Coronavirus and Y.O.U - what are we doing?

Good for the Planet


Cotton on!


Did you know?

Conventional cotton is the world's most polluting crops. Fashion is also one of the world's most harmful industries.

Conventional Cotton

  • World's most polluting crops

  • 25% of the world's insecticides
  • 20% of freshwater pollution
  • 20,000 pesticide deaths each year
  • Indian farmer suicide rates of 1 every 30 minutes
  • Toxins harmful to workers and evnironment

Organic Cotton

  • Better for People and Planet

  • 98% less water and soil pollution
  • 20% of freshwater pollution
  • 94% less greenhouse gases
  • 71% less water usage
  • 62% less energy
  • No insecticides, pesticides, herbicides or GMO

Every piece of Y.O.U underwear is made from Fairtrade & GOTS certified organic cotton that is PETA-Approved vegan. So when you wear Your Own Underwear, you are making the decision not to hurt the environment.

We've also mixed cotton with a small amount of elastane to ensure that our undies have better shape and durability. For us, sustainability is a journey and we're proud that our materials are 90% of the way there.

Slow Design

Did you know?
Last-minute orders encourage forced overtime and unauthorised sub-contracting. Fast fashion also relies heavily on air transport.
Our underwear is imbibed with consideration for people and planet.

We design with real people in mind, order with contingency and are constantly in the process of future-proofing our business processes. Watch this space.

All in all, a good night's sleep!

If you want to stay in touch or find out more, sign up for our newsletter!