After a year of hard work and development, Y.O.U Underwear is now a B Corp. In fact, as of December 2021, we're the highest scoring B Corp in the UK, and the top fashion brand in the world!

This proves, and furthers, our commitment to being a business who puts purpose over profit. We're proof that businesses can be a means for good. 

Thank YOU for all your support, and for helping us to change the world, one pair of pants at a time. 

B Corp Community and Environment badges

We're One of The Best for the World™ B Corps of 2022!

To be Best For The World, B Corps must have scores in the top 5% of one or more of the five impact areas assessed towards the certification. We achieved Best for the World in two areas - community and environment.

Why We Became a B Corp

We wanted to become a B Corp to show that purpose, people and planet mean more to us than profit. With giving back and sustainability at the heart of what we do, we're so pleased to have our work backed up by something as respected as a B Corp Certification.

What is a B Corp?

Certified B Corporations are companies verified to meet the highest standards of social and environmental performance, transparency, and accountability.

We're now part of a community of 4,200 businesses globally who have certified as B Corps. The B Corp community in the UK is comprised of over 500 companies!

Our CEO Sarah peaks out from behind some men's trunks

Our B Corp Score

To be certified as a B Corp, you need to achieve a score of 80. Our score is 160.5!

This means that we've achieved a score of more than double the requirement - and puts us at the top of the UK B Corp list! We're also the highest scoring fashion brand globally, so you can put your trust in our sustainable mission and creds. 

It's just the start

Whilst we are, obviously, thrilled with our score and certification - we know our work isn't done. We promise to strive to make our underwear, packaging and business more sustainable and ethical - year on year. We have a lot of exciting ideas and projects in the works and we hope that you'll support us on our sustainable journey.

Here's to making fashion more accessible, ethical and planet-friendly!