Article: Sustainable Development Goal 12: Responsible Consumption and Production

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Sep 1, 2021Business For Good

Sustainable Development Goal 12: Responsible Consumption and Production

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 12: Responsible Consumption and Production

What are the Sustainable Development Goals?

The Sustainable Development Goals are a set of environmental and social areas of focus set out by the United Nations General Assembly, 6 years ago in 2015. There are 17 goals in total, which focus on everything from inequality to education, climate action to peace and justice and are intended to be achieved by 2030.

Light blue background with 'The Global Goals' in black writing. on the left there is a circle filled with the colours of the rainbow

Which Goals Are Y.O.U Underwear Focusing On?

We've selected 5 of the most relevant goals to focus on, and have outlined what we're doing for each one, in this blog post about the Sustainable Development Goals. Today, we're focusing on one in particular: Goal 12.

What is Sustainable Development Goal 12?

Goal 12 is: Ensure sustainable consumption and production patterns.

We love talking about this one! We are committed to zero waste production, we package our underwear in reusable organic cotton bags, use recycled and recyclable outer packaging, and don’t use any single use plastics.

On an ochre background, the text '12 responsible consumption and production' is above an infinity circular symbol

What are Y.O.U doing to support Goal 12?

We’ve recently switched to biodegradable mailers (which we've turned into earrings too!) and have also signed up to the 2020 Circular Fashion pledge, and plan to implement a take-back scheme for our underwear. Our underwear is also Fairtrade and Vegan! We believe in ethical marketing, so use ‘real’ people in all our photoshoots. We don’t know the meaning of the word ‘airbrush’ and have even hidden a number of feel-good messages in our products!

Our use of organic cotton also feeds into this commitment – check out our blog post on Cotton’s human cost which dives into some of the humanitarian concerns associated with conventional cotton production. Not only do organic cotton growing systems help to replenish and maintain soil fertility, they also allow farmers to be released from their dependency on artificial chemicals and are not associated with international streams of exploitation. Organic cotton is also much better for consumers, as pesticide residue can remain trapped in fibres right into the finished product.

The manufacturer of our underwear – all the way from yarn to Y.O.U undies – is designed with responsibility and efficiency in mind! Check out our step-by-step manufacturing process for more information.

Written by Jess Rigg