Hello. I'm Sarah, and I'm trying to change the world one pair of pants at a time!
It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear. As a result they were being excluded from school, work and even their communities, especially during their periods.
Now that’s just not right. In fact, it made me really angry
All Y.O.U underwear is...
Good for you
Super-soft organic cotton isn’t the only thing about our underwear that makes you feel good - inside every pair is a positive message designed to inspire and bring confidence to the wearer. I'm also committed to using real men and women of all shapes and sizes as our models, encouraging everyone who buys Y.O.U underwear to be healthy and happy in their own skin.
Good for others
Buy-one-give-one means that every time you buy Y.O.U undies, someone in need gets a pair too. We donate a percentage of the profit from each piece of underwear we sell to our partners Smalls for All, a charity who collect and distribute underwear to women and children across Africa. And their local knowledge and experience makes sure that our contributions are helping not hurting in the long run.
Good for the planet
Part of the Y.O.U mission is to reduce the harmful impact of the clothing industry on people and the environment. So all of our underwear is stitched together by India’s number one ethical and sustainable manufacturer using 100%-organic Fairtrade cotton. It's not only much less polluting for the planet than conventional cotton, it’s also less damaging to those that grow and work with it.