Our Blog: Sustainable Stories

How Difficult is it to Recycle Your Old Underwear?
In 2022, as part of our work to improve the circularity of everything we produce, we launched our take back scheme - offering customers a place to bring their no longer usable underwear, tights, a...
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Mend It May: Breathing New Life into your Clothes
During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.
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Visiting More of Oxford's Best B Corp Businesses (Pt.2)
Follow along to discover Oxford's top B Corp businesses!
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Visiting Oxford's Best B Corp Businesses
Follow along with us to visit our favourite B Corp shops in Oxford...
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Are your Cleaning Products Impacting your Hormones?
On top of the environmental consequences, many of the chemicals found in regular cleaning products can also have negative effects on our health.
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5 Top Places to Visit in Oxford
The City of Oxford is the perfect location for a day out or weekend away. Combining awe-inspiring historic landmarks with quaint cobbled streets and beautiful gardens, there is no shortage of thing...
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Amazing Women 2025: Meet our model Kate
With all of our photoshoots, we aim to create an atmosphere where everybody feels comfortable and models are able to enjoy themselves and the process. We caught up with one of our previous models t...
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Transparency in Fashion: Working Towards a Revolutionised Future
As international fashion weeks showing Autumn Winter 2025 collections wrapped up towards the beginning of March, conversations surrounding sustainability and ethical fashion once again seem to be d...
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How EU Legislation Can Help Tackle Textile Waste Worldwide.
With unsold and donated clothes often being shipped off to countries in the Global South, it is easy for consumers to be unaware of the extent of the problem, and for brands to look the other way.
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5 Simple Ways to Look after your Vaginal Health
There are a few easy key tips to keep in mind to ensure you feel as comfortable and clean as possible.
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The UK's Hidden Textile Waste Problem - International Day of Zero Waste
On the 30th of March, the United Nations honoured the third annual International Day of Zero Waste, a resolution adopted at the end of 2022. The aim of this resolution was to place a focus on the i...
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What a Weekend! Women Unleashed with Y.O.U Underwear
For International Women's Day this year, the Y.O.U Team was involved in an action-packed 2-day event hosted at the Bullring in Birmingham.
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7 Things to do this Mother's Day
Mother’s Day is nearly here in the UK and if you’re looking to get ahead in your planning then you’re in the right place. We’ve put together some ideas for activities to help you spend some quality...
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Amazing Women 2025: Lou Featherstone - Self Love Coach
We’ve been building up to it for quite a while now but International Women’s Day is nearly here! This Saturday 8th March is the big day and, as you may have seen, we are teaming up with the inspira...
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Bridget's Back: An Ode to Big Knickers.
Everyone’s favourite chaotic, relatable, warm-hearted heroine is back! The iconic Bridget Jones has returned to our screens and has already smashed UK box office records with the best-performing o...
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Amazing Women 2025: Meeting Maria from Smalls For All
Here at team Y.O.U we've really been looking forward to International Women's Day 2025. We wanted to take this opportunity to catch up with some of the women we really admire and find out more abou...
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Spend a Week at Y.O.U Underwear
This week we’re giving you all a peek behind the scenes with a week in the life of our business. Every week at Y.O.U Underwear is different and every week is always busy! From stocktake to new prod...
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The Eco-Friendly Brands we're loving this Valentine's Day
It's nearly Valentine's Day! We know that Valentine's Day can feel like another holiday designed to get you to buy unnecessary items and feel inadequate if you haven't spent enough. But for every ...
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The Best Fabrics for Your Underwear
Shopping for underwear can be a bit of a minefield. There are so many different brands, styles, and fabrics out there that it can be hard to know where to start. While sustainability becomes an i...
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January is often the season for a bit of a refresh after the Christmas period of eating and entertaining. This might mean some clearing and sorting out and a good deep clean of the house. So if thi...
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