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Lockdown & stock update

Lockdown 2.0 – we’re still open & fully stocked!

17th November update

As England goes back into a second lockdown, we wanted to reassure you about our safety measures and let you know that we’re still open – and really keen to see you!

Like many small businesses, we’ve had to move everything online this year so haven’t been able to meet customers at markets and regular pop-up events, which we’re really missing. We’re fortunate to still be able to work at this time though, as we know how hard it is for small retailers who have had to close their premises again.

We are continuing to sell our full range online and still have the hygiene and safety measures in place to ensure we have a Covid-secure environment. Our priority is keeping our team and partners safe, so things may take a bit longer than usual, but our pants will be packed with the same love and attention as ever!

We’re also thrilled that we have our full range of products back in stock now, following the arrival of our long-delayed orders from earlier in the year. The full story of the eventful past few months is below if you want to know more – and fancy a long read!

So thank you again for all your support and patience – we really appreciate it! Please do just get in touch if you have any questions, or sign up to our Positive Pants newsletter for our latest updates.
Sarah x

Thank you - and apologies again - but finally some good news!

* * *
Thank you so much for your support over the past few months.
It has been amazing and I truly appreciate all of it and all of you. It's kept us going as a business and able to keep supporting people in the UK and Africa who need our underwear donations too. So thank you!

And apologies for our recent stock issues.
Unfortunately the global coronavirus challenges remain and manufacturing lockdowns mean that underwear that should have been with us in March only got to us at the end of October. It was frustrating to be short of so many products, but safety remained our priority and we are thrilled that everyone has gradually been able to start working again. Please accept our apologies again for the inconvenience caused over the past few months - I really do appreciate your patience and support with this.

* * *

And the full story...for anyone who's interested! :)


It's been an 'eventful' past few months for us at Y.O.U underwear, as I'm sure it has been for everyone.
When we locked down back in March, I could never have foreseen how the following few months would pan out and it has certainly challenged us in a number of ways. And continues to. Things were initially very tough and I was honestly worried about the survival of the business. Sales almost totally disappeared overnight as everyone adjusted to the new 'normal', but then gradually came back as we put in place new hygiene and safety measures to keep everyone safe and allow us to keep going.


Since then the support for us and what we're trying to do as a business has been amazing.
We've been lucky, thanks to some hard work and good media coverage (big shout out to The Guardian, Metro and JACKfm!), but also to the loyalty of our fantastic customers. Every single like, share, recommendation and purchase makes a big difference at times like these and it really means a huge amount to us - and ultimately the people we're trying to help. So a huge THANK YOU to everyone who has supported us over the past few months and who continues to do so. You are superstars!

★     ★     ★


However the challenges continue and so this also has to serve as a bit of an apology. As many of you have noticed, unfortunately we ran out of a lot of our most popular items over the last few months and for a while many of our amazing undies simply weren't available. I know how frustrating this was and I can only apologise and be honest about the situation. We work with an amazing sustainable manufacturer in India and they were forced to close in March as the coronavirus spread there.

Unfortunately the order that was due with us back in March therefore got stuck and just as things were starting to re-open in June ... they got hit by a cyclone! This caused significant damage and they were forced to close again, although thankfully nobody was hurt.

The factory has slowly started to operate again, although capacity is still reduced to maintain social distancing and so things are taking longer that they might usually. My main priority throughout this has been everyone's safety though, so I am keen that they work slowly and safely rather than rush to get our underwear to us, which I'm sure you understand.

This does mean that we will still need to be patient over the coming weeks as things slowly get up to speed again. Our two orders from March have now arrived, so most of our styles and colours are in stock again, which is great news. We are still low on a few items, but we will gradually be filling all the gaps over the next few weeks, and we have actually got some exciting new products on the way too.

So thank you again for your support AND your patience!
I really appreciate them both and the difference you make to us and others around the world. Please do let me know if you have any questions and thanks again.

Sarah x

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