Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
Across our ranges, we support various charities including Smalls For All and Future Dreams.
We work with India’s leading sustainable manufacturer to eliminate exploitation in our supply chain.
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
Tomorrow, August 9th 2022, is the UN's International Day of Indigenous People. Our Mara collection is inspired by, celebrates and gives back to an Indigenous community in Kenya, called the...
Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place...
Oxford was recently ranked the second most sustainable city in the UK! As it's the place where Y.O.U Underwear was founded, and where we have our Oxford Covered Market Shop, we...
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