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Y.O.U and SDGs

Y.O.U is closely aligned with a number of the Sustainable Development Goals set out by the United Nations General Assembly in 2015 for the year 2030.

Quality Education

For every pair of pants you buy, we donate TWO pairs to vulnerable people in the UK and Africa through the charity Smalls for All. Something a lot of us take for granted, underwear is a BIG issue when you don’t have it. It can be a HUGE barrier to education for girls and women on their periods.

Gender Equality

Women and girls on their periods are most at risk of social exclusion when they don’t have appropriate underwear.

Clean Water and Sanitation

We use 100% organic, Fairtrade cotton as certified by the Global Organic Textile Standard and Fairtrade Foundation. Organic cotton creates 98% less water and soil pollution than conventional cotton as no pesticides or insecticides are used, as well as using 71% less water.

Decent Work and Economic Growth

We work with India’s leading ethical and sustainable manufacturer who is committed to supporting local communities, providing living wages and not using sweatshops or child labour. They are also active supporters of the Chetna Project, which works with small farmers to improve their livelihood options.

Responsible Production and Consumption

We love talking about this one! We are committed to zero waste production, we package our underwear in reusable organic cotton bags, use recycled and recyclable outer packaging, and don’t use any single use plastics. We also believe in ethical marketing, so use REAL people in all our photoshoots. We don’t know the meaning of the word ‘airbrush’ and have even hidden a number of feel-good messages in our products.
Upgrade your undies to help change the world one pair of pants at a time!

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