Buy one, give two – our underwear donations are doubled, although we need your help in 2020! Click here for more info.

Good for You

Our undies feel great

We use organic cotton that is kind to skin

We model our pants on real people

Supreme Softness!

Did you know?

Organic cotton is softer and more durable. And it's actually better for you.

Underwear touches the most sensitive parts of your body, so we think it's a good idea to treat it with kindness and only wear the softest, healthiest materials closest to your skin.

Come and check us out at these events and experience the suppleness for yourself!

Body Positivity

Did you know?

89% of women have opted out of social interactions or physical activities due to a lack of body confidence.

At Y.O.U we're firmly believe that marketing has an ethical dimension. We want to encourage everyone who buys Y.O.U underwear to be healthy and happy in their own skin!

Inside every pair of pants is a positive message designed to inspire and bring confidence to the wearer.

Truly positive pants!
We use real men and women of all shapes and sizes as our models. We had ages 18 to 80 and sizes 8 to 18 in our last photoshoot.

The airbrush is our enemy!
I've roped in friends and family alike I even made my Dad model in his undies on his 80th birthday – sorry Dad!
Sarah x

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