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Graphic collage showing a range of plastic free and up cycled plastic product photos inside circle frames with a green outline. "Plastic Free July" is written in white text with green background over the top.

Plastic Free July: Simple Swaps, Big Impact

Graphic collage showing a range of plastic free and up cycled plastic product photos inside circle frames with a green outline. "Plastic Free July" is written in white text with green background over the top.
Business For Good

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

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photo of three women posing outside a brightly decorated bus surrounded by chairs, plants, and parasols.
Business For Good

A Summer of Love: The Self Love Revolution Tour is Here!

Summer is here and we’ve got big plans! As you might have seen from our recent adventures at The Big Retreat in Pembrokeshire, Y.O.U Underwear are on tour this summer to help spread self love up an...

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Photo of a man's hands as he works at a sewing table with a piece of red fire hose.
Business For Good

From Fire Hose to Fashion: The Story Behind Elvis & Kresse's Upcycling Mission

Kresse and her partner Elvis were inspired to set up their eponymous brand after a chance encounter in 2005 with the London Fire Brigade.

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Three photos next to each other of women wearing Y.O.U Underwear on different photoshoots. In the background is a photo of a beach with the sea in the frame.
Ethical Fashion

Every Body is a Summer Body: A Guide to Confidence and Self-Love

While we rush to embrace the sunshine, many of us can feel daunted by the shift to lighter, shorter clothing and a pressure to be looking “beach body ready”.

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Two side by side photos of women modelling Y.O.U organic cotton underwear set over a photo of a blue sky with plants in a field.
Health and Wellness

The Best Underwear for Healthy Skin: Breathable, Gentle, and Sustainable

What you wear closest to your skin makes a big difference to your comfort - especially your underwear.

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Photo of a tall cardboard textile recycling collection box with parcels laid in front of it. Behind that photo is a photo of a large mound of textile waste scraps
Business For Good

How Difficult is it to Recycle Your Old Underwear?

 In 2022, as part of our work to improve the circularity of everything we produce, we launched our take back scheme - offering customers a place to bring their no longer usable underwear, tights, a...

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Mend It May: Breathing New Life into your Clothes
Ethical Fashion

Mend It May: Breathing New Life into your Clothes

During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.   

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Photo of the exterior of the Y.O.U Oxford shop with brightly lit windows full of colourful product displays.
Business For Good

Visiting More of Oxford's Best B Corp Businesses (Pt.2)

Follow along to discover Oxford's top B Corp businesses!

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Photo collage of different B Corp shops in Oxford with an overlaid photo of the team outside the Y.O.U Oxford shop.
Business For Good

Visiting Oxford's Best B Corp Businesses

Follow along with us to visit our favourite B Corp shops in Oxford...

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Two photos of glass bottles for cleaning products with MadeKind logo on white labels
Business For Good

Are your Cleaning Products Impacting your Hormones?

On top of the environmental consequences, many of the chemicals found in regular cleaning products can also have negative effects on our health.

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A photo of the Oxford Bridge of Sighs with blue sky in the background laid against a larger photo of trees against a blue sky
Business For Good

5 Top Places to Visit in Oxford

The City of Oxford is the perfect location for a day out or weekend away. Combining awe-inspiring historic landmarks with quaint cobbled streets and beautiful gardens, there is no shortage of thing...

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Photo of three women posing during a photoshoot while wearing Y.O.U underwear next to a photo of a woman being photographed on set.
Business For Good

Amazing Women 2025: Meet our model Kate

With all of our photoshoots, we aim to create an atmosphere where everybody feels comfortable and models are able to enjoy themselves and the process. We caught up with one of our previous models t...

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Four different photos edited together of garment workers inside a garment factory holding a sign reading "I made your Y.O.U Underwear".
Business For Good

Transparency in Fashion: Working Towards a Revolutionised Future

As international fashion weeks showing Autumn Winter 2025 collections wrapped up towards the beginning of March, conversations surrounding sustainability and ethical fashion once again seem to be d...

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Close up photo of a bundle of thin shredded strips of blue, black, and white textiles.
Business For Good

How EU Legislation Can Help Tackle Textile Waste Worldwide.

With unsold and donated clothes often being shipped off to countries in the Global South, it is easy for consumers to be unaware of the extent of the problem, and for brands to look the other way.

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Photo of two women visible from behind as they stand looking out over a lake with greenery all around. One woman wears the Y.O.U Underwear bralette and Y.O.U waistband boy shorts in white while the other woman wears the black set.
Ethical Fashion

5 Simple Ways to Look after your Vaginal Health

There are a few easy key tips to keep in mind to ensure you feel as comfortable and clean as possible.

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The UK's Hidden Textile Waste Problem - International Day of Zero Waste
Business For Good

The UK's Hidden Textile Waste Problem - International Day of Zero Waste

On the 30th of March, the United Nations honoured the third annual International Day of Zero Waste, a resolution adopted at the end of 2022. The aim of this resolution was to place a focus on the i...

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Colourful photo of a group of brightly dressed women posing together with their arms in the air against a photo of the inside of a venue.
Business For Good

What a Weekend! Women Unleashed with Y.O.U Underwear

For International Women's Day this year, the Y.O.U Team was involved in an action-packed 2-day event hosted at the Bullring in Birmingham.

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White text reads '7 Things to do this Mother's Day' against a pale green background with small white flowers and green leaves along one side.
Sustainable Living Tips

7 Things to do this Mother's Day

Mother’s Day is nearly here in the UK and if you’re looking to get ahead in your planning then you’re in the right place. We’ve put together some ideas for activities to help you spend some quality...

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Photo of a woman wearing a bright pink jacket and holding a pink megaphone in front of a green background. The photo is laid over a pink leopard print graphic background.
Ethical Fashion

Amazing Women 2025: Lou Featherstone - Self Love Coach

We’ve been building up to it for quite a while now but International Women’s Day is nearly here! This Saturday 8th March is the big day and, as you may have seen, we are teaming up with the inspira...

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Two photos of women modelling Y.O.U underwear with six background photos of women wearing the black, almond, and white full brief pants.
Ethical Fashion

Bridget's Back: An Ode to Big Knickers.

Everyone’s favourite chaotic, relatable, warm-hearted heroine is back!  The iconic Bridget Jones has returned to our screens and has already smashed UK box office records with the best-performing o...

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