New Mara colours - available now!

Beautiful African-inspired prints in 5 colours to brighten up your underwear drawer - and make a difference!

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Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe.

And now with a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!

Don't just take our word for it


"Comfiest undies ever!"

Alexandra, Netherlands


"Amazing comfort"

Charly, Freeland


"Fantastic all-round
comfort and quality!"

Tim , Witney


"Perfect! Very soft and
awesome to wear!!!"

Maxim, Germany


"My order arrived today, fabulous as usual!"

Linda, Wales


"I love my new knickers!
They’re so comfy and the
cotton is really nice"

Indi, Glasgow

About Y.O.U underwear


For every pair of underwear we
sell, we donate two pairs to the
charity Smalls for All.

Find out more


Our underwear is vegan and
made from 100% GOTS
Certified Organic Cotton

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Our underwear is made by
India's leading ethical
manufacturer, which is SA8000
and Fairtrade Certified

Find out more

@youunderwearUK on Instagram

Look good, feel good, do good

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