100% Organic Cotton Underwear - Y.O.U Underwear.

Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.

With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!

Sustainable Shopping

About Y.O.U Underwear

Causes We Support
Across our ranges, we support various charities including Smalls For All and Future Dreams.
More About Our Social Impact
Sustainability
We work with India’s leading sustainable manufacturer to eliminate exploitation in our supply chain.
More About Our Environmental Impact
Comfy Underwear
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
Shop Our Ethical Women's Underwear

Don't just take our word for it

★ ★ ★ ★ ★

"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
-Kate, UK
★ ★ ★ ★ ★

"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
- Peter, Germany
★ ★ ★ ★ ★

"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
- Lydia, UK