Since November 2021, Y.O.U Underwear has been the highest scoring fashion brand globally and for the past two years was the highest scoring B Corp in the UK, with a...
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe..
We believe everyone should enjoy our slow fashion underwear, and we celebrate all body types. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
★ ★ ★ ★ ★-Kate, UK
"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
★ ★ ★ ★ ★- Peter, Germany
"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
★ ★ ★ ★ ★- Lydia, UK
"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
Causes We SupportMore About Our Social Impact
Across our ranges, we support various charities including Smalls For All and Future Dreams.
SustainabilityMore About Our Environmental Impact
We work with India’s leading sustainable manufacturers to eliminate exploitation in our supply chain.
Comfy UnderwearShop Our Ethical Women's Underwear
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and farmers who bring them to us in the UK. Organic September...
This blog is devoted to our Mate of the Month and fellow ethical business Neve's Bees - Oxfordshire Beekeepers making totally natural skincare from pure, natural plant oils and butters blended...