Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.

With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!

  • ★ ★ ★ ★ ★

    "I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."

    -Kate, UK
  • ★ ★ ★ ★ ★

    "I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."

    - Peter, Germany
  • ★ ★ ★ ★ ★

    "Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"

    - Lydia, UK