I’m Sarah, and I’m trying to change the world one pair of pants at a time!

It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear.

I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-two model. Y.O.U stands for Your Own Underwear, because I think everyone deserves exactly that!

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  • Sarah

    Founder & CEO
    When she's not working, Sarah enjoys swimming, running, coffee, travelling & being by the sea. And ice cream!

  • Jess

    Head of Sustainability
    When not at work, Jess enjoys oat milk lattes, taking care of her plants, reading and vegan sushi.

  • Our Social Media Manager Mel faces the camera in a black Y.O.U Underwear bralette


    Social Media Manager
    In her free time, Mel likes going to gigs, calling fashion brands out on their greenwashing and binge watching Netflix shows