Y.O.U blog

Bright Blue Tubes of Save My Knickers, one of which is toppled over showing the powder inside the tubes

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’...
A man wears Y.O.U Underwear light grey organic cotton trunks whilst sat down

An Eco-Friendly Father's Day Gift Guide

Father's Day is on the 20th of June, and we've put together some of our favourite ethical products which would make the perfect eco-friendly father...
A woman wearing a lilac bra and sage underwear lays on a bed holding a reusable menstrual cup

6 Ways To Have a More Sustainable and Plastic-Free Period

  Disposable menstrual products create lots of waste and can also be damaging to the environment. According to the Evening Standard, women in the U...
A light blue background with the text 'Goodbye Insecurity Based Marketing'

Why We're Anti-Airbrushing and Pro-Ethical Marketing

According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circ...
Sustainable Development Goal 5: Gender Equality

Sustainable Development Goal 5: Gender Equality

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. This World Environment D...
On the right of the image, there's green trees appearing through a blue-grey smoke

Our Tree Planting Initiatives as a Sustainable Business

  Trees play an essential role in counterbalancing carbon emissions. Given that the Fashion industry is responsible for 10% of annual carbon emiss...
How The Fashion Industry Contributes to Water Pollution

How The Fashion Industry Contributes to Water Pollution

Water is a necessity - we rely on it to drink, wash and even for the underwear we wear! In the UK, we are guilty for taking a clean supply of wate...
How to Make Your Laundry More Sustainable, with Oxwash

How to Make Your Laundry More Sustainable, with Oxwash

  Do you ever think about how much water goes into washing your clothes? You’re not alone! 48% of people rarely or never think about the water the...
Introducing our New Navy Blue Collection

Introducing our New Navy Blue Collection

  We’re very excited to announce that we are expanding our range. You can now order your favourite Y.O.U styles in more sizes and in our beautiful...
6 Tips for Wild Swimming This Summer

6 Tips for Wild Swimming This Summer

  I’ve been wild swimming - or just swimming as we’ve always called it - since i was a child. Jumping into water at any opportunity and spending h...
10 Top Tips For Conserving and Saving Water

10 Top Tips For Conserving and Saving Water

  This week is Water Saving Week in the UK, and we're sharing some tips from our favourite sustainable bloggers, activists and brands surrounding ...
A Tour of Our Underwear Headquarters!

A Tour of Our Underwear Headquarters!

We thought we’d take you on a quick behind-the-scenes tour of our underwear HQ and explain what happens to our undies once they arrive from our ma...