Breast Cancer is a scary subject, but we cannot pretend that it does not exist - breast cancer is the most common cancer in the UK and the second leading...

Since November 2021, Y.O.U Underwear has been the highest scoring fashion brand globally and for the past two years was the highest scoring B Corp in the UK, with a...

Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and farmers who bring them to us in the UK. Organic September...

This blog is devoted to our Mate of the Month and fellow ethical business Neve's Bees - Oxfordshire Beekeepers making totally natural skincare from pure, natural plant oils and butters blended...

As we approach September, there will be one thought on every child's and parent’s mind: school. Going back to school is an exciting but also scary time – and back-to-school...

There is nothing trendier than sustainable, zero-waste fashion. This year's Met Gala was a testament to this, with Emma Watson stealing the show in a stunning gown made from different...

Following their triumph at the EUROS in 2022, our Lionesses are clawing at victory once again in the Women’s World Cup 2023. Despite an eventful game against Nigeria, the Lionesses...

At Y.O.U Underwear we like to support our fellow ethical businesses and this month we’re showcasing Bare Kind as our Mates of the Month! We love their soft bamboo socks...

As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion...

 In 2023, we are certainly living in a ‘Barbie World’. The highly anticipated Barbie movie, starring Margot Robbie and Ryan Gosling, is currently dominating the box office, and has driven...

The first thing I do now when I buy a new (or old) piece of clothing is check the label. Not for the material or the size but for the...

Time to dust off your cases and rucksacks, summer holidays are looming! Whether you're a last minute packer or an organised planner, this blog shares some must-have sustainable essentials to pack...

Can you change some bad plastic habits in just one month? Plastic Free July is the perfect time to try! Whether it’s ditching pre-packed food or avoiding lining bins with plastic...

Recently, we have been noticing the prominence of viral shapewear hitting our screens. It seems like every other post on social media is an advert for shapewear in some way...

In May 2023, Sarah Jordan, CEO & Founder of Y.O.U underwear travelled to Chennai and Tiruppur in Tamil Nadu, Southern India where our manufacturers are based, to see first-hand how our...

Dad appreciation blog! It’s Father’s Day on Sunday 18th June, and if this is an occasion you celebrate, we’ve got you both covered with our timeless, always needed, gifts of...

There seems to be a new trend sweeping the red carpet – peekaboo bras! This appears to be the next step in the evolution of the ‘barely there’ look –...

Burlesque dancers are known for their unapologetic body confidence and empowerment, so who better to model Y.O.U underwear at our latest photo shoot, step forward Cream Tease of Oxford -...

Have you ever trawled the internet for an ethical alternative to a potential fast fashion purchase and been shocked at the price of a sustainable swap? Well, we have!  Costs...

It’s a dream come true - we are thrilled to announce the launch of our pop-up shop (Mon 22nd & Tues 23rd May) in Oxford Street in London – Europe’s busiest shopping...

What is the purpose of the new trend for barely-there micro thongs? Good question! It’s an extremely minimalist style and not for the faint hearted … or those of us...

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? Well there...

This Saturday 22nd April, we’re celebrating Earth Day which is all about protecting the planet’s natural resources for future generations. We're doing our best to ensure that Y.O.U underwear minimises our impact on...

We're always thrilled to be nominated for an award, and it's even more exciting when we go and win one! And that’s just what happened at The Federation of Small...

As B Corp Month draws to a close (Friday 31st March) this blog post reflects on the inspiring ways that B Corps “Go Beyond” business as usual, to create lasting impact...

 The United Nations World Water Day on Wednesday 22nd March is an opportunity to highlight the huge importance of fresh water. Shockingly, 771 million people* worldwide lack access to safe...

March is B Corp month - a time to celebrate businesses that are verified by B Corp UK to meet the highest standards of social and environmental performance, transparency and accountability -...

This Wednesday 8th March we celebrate International Women’s Day and the theme this year is about embracing equity - but what does that actually mean and who are the trailblazing...

This week, we're sharing a guest blog from Y.O.U Underwear's Mate of the Month - Onegreenbottle. Their stylish, stainless steel, eco-friendly bottles are reusable and refillable and perfect for the gym,...

Fairtrade Fortnight 2023 kicks off on Monday 27th February and running to Sunday 12th March, and this year the campaign exposes the harmful effect the climate crisis is having on the...

Heads up – this Friday 17th February is #randomactsofkindnessday,  a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways...

Replacing your bra regularly is one way to avoid the dangers of an ill-fitting bra, which can include anything from headaches to back pain from poor posture. But according to...

Here at Y.O.U underwear, we believe Self-Love is truly the best relationship goal to have. If you can prioritise spending some quality time on yourself, you will build inner strength,...

It’s Cervical Cancer Prevention Week from 23rd to 29th January 2023 - an annual awareness campaign to remind us why smear tests are so vital and to urge people to attend...

Last year, we invited our Positive Pants Club (that's you lovely lot!) to quiz our Founder & CEO Sarah with your top questions about running a sustainable business. After a busy few...

If you’re a regular reader of this blog, hopefully you already know just how passionate we are about underwear being universally available to people in all communities, but how well...

Are you vegan curious or have you already converted to a plant-based diet? The start of the year (Veganuary instead of January) - is the perfect time to explore some...

In this last blog of the year, we're celebrating the moments we're most proud of in 2022, and sharing a sneak preview of what's to come in 2023 - including...

Help is here! If you need last minute eco-friendly gifts, you could find JUST what you're looking for below - we've got eco gifts from £10 to £20 including organic cotton hair scrunchies, organic...

Christmas is fast approaching, and it’s the perfect time to highlight Small Business Saturday to help kick start or top up your gift shopping this Saturday 3rd December! Small Business...

It's that mayhem time of year again! Today is known as "Black Friday" - the start of the Christmas shopping season when retailers slash their prices with sky high discounts to...

We’re halfway through COP 27 – the UN Climate Change Conference which is underway in Sharm El Sheikh, Egypt and the world is watching! As it enters the final week,...

We're committed to growing our Positive Pants Club and a great way to do this is with transparency and trust - so we invited our customers to quiz our Founder & CEO...

There is a saying "Good Things Come in Threes" and that certainly rings true for Y.O.U Underwear! This week (18th October 2022) sitting proudly on top of our shop counter are these three...

Struggling to pay for pads, tampons or other period products each month is shockingly a stark reality for many. And so National Hygiene Week (October 3-9th) was a big red flag reminder...

Monday 10th October marks World Mental Health Day - and this blog is all about shining a light on the relationship between fashion and our mental health and what makes us...

A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why...

Growing our Positive Pants Community At the heart of the Y.O.U brand is our strong belief that a fashion business can be a force for good, especially when run in...

This last week has been bittersweet, from starting an exciting new era with the opening of Y.O.U Oxford, our new shop, to mourning the great loss of Her Majesty Queen...

Today we want to talk about circular fashion, and what we're doing to ensure our underwear don't end up in landfill, and can be turned into something useful! What is...