Press Releases

Breast Cancer Awareness Month: Wear It Pink with Positive Pink Pants

Get your Positive Pink Pants on For Breast Cancer  - 22/9/2021

Y.O.U Underwear, creators of sustainable underwear, is launching its pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams ahead of Breast Cancer Awareness Month (October). One pound (£1) of every purchase from the range will be donated to Future Dreams and an information leaflet about self-checking your breasts will be included with every order.

This collaboration will help to fund research projects, support those touched by breast cancer and raise awareness to encourage self checking. Every 10 minutes, a woman is diagnosed with breast cancer in the UK and a survey by Breast Cancer Now revealed that 10% of women never check their breasts. 

  • Y.O.U Underwear’s new Future Dreams Collection includes bralettes, thongs, bikinis and two boy short styles in their women’s underwear range. 
  • Bralettes are available in sizes XS-L 
  • Underwear styles are available in UK 6 to 22
  • Prices start from £12 
  • All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and produced by India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards 

Sarah Jordan, founder of Y.O.U Underwear, says: The moment I discovered Future Dreams and the amazing work they do to support people affected by breast cancer I wanted to help. My Mum had breast cancer a few years ago and it is prevalent in my family, so this collaboration is really personal for me. I love our new soft pink colour and I hope it’s really popular so we can make a meaningful difference to Future Dreams.” 

Sam Jacobs, Trustee of Future Dreams, says: "We are thrilled and grateful to be collaborating with Y.O.U Underwear for this special campaign. It is wonderful to partner with a sustainable, vegan and organic brand which is making a powerful contribution to society, the economy and communities alike whilst raising funds for those touched by breast cancer and generating awareness about the importance of self-checking".

Y.O.U Underwear has already donated more than 16,000 pairs of underwear via its flagship buy-one-give-two model to Smalls for All. This collaboration with Future Dreams aims to expand the impact of the brand even further, and through supporting Future Dreams intends to increase breast cancer awareness, encourage self-checking and support further research. 

See the Future Dreams Collection here

About Y.O.U Underwear

Y.O.U Underwear is an Oxford-based sustainable fashion brand founded by Sarah Jordan in 2017. During a trip to Uganda in 2016, Sarah became aware of the many problems faced by women and girls who don’t have access to underwear. All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and they work with India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards.  

Recognition for Y.O.U Underwear in 2020/21: 

  • Gold Winner in the ‘Start-up of the Year’ category of the One Planet Awards.
  • Sarah has been named as one of the UK’s most 100 inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘#ialso100’ campaign.
  • Featured in The Guardian and Forbes, amongst others.

Y.O.U Underwear’s media image kit can be found here

About Future Dreams

Future Dreams was founded by mother and daughter, Sylvie Henry and Danielle Leslie, who were both diagnosed with the disease. They never wanted anyone to feel like they were going through breast cancer alone. The charity funds vital research as well as working with the NHS to distribute care packages to those going through treatment and donating post-surgery bras to those who cannot afford them.

 

African-inspired Prints that makes a Difference

29/7/2021

Y.O.U Underwear, creators of ethical undies, is expanding its Mara Collection - a collaboration with Kenyan designer KikoRomeo - with 3 new colourways. For every Mara Collection purchase, Y.O.U Underwear will send a pair of underwear to girls in Maasai communities and make a donation to the Ajuma Foundation in Kenya. 

 

  • The Mara Collection is now available in 5 colourways: Bright Blue, Neon Green, Illuminating Yellow (all new for 2021) to complement Bright Red and Classic Black
  • Each colour represents the colour symbolism of the Maasai communities
  • Mara means spotted in the Maasai language, hence the extensive points and bead-like design
  • The Mara Collection includes bralettes, thongs, bikinis and two boy short styles, as well as two men’s styles - a hipster trunk and a new longer-leg design. 
  • Bralette sizes XS-L, women’s underwear from UK 6-22, men’s trunks from S to 2XL. 
  • From £12 per piece
  • For every item purchased a pair of underwear will be sent to Maasai communities
  • Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, produced by India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards  

Y.O.U Underwear has already donated more than 16,000 pairs of underwear via its flagship buy-one-give-two model to Smalls for All. This collaboration with KikoRomeo aims to expand the impact of the model even further, and through supporting Ajuma Foundation intends to reach more people in need and without access to basics like underwear.

About Y.O.U Underwear

Y.O.U Underwear is an Oxford-based sustainable fashion brand founded by Sarah Jordan in 2017. During a trip to Uganda in 2016, Sarah became aware of the many problems faced by women and girls who don’t have access to underwear. All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and they work with India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards.  

Recognition for Y.O.U Underwear in 2020/21: 

  • Gold Winner in the ‘Start-up of the Year’ category of the One Planet Awards 
  • Sarah has been named as one of the UK’s most 100 inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘#ialso100’ campaign
  • Been featured in The Guardian and Forbes, amongst others 

Y.O.U Underwear’s Mara Collection Images can be downloaded here

About Kiko Romeo

Ann and Iona McCreath are the dynamic mother-daughter design duo behind KikoRomeo, with a vision to use fashion as an art medium and create designs that enable conversations and build wider understanding between nations and cultures. Their support of charities resonated with the Y.O.U Underwear team and they've been the perfect partner for this collection, allowing us to explore new ways of having an impact, as well as patterns!