We Opened a Shop in Oxford! It's Filled with Positive Pants and Sustainable Gifts.


Y.O.U make a difference bag and card

Our Packaging

Organic 100 Cotton Standard logo

Our underwear comes in an organic cotton bag, which can be used again and again for anything from makeup to headphones.

Recycled logo

Our packaging contains no single-use plastic, and whenever we do use plastic (for example, to protect our underwear during shipment), it’s always recycled and recyclable.

“Love these pants! ...Loved the reusable cotton bag they came in and it's great to know that they are sourced sustainably and ethically. Will definitely be buying for Christmas presents this year!”

Ellie, Sudbury

Circular Fashion

We’re so proud to be one of 60 brands who have pledged to implement circular business practices in 2020.

Circular logo

So what have we committed to? We’ve promised to develop a take-back scheme in the next year to allow our customers to send back their used underwear for recycling. Watch this space!

Circular Fashion Pledge

Look good, do good, feel good