I’m Sarah, and I’m trying to change the world one pair of pants at a time!
It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear.
I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-two model. It’s really quite simple!
Causes We SupportMore About Our Social Impact
Across our ranges, we support various charities including Smalls For All and Future Dreams.
SustainabilityMore About Our Environmental Impact
We use India's leading sustainable manufacturer so we know our undies are exploitation-free.
Comfy UnderwearShop Our Ethical Women's Undies
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
Founder & CEO
When she's not working, Sarah enjoys swimming, running, coffee, travelling & being by the sea. And ice cream!
Head of Sustainability
When not at work, Jess enjoys oat milk lattes, taking care of her plants, reading and vegan sushi.
Social Media Manager
In her free time, Mel likes going to gigs, calling fashion brands out on their greenwashing and binge watching Netflix shows