physical gift card. Give the gift of Positive Pants and make a difference with your gift!

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Sizing and Hassle Free Returns!

Not sure what size to order? You can view our sizing charts here. If you're in-between sizes, we recommend sizing up for comfort! Any purchases bought now can be exchanged / returned until the end of January 2023.

We've curated a collection of sustainable products from brands who share the same values as us. From organic tea towels to recycled plastic earrings - we hope these products are the perfect choice for a Conscious Christmas!

  • £10 and under

    These Lip Balms are made by Neve's Bees from 100% natural Oxfordshire beeswax. They are £6 and are available in 7 scents and packaged in a click-shut 10ml metal container each containing 7g of lipbalm to reduce plastic waste.

    Shop £10 and under gifts
  • £15 and under

    Dry the dishes from your Christmas lunch with this locally-designed Fairtrade and certified organic cotton tea towel,- it's £12 and helping people and the planet at the same time.

    Shop £15 and under gifts
  • £20 and under

    These statement earrings are £20 and handmade by YagoEco, using our green recycled plastic mailer bags and white bottle tops, perfect Christmas decoration for your ears.

    Shop £20 and under gifts
  • A penguin, a polar bear, and a reindeer finger puppets

    Festive Crafts

    Make your own adorable winter friends finger puppets with this Christmas craft kit. They are £9.50 and make the perfect stocking filler! Hidden inside this kit are all the components to make our three little festive friends – a penguin, a polar bear, and a reindeer.

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  • Recycled Christmas Cards

    Christmas Cards

    These recycled Christmas cards are made in the UK from 100% recycled FSC® paper. A pack of 10 costs £15. Each card comes with a kraft paper envelope, a pack of native UK forget-me-not seed sticks and 1 tree is planted for every card sold!

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  • Bottle Bags

    These reusable bottle bags are £8 and a much more eco-friendly version than disposable gift bags or wrapping paper, which are often not recyclable. And you can wave goodbye to cellotape and hours of wrapping. Biodegradable, washable, reusable!

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Festive Sets

Sometimes there's nothing like a matching underwear set to make you feel good - especially at Christmas!

This beautiful women's Red Mara matching set is £42, it's made from super-soft organic cotton and is available in sizes 6-22. We also have a mix of Red Mara bottoms to choose from bikini briefs, boy shorts or a thong.

Buying sets saves on money, but not on impact. For every sale of this set, we donate TWO pairs of underwear to girls in Maasai communities, as well as supporting the work of the Ajuma Foundation in Kenya.

Shop All Women's Matching Sets

Christmas Posting Dates

Remember to allow plenty of time for posting gifts for Christmas, particularly for International deliveries.

Girl in Uganda smiles as she holds up a pair of donated pants

Gifts that Give Back

Our buy-one give-two model means that every time you buy a pair of Y.O.U underwear from our core women's, men's and girls' collections, we donate two pairs of underwear to our charity partner Smalls for All. They distibute them to vulnerable women and children in Africa and the UK who don’t have any underwear and are excluded from their school or community. So far, we have donated over 23,000 pairs! And this Christmas, we hope to provide even more....

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Christmas present wrapped with rustic paper and bow

5 ways to wrap gifts more sustainably

According to House Beautiful, last year UK households discarded 277,000 miles of wrapping paper. That is a huge amount of paper, and they argue this is enough paper to get all the way to the moon! We've put together a list of ideas to help you wrap your gifts more sustainably! 

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