Coronavirus and Y.O.U - what are we doing?

Thank you - and apologies too!

Sarah at desk TL:DR version:


Thank you so much for your support over the past few months
- it has been amazing and I truly appreciate all of it and all of you. It's kept us going as a business and able to keep supporting people in the UK and Africa who need our underwear donations too. So thank you!  

And apologies for our current stock issues. Unfortunately the coronavirus challenges remain and manufacturing lockdowns mean that underwear that should have been with us in March isn't likely to get here much before September. Everyone is trying their best to speed things up, but safety remains our priority and so please bear with us on this one. Hopefully it will be worth the wait!

If you'd like to be notified when our order arrives and things are back in stock, please enter your email address below. This will only be used for this purpose and you won't get any other emails from us*, I promise! 

(*unless you've already signed up to them separately!)

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And the full story, for anyone who is interested :) 

It's been an 'eventful' past few months for us at Y.O.U underwear, as I'm sure it has been for everyone. 

When we locked down back in March, I could never have foreseen how the following few months would pan out and it has certainly challenged us in a number of ways. And continues to. 

Things were initially very tough and I was honestly worried about the survival of the business. Sales almost totally disappeared overnight as everyone adjusted to the new 'normal', but then gradually came back as we put in place new hygiene and safety measures to keep everyone safe and allow us to keep going.

Since then the support for us and what we're trying to do as a business has been amazing. We've been lucky, thanks to some hard work and good media coverage (big shout out to The Guardian, Metro and JACKfm!), but also to the loyalty of our fantastic customers. Every single like, share, recommendation and purchase makes a big difference at times like these and it really means a huge amount to us - and ultimately the people we're trying to help.   

So THANK YOU, THANK YOU, THANK YOU - to everyone who has supported us over the past few months and who continues to do so. You are superstars! 

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However the challenges continue and so this also has to serve as a bit of an apology. As many of you have noticed, unfortunately we're running out of a lot of our most popular items and so many of our amazing undies simply aren't available at the moment. I know how frustrating this is and I can only apologise and be honest about the situation.

We work with an amazing sustainable manufacturer in India and they were forced to close in March as the coronavirus spread there. Unfortunately the order that was due with us back in March therefore got stuck and just as things were starting to re-open in June ... they got hit by a cyclone! This caused significant damage and they were forced to close again, although thankfully nobody was hurt. 

The factory is slowly starting to operate again, although capacity is obviously reduced to maintain social distancing and so things are taking longer that they might usually. My main priority throughout this has been everyone's safety though, so I am keen that they work slowly and safely rather than rush to get our underwear to us, which I'm sure you understand.

This does mean that we will all have to be patient over the next few months as we wait for our order to arrive and things to be back in stock. I don't yet have a confirmed date so I can't promise anything, but it's not likely to be much before September.

So that's the apology - now and in advance - as items will continue to go out of stock over the next couple of months as we sell out. I can only apologise for this and hope that you will bear with us until the Autumn. 

Please do enter your email address below if you would like to receive notification of when our order arrives and items become available again. We won't use that for any other messages* I promise. 

So thank you for your support AND your patience - I really appreciate them both and the difference you make to us and others around the world. 

Please do let me know if you have any questions and thanks again. 

Best wishes, 
Sarah xx

Sarah
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Y.O.U underwear 
info@youunderwear.com 

(*unless you've separately signed up to receive our email newsletter!).