Over the past week, our lovely Y.O.U Christmas elves have been busy transforming our shop into a sustainable winter wonderland! This got us thinking about how much we all love making...
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe..
We believe everyone should enjoy our slow fashion underwear, and we celebrate all body types. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
★ ★ ★ ★ ★-Kate, UK
"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
★ ★ ★ ★ ★- Peter, Germany
"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
★ ★ ★ ★ ★- Lydia, UK
"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
Causes We SupportMore About Our Social Impact
Across our ranges, we support various charities including Smalls For All and Future Dreams.
SustainabilityMore About Our Environmental Impact
We work with India’s leading sustainable manufacturers to eliminate exploitation in our supply chain.
Comfy UnderwearShop Our Ethical Women's Underwear
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
Following on from our Movember blog last week, we are continuing the important theme of raising awareness for men's mental health. Society has traditionally placed expectations on men to be...
Have you noticed that there are some gorgeous new faces on our website? Last weekend Katie met some amazing Oxford University students for a photoshoot with a difference! Led by...