We Opened a Shop in Oxford! It's Filled with Positive Pants and Sustainable Gifts.


Our Environmental Impact

At Y.O.U Underwear, we try to have a positive impact on the environment. We work towards this in a number of ways, some of which are detailed below.

To find out more about our sustainable efforts and policies, keep scrolling!

What We're Doing

Organic Cotton

Organic Cotton contains no chemicals meaning it's better for the planet, people and Y.O.U!

More About Organic Cotton

Sustainable Manufacturing

We work with India's leading sustainable manufacturer. This ensures that nobody is exploited in our supply chain.

More About Our Factory

Planting Trees

For every sign up to our newsletter, we plant a tree with Ecologi. You can sign up here!

More About Tree Planting

Thoughtful Packaging

We use organic cotton bags and biodegradable mailers ...which we recycle into beautiful earrings!

Our Zero-Waste Journey

Ethical Marketing

We never airbrush our images and work to be as representative as possible across our imagery.

More About Our Commitments


We’ve partnered with a number of third party organisations to certify our sustainable commitments.

More About Our Certifications

Our Environmental Impact

Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2020 we...

...planted 110 trees

with Eden Reforestation thanks to our 'Green Friday' campaign.

...conserved 414,946 litres of water

- that's as much water as an average person living in the UK would use in 7 and a half years.

...saved enough energy

to power a standard 60W lightbulb for 381 straight days. That's over a year!

Look good, do good, feel good