Buy one, give two – our underwear donations are doubled, although we need your help in 2020! Click here for more info.

Y.O.U blog

Cotton's Human Cost

Cotton's Human Cost
If we could change one thing, it would be improving how cotton is grown and farmed. Although you might not think it, conventional cotton is one of ...

The New Nude

The New Nude
We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which...

Markets and other maelstroms

Markets and other maelstroms
Here at Y.O.U we’re grappling with thousands of pairs of new pants. Much to our delight a new order (our biggest yet!) arrived from India.  Excitem...

Startup Stories - a day of storytelling and innovation

Startup Stories - a day of storytelling and innovation
Last month Y.O.U Underwear attended the Reading Festival of Digital Disruption, a platform designed to celebrate innovation in the Thames Valley. P...

Social Enterprise Day - can social businesses save the world?

Social Enterprise Day - can social businesses save the world?
November 21st was Social Enterprise Day 2019, a day focusing on social enterprises and their impact in the world that is part of Global Entrepreneu...

Cruelty-free underwear: celebrate World Vegan Day with animal-friendly undies.

Organic cotton underwear
Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being ...

Comfy boobs matter - a.k.a the rise of the bralette.

Comfy boobs matter - a.k.a the rise of the bralette.

The welcome ping of the bra strap! We discover the trend towards softer shapes and more comfortable styles as bralettes (/bralets) become the hottest item in our underwear drawers.