Hello. I'm Sarah, and I'm trying to change the world one pair of pants at a time!
It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear. As a result they were being excluded from school, work and even their communities, especially during their periods.
Now that’s just not right. In fact, it made me really angry
All Y.O.U underwear is...
Good for you
Super-soft organic cotton isn’t the only thing about our underwear that makes you feel good - inside every pair is a positive message designed to inspire and bring confidence to the wearer. I'm also committed to using real men and women of all shapes and sizes as our models, encouraging everyone who buys Y.O.U underwear to be healthy and happy in their own skin.
Good for others
Buy-one-give-one means that every time you buy Y.O.U undies, someone in need gets a pair too. We provide a pair of undies for every one we sell to Smalls for All, our charity partner who collect and distribute underwear to women and children across Africa. And their local knowledge and experience makes sure that our contributions are helping not hurting in the long run.
Good for the planet
Part of the Y.O.U mission is to reduce the harmful impact of the clothing industry on people and the environment. So all of our underwear is stitched together by India’s number one ethical and sustainable manufacturer using 100%-organic Fairtrade cotton. It's not only much less polluting for the planet than conventional cotton, it’s also less damaging to those that grow and work with it.
We don’t just tell you that our products are good, we work with others to demonstrate that too. We believe it’s important to show you we’re serious about what we’re doing, so we aim to certify our products wherever we can to provide you with the reassurance you need. All Y.O.U underwear is made with 100% Fairtrade and GOTS certified organic cotton, and is also PETA Approved Vegan. So you can rest assured that the undies you buy from us are certifiably good, ethical, and cruelty free.