Shop our light pink collection

and support charity Future Dreams during breast cancer awareness month

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Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe.

And now with a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!

Sustainable Shopping

Shop Women's Underwear
Shop Girls' Underwear
Shop Men's Underwear
Shop Our Zero-Waste Marketplace

About Y.O.U Underwear

Causes We Support

Across our ranges, we support various charities including Smalls For All and Future Dreams.

More About Our Social Impact


We work with India’s leading sustainable manufacturer. This ensures that nobody is exploited in our supply chain.

More About Our Environmental Impact

Comfy Underwear

Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.

Shop Our Ethical Undies

Don't just take our word for it

★ ★ ★ ★ ★

"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."

Kate , UK
★ ★ ★ ★ ★

"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."

Peter, Germany
★ ★ ★ ★ ★

"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"

Lydia, UK

Latest Blog Posts

a navy blue bralette with the text 'are bralettes healthier than bras?' above

Bras vs Bralettes: Which is Healthier?

11 white, cream and ivory coloured spools of cotton and wool are jumbled together on a white table

How to recycle your clothes

Neutral toned clothes hang on a rail, with a plant on the left

How to Start a Sustainable and Ethical Capsule Wardrobe

As Seen In...

Look good, feel good, do good