It’s Cervical Cancer Prevention Week from 23rd to 29th January 2023 - an annual awareness campaign to remind us why smear tests are so vital and to urge people to attend...
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe.
We believe everyone should enjoy our slow fashion underwear, and we celebrate all body types. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
★ ★ ★ ★ ★-Kate, UK
"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
★ ★ ★ ★ ★- Peter, Germany
"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
★ ★ ★ ★ ★- Lydia, UK
"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
Causes We SupportMore About Our Social Impact
Across our ranges, we support various charities including Smalls For All and Future Dreams.
SustainabilityMore About Our Environmental Impact
We work with India’s leading sustainable manufacturer to eliminate exploitation in our supply chain.
Comfy UnderwearShop Our Ethical Women's Underwear
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
Last year, we invited our Positive Pants Club (that's you lovely lot!) to quiz our Founder & CEO Sarah with your top questions about running a sustainable business. After a busy few...
If you’re a regular reader of this blog, hopefully you already know just how passionate we are about underwear being universally available to people in all communities, but how well...