Supreme Softness!Did you know?
Organic cotton is softer and more durable. And it's actually better for you.
Underwear touches the most sensitive parts of your body, so we think it's a good idea to treat it with kindness and only wear the softest, healthiest materials closest to your skin.
Body PositivityDid you know?
89% of women have opted out of social interactions or physical activities due to a lack of body confidence.
At Y.O.U we firmly believe that marketing has an ethical dimension. We want to encourage everyone who buys Y.O.U underwear to be healthy and happy in their own skin!
Truly positive pants!
The airbrush is our enemy!
I've roped in friends and family alike I even made my Dad model in his undies on his 80th birthday – sorry Dad!