Our Blog: Sustainable Stories

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

A Summer of Love: The Self Love Revolution Tour is Here!

Summer is here and we’ve got big plans! As you might have seen from our recent adventures at The Big Retreat in Pembrokeshire, Y.O.U Underwear are on tour this summer to help spread self love up an...

From Fire Hose to Fashion: The Story Behind Elvis & Kresse's Upcycling Mission

Kresse and her partner Elvis were inspired to set up their eponymous brand after a chance encounter in 2005 with the London Fire Brigade.

Every Body is a Summer Body: A Guide to Confidence and Self-Love

While we rush to embrace the sunshine, many of us can feel daunted by the shift to lighter, shorter clothing and a pressure to be looking “beach body ready”.

The Best Underwear for Healthy Skin: Breathable, Gentle, and Sustainable

What you wear closest to your skin makes a big difference to your comfort - especially your underwear.

How Difficult is it to Recycle Your Old Underwear?

 In 2022, as part of our work to improve the circularity of everything we produce, we launched our take back scheme - offering customers a place to bring their no longer usable underwear, tights, a...

Mend It May: Breathing New Life into your Clothes

During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.   

Visiting More of Oxford's Best B Corp Businesses (Pt.2)

Follow along to discover Oxford's top B Corp businesses!

Visiting Oxford's Best B Corp Businesses

Follow along with us to visit our favourite B Corp shops in Oxford...

Are your Cleaning Products Impacting your Hormones?

On top of the environmental consequences, many of the chemicals found in regular cleaning products can also have negative effects on our health.

5 Top Places to Visit in Oxford

The City of Oxford is the perfect location for a day out or weekend away. Combining awe-inspiring historic landmarks with quaint cobbled streets and beautiful gardens, there is no shortage of thing...

Amazing Women 2025: Meet our model Kate

With all of our photoshoots, we aim to create an atmosphere where everybody feels comfortable and models are able to enjoy themselves and the process. We caught up with one of our previous models t...

Transparency in Fashion: Working Towards a Revolutionised Future

As international fashion weeks showing Autumn Winter 2025 collections wrapped up towards the beginning of March, conversations surrounding sustainability and ethical fashion once again seem to be d...

How EU Legislation Can Help Tackle Textile Waste Worldwide.

With unsold and donated clothes often being shipped off to countries in the Global South, it is easy for consumers to be unaware of the extent of the problem, and for brands to look the other way.

5 Simple Ways to Look after your Vaginal Health

There are a few easy key tips to keep in mind to ensure you feel as comfortable and clean as possible.

The UK's Hidden Textile Waste Problem - International Day of Zero Waste

On the 30th of March, the United Nations honoured the third annual International Day of Zero Waste, a resolution adopted at the end of 2022. The aim of this resolution was to place a focus on the i...

What a Weekend! Women Unleashed with Y.O.U Underwear

For International Women's Day this year, the Y.O.U Team was involved in an action-packed 2-day event hosted at the Bullring in Birmingham.

7 Things to do this Mother's Day

Mother’s Day is nearly here in the UK and if you’re looking to get ahead in your planning then you’re in the right place. We’ve put together some ideas for activities to help you spend some quality...

Amazing Women 2025: Lou Featherstone - Self Love Coach

We’ve been building up to it for quite a while now but International Women’s Day is nearly here! This Saturday 8th March is the big day and, as you may have seen, we are teaming up with the inspira...

Bridget's Back: An Ode to Big Knickers.

Everyone’s favourite chaotic, relatable, warm-hearted heroine is back!  The iconic Bridget Jones has returned to our screens and has already smashed UK box office records with the best-performing o...