Y.O.U means Your Own Underwear, as we believe everyone deserves exactly that.
We're the highest-scoring B Corp in the UK
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Causes We Support
More About Our PartnersWe support various charities including Smalls For All and Future Dreams, by donations from our underwear ranges.
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Sustainability
Our Sustainable PoliciesWe use India's leading sustainable manufacturers so we know our undies are made exploitation-free.
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Press & Awards
See Our Press & AwardsWe're always thrilled to be nominated for an award, and it's even more exciting when we're a finalist or winner!
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Customer Reviews
Read Positive Pants ReviewsWe love our undies, but don't take our word for it - check out these reviews from our amazing customers.
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Impact Reports
Read Our ReportsAs a small (but growing!) business, we want to be transparent and honest with our customers about the social and environmental impact we make.
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Recycling
How to RecycleWe have a circular fashion scheme in partnership with TerraCycle in our Y.O.U Oxford Shop, which allows customers to drop off their underwear, socks and tights for recycling.
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Ethical Marketing
Shop All UnderwearWe are an inclusive brand and we promise to never edit or airbrush our images. Our women's range is available in sizes 6 - 22 and our men's range in sizes S - 3XL.
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Our Shop
Where to Find UsWant to shop our undies and check the sizing in real life? We also sell sustainable gifts too! Please visit us at our flagship shop in Oxford's historic Covered Market.
Meet Our Team
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Sarah
Founder & CEO
When she's not working, Sarah enjoys swimming, running, coffee, travelling & being by the sea. And ice cream! -
Joanna
Social Media Lead
In her free time, Joanna likes to explore the great outdoors, drink numerous cups of herbal tea and eat cake!