We Opened a Shop in Oxford! It's Filled with Positive Pants and Sustainable Gifts.


I’m Sarah, and I’m trying to change the world one pair of pants at a time!

It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear.

I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-two model. It’s really quite simple!

About Sarah

Causes We Support

Across our ranges, we support various charities including Smalls For All and Future Dreams.

More About Our Social Impact


We work with India's leading sustainable manufacturer. This ensures that nobody is exploited in our supply chain.

More About Our Environmental Impact

Comfy Underwear

Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.

Shop Our Ethical Undies

Meet The Team


Customer and Operations Manager
When not at work, Frances enjoys cooking, long walks with the dog and a good cheese board!


Founder & CEO
When not at work, Sarah enjoys swimming, running, coffee, travelling & being by the sea. And ice cream!


Content & Communications Manager
When not at work, Jess enjoys oat milk lattes, taking care of her plants, travelling and vegan sushi.

Email help@youunderwear.com if you want to get in touch with a member of the Y.O.U team or have a question for us!

Look good, do good, feel good