Coronavirus and Y.O.U - what are we doing?

Buy One Give Two - changing even more lives!

Pant donations doubled! 

Y.O.U underwear is all about making a difference. We started the business having discovered the problem of women and children not having access to underwear, with all the issues that result from that. Not just the obvious ones of health and hygiene, but being vulnerable to attacks and violence, as well as missing up to 12 weeks of school or work each year when the girls can't attend during their periods. 

I wanted to do something about this and help provide underwear to women and children who don't have it. From the start we've had a 'buy one give one' model, where we donate a pair of undies for every pair we sell. We do this through our partnership with the charity Smalls for All, to ensure the donations are as effective as possible. 

Smalls for All underwear donation

Thanks to your support, we donated over 1,000 pairs of underwear to Smalls for All in 2018. That's hundreds of lives changed and makes a real difference, so thank you! 

This year, we've been lucky enough to secure matched funding from a local business, enabling us to double our donations. So instead of giving one pair for every pair we sell, we can now give two. That's double the number of women and children we can provide underwear for. 

And in a world where something as simple as Your Own Underwear can mean the difference between going to school or not, that's life changing. 

So thank you. Every purchase really does make a difference.

Simply purchase as you normally would through our site, and all donations will be doubled. We're currently working on how we show this better as part of wider improvements to our website, but rest assured the important stuff is happening behind the scenes and the extra undies will be delivered to where they will be needed most.

So thank you again. From all of us. 
Sarah x

Thank you card