Collection: All Women's Underwear

"It is more than just buying new underwear. Amazing customer service under a real ethical brand. I love the cotton and shape, they are the comfiest underwear I have ever had." (Alicia, UK). 

Super comfortable and classically styled underwear for women that's ethically produced, made from super-soft organic cotton, and makes a difference to someone in need. 

All our underwear is made from 100% GOTS Certified Organic Cotton and is also Fairtrade and PETA-Approved Vegan. And with our buy-one-give-two model, you’re making a difference with every purchase! 

Ethical underwear – we’ve got you covered.

Available in a soft bralette (sizes XS-L) and our new more supportive bra (3 band sizes with 2 cup sizes in each, C to F cup), and in 6-22 in our bottoms, across 7 classic colours and 5 vibrant prints. 

Ladies’ underwear can be tricky – there are over 20 different styles of knickers! We’ve chosen the best four, which we know to be super comfortable and stylish too. Choose the amount and type of coverage you want and leave the rest up to us!

Ethical underwear – we’ve got you covered.