We Opened a Shop in Oxford! It's Filled with Positive Pants and Sustainable Gifts.


Ethical manufacturer
Social Accounbtability Internation Fairtrade Certified Cotton

We Work With India's Leading Ethical Manufacturer.

Clothes are among the items most at risk of being produced through modern slavery. This is serious given that the fashion industry involves up to 40 million people – mostly women – worldwide.

At Y.O.U Underwear, we work with India’s leading sustainable and ethical manufacturer, Rajlakshmi Cotton Mills in Kolkata. We know that the growers, spinners and makers who produce our underwear are paid and treated fairly. In 2019 we even visited the factory for ourselves!

See For Yourself!

Take a look at this short introductory video for a behind-the-scenes peak at our manufacturing process

“I love love love my new underwear! So soft and comfortable and makes me feel body confident! Really nice to buy sustainable and ethical clothing.”

Hannah, Edinburgh

Look good, do good, feel good