Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe.
And now with a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
Don't just take our word for it
About Y.O.U.
GOOD FOR YOU
Hidden inspirational messages and a commitment to promoting positive body image mean that super-soft organic cotton isn’t the only thing about our underwear that makes you feel good.
GOOD FOR PEOPLE
We believe it should be just as easy for people in poor communities to have access to underwear as it is for us, so for every pair you buy we give a pair to someone in need.
GOOD FOR THE PLANET
Every piece of Y.O.U underwear is made from 100% Fairtrade & GOTS certified organic cotton that is PETA-approved vegan. It has been sustainably sourced and produced by people who have been paid a fair wage.