Change the world in style

Classically stylish, made from organic Fairtrade cotton and with a buy-one-give-one promise, Y.O.U underwear is as good for the world as it is for your wardrobe

Shop Y.O.U underwear

Don't just take our word for it

Soft, stretchy and supportive. Everything I look for in a boxer. My underwear drawer is about to get a full refresh!

Joe, London

Fantastic, soft, comfortable, well-fitting and, above all, ethical pants.

Rebecca, Manchester

Super comfy, great style and the inspiring message genuinely gave me a boost when I pulled them on this morning!

Beth, Oxford

Definitely the most comfortable pants I've ever worn - thanks Y.O.U!

Martin, West Kirby

Lovely, quality material and a great cause.

Kathryn, London

The boxers look and feel amazing to wear. And I have confidence that they're the most ethically sourced pants I could buy.

Steve, Manchester

About Y.O.U.

Y.O.U make a difference messaging


Hidden inspirational messages and a commitment to promoting positive body image mean that super-soft organic cotton isn’t the only thing about our underwear that makes you feel good.

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Girl with a pair of knickers


We believe it should be just as easy for people in poor communities to have access to underwear as it is for us, so for every pair you buy we give a pair to someone in need.

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Cotton plant


Every piece of Y.O.U underwear is made from 100%-organic Fairtrade cotton that has been sustainably sourced and produced by people who have been paid a fair wage. 

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@youunderwearUK on Instagram

Look good, feel good, do good

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