We Opened a Shop in Oxford! It's Filled with Positive Pants and Sustainable Gifts.

Causes We Support

Our Social Impact

Our Values

By donating underwear and supporting menstrual hygiene projects, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls.

As well as supporting women and girls through donations, we work with India's leading ethical and sustainable manufacturer to ensure that nobody is exploited in our supply chain.

Since our inception, our core collection has supported Scottish charity Smalls For All. They collect and distribute underwear to vulnerable women and children across Africa and the UK

Pants donated so far!

donations meter
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Buy One Give Two

Our buy-one give-two model means that every time you buy a pair of Y.O.U underwear from our core women's, men's and girls' collections, we donate two pairs of underwear to Smalls for All!

When you buy a pair of underwear, we donate one to match. The amazing Wandsworth Group then donate the second pair to complete the B1G2 model!

Our goal is to donate 23,000 pairs of underwear by 2023.


KikoRomeo Collaboration

For every item sold from our Mara Collection, we donate one pair of underwear to girls in the Maasai communities of Kenya.

Shop our Mara Collection

Future Dreams Collection

We donate £1 from every item sold in our pink range to Future Dreams, who support those touched by breast cancer.

Shop our Future Dreams Collection

Supporting Just A Drop

We donate £1 from every sale of menstrual cups to support menstrual hygiene education in Uganda.

Shop Menstrual Cups

Our Social Impact

Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2020 we...

...donated 11,634 pairs of underwear

to Smalls For All.
That's 3,878 more girls in school with 3 pairs each!

...donated 48 pairs of underwear

to Maasai Communities in Kenya.
We also supported the Ajuma Foundation.

...submitted our B-Corp application

as part of our broader commitment to being a business for good.

Look good, do good, feel good