Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe..

We believe everyone should enjoy our slow fashion underwear, and we celebrate all body types. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.

With a buy-one-give-one promise, meaning we donate a pair of underwear for every pair you purchase. Truly changing the world with Your Own Underwear!

  • ★ ★ ★ ★ ★
    Women’s organic cotton boy shorts with Y.O.U elastic in light grey

    "I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."

    -Kate, UK
  • ★ ★ ★ ★ ★
    Men's Black Mara Trunks

    "I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."

    - Peter, Germany
  • ★ ★ ★ ★ ★
    Women's More Supportive in Red Mara

    "Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"

    - Lydia, UK