What We're Doing
-
Organic Cotton
More About Organic CottonOrganic Cotton contains no chemicals meaning it's better for the planet, people and Y.O.U!
-
Sustainable Manufacturing
More About Our ManufacturersWe use India's leading sustainable manufacturers, Connoisseur Fashions and Rajlakshmi Cotton Mills, so we know our undies are exploitation-free.
-
Planting Trees
More About Tree PlantingFor every sign up to our newsletter, we plant a tree with Ecologi. You can sign up here!
We're a B Corp!
We are thrilled to have received our B Corporation accreditation in November 2021. This certifies that we meet the highest environmental and social standards.
We received a score of 160.5 which means we're the highest rated B Corp in the UK, and the top fashion brand globally!
-
Thoughtful Packaging
More About Reducing Our WasteWe use organic cotton bags and biodegradable mailers ...which we recycle into beautiful earrings!
-
Recycling our Underwear
Learn How To Recycle Your UndiesWe're recycling our products through TerraCycle, who turn them into usable products, rather than them going to landfill.
-
Transparency
More About Our CertificationsWe partner with several third party organisations to certify our sustainable commitments.
Our Environmental Impact
Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2022 we...
-
...planted 429 trees
in collaboration with Ecologi. These trees have been planted as part of reforestation projects in Changalane, Mozambique and in the Mau Region of Kenya.
-
...conserved 619,690 litres of water
- that's as much water as an average person living in the UK would use in 11.3 years!
-
...saved enough energy
to power a standard 60W lightbulb for 569 straight days. That's almost 2 years!
Join the Positive Pants Club!
...for a weekly dose of positivity, underwear updates and sustainability tips.
Plus - for every sign up, we'll give you free UK P&P on your first order and plant a tree in our Ecologi forest. 
