Coronavirus and Y.O.U - what are we doing?

Look good. Feel good. Do good.

Stylish, super comfy undies that change lives.

"Fantastic quality, amazing ethos and super comfortable."

Andrew, Oxford

"So soft and excellent quality."

Emily, Oxford

"I absolutely LOVE my YOU pants."

Kate, Liverpool

Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe.

And now with a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!

A few of our products ...

Don't just take our word for it

I love these trunks. They are incredibly comfortable... and the best is the secret reminder to make a difference. Wearing these is like wearing a superhero outfit that no-one can see.

Peter M, Germany

These are the BEST pants.

Pip, Bedford

Omg I love my bralette!! Just flew 16 hours ... and it is amazing - super comfy.  

Emily, Oxford

Definitely the most comfortable pants I've ever worn - thanks Y.O.U!

Martin, West Kirby

Lovely, quality material and a great cause.

Kathryn, London

The boxers look and feel amazing to wear. And I have confidence that they're the most ethically sourced pants I could buy.

Steve, Manchester

Role Model of the year

Women in Business 2019

Fashion Brand of the Year

Be the Change Awards 2019

Woman in Sales and Retail 2019 winner

Women in Sales and Retail 2019

Entrepeneur of the Year

BIMA 100 2018
  • About Y.O.U.

    Y.O.U make a difference messaging


    Hidden inspirational messages and a commitment to promoting positive body image mean that super-soft organic cotton isn’t the only thing about our underwear that makes you feel good.

    Find out more
    Girl with a pair of knickers


    We believe it should be just as easy for people in poor communities to have access to underwear as it is for us, so for every pair you buy we give a pair to someone in need.

    Find out more
    Cotton plant


    Every piece of Y.O.U underwear is made from 100% Fairtrade & GOTS certified organic cotton that is PETA-approved vegan. It has been sustainably sourced and produced by people who have been paid a fair wage. 

    Find out more

    @youunderwearUK on Instagram

    Look good, feel good, do good

    Say hello

    Got questions or suggestions? Just drop us a line at