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Y.O.U blog

What is greenwashing, and how can I avoid it?

What is greenwashing, and how can I avoid it?

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coine...
Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Happy Global Entrepreneurship Week! The next few days are all about celebrating entrepreneurship and small business, and as part of this, I spoke t...
Gift ideas from our favourite ethical brands

Gift ideas from our favourite ethical brands

With the holidays fast approaching, we thought we’d put together our top picks for an ethical Christmas. Here is a selection of some great brands t...
What’s the environmental impact of fast fashion?

What’s the environmental impact of fast fashion?

By Natasha Astley & Isabel McLennan What is fast fashion? ‘Fast fashion’ is a term that has come to be synonymous with everything that’s curren...
How to have an eco-friendly Halloween

How to have an eco-friendly Halloween

According to The Fairyland Trust, “the scariest thing about Halloween is now plastic”. Ready-made Halloween costumes contain high levels of oil-bas...
Celebrating ‘Make A Difference Day’ with undies that change the world!

Celebrating ‘Make A Difference Day’ with undies that change the world!

This Saturday 24th October, we’re getting ready to celebrate Make A Difference Day, a fantastic opportunity to focus on the small things we can all...
What are the properties of organic cotton?

What are the properties of organic cotton?

What is it about organic cotton that makes it such a great choice for underwear? Let us tell you! The fabric feels great – it’s super soft! Underw...
What's the difference between a bralette and a sports bra?

What's the difference between a bralette and a sports bra?

What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank top. It ...
Six ways to mend and revive your underwear

Six ways to mend and revive your underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I def...
Y.O.U Underwear and the Sustainable Development Goals

Y.O.U Underwear and the Sustainable Development Goals

What are the Sustainable Development Goals? The SDGs are a collection of environmental and social priorities areas of focus set out by the United N...
Men’s underwear styles - simplified!

Men’s underwear styles - simplified!

Briefs, boxer briefs, trunks…there are more underwear styles for men today than ever before! At Y.O.U Underwear, we’ve chosen one style that we kno...
Organic fibres – which ones are important?

Organic fibres – which ones are important?

You may or may not have heard of ‘Dirty Dozen’ produce – the 12 foods that are the worst offenders when it comes to non-organic growing practices a...