Growing our Positive Pants Community At the heart of the Y.O.U brand is our strong belief that a fashion business can be a force for good, especially when run in...

This last week has been bittersweet, from starting an exciting new era with the opening of Y.O.U Oxford, our new shop, to mourning the great loss of Her Majesty Queen...

Today we want to talk about circular fashion, and what we're doing to ensure our underwear don't end up in landfill, and can be turned into something useful! What is...

An estimated 350,000 tonnes of clothing go into landfill in the UK every year! Circular and Zero Waste fashion is all about finding ways to keep these materials in the...

Tomorrow, August 9th 2022, is the UN's International Day of Indigenous People. Our Mara collection is inspired by, celebrates and gives back to an Indigenous community in Kenya, called the...

Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place...

Oxford was recently ranked the second most sustainable city in the UK! As it's the place where Y.O.U Underwear was founded, and where we have our Oxford Covered Market Shop, we...

With the current cost of living crisis, many consumers are faced with tough decisions, and don't have the time or band-with to consider the sustainability of their purchases. However, the...

We are beyond happy to share that we’ve been recognised as one of the Best for the World™ B Corps of 2022! To be Best For The World, B Corps...

At Y.O.U Underwear, we want to make sustainability simple and accessible. Available in-store and online, our marketplace is home to eco-friendly products from brands who, like us, want to make...

Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities....

At the beginning of Y.O.U Underwear's Journey, we set ourselves the ambitious goal of donating 23,000 pairs of underwear by 2023. We’re so proud to say that, 6 months ahead of...

Whether you’re an ardent recycler who never forgets their reusable coffee cup and canvas bags or simply a busy parent looking for some quick tips, it can be really easy...

As a small social enterprise, we’re forever grateful to our customers for helping us change the world one pair of pants at a time. We also know how important it...

Summer is finally here and many of us are starting to holiday for the first time in two years. If you’re out of practice, don’t worry! We’ve compiled a handy...

This week marks Water Saving Week (23rd to 27th May) and Menstrual Hygiene Day (28th May). With both awareness campaigns just a day apart, we wanted to explore the links...

At Y.O.U Underwear, we have pledged to become Net Zero by 2030, though we aim to reach this goal much sooner! While we're only at the beginning of our Net...

It’s Women’s Check Up Day, an annual reminder to schedule routine check-ups. For those of us who put off appointments because of the pandemic, it’s time to get tested! Regular...

Thongs are like marmite: some people swear by them, others firmly avoid them. We know underwear is a matter of personal preference, but it’s just as important to make informed...

As part of our commitment to being a business for good, we're working towards 10 of the UN's Sustainable Development Goals. Today, we’re diving into Goal 15: Life on Land....

As part of our commitment to being a business for good, we're working towards 10 of the UN's Sustainable Development Goals. Today, we’re diving into Goal 10: Reduced Inequalities.  What...

What has digital got to do with sustainability? A lot actually! Every email we send, every website we load and every post we like emits a small amount of carbon...

The 9th annual Fashion Revolution Week is in full swing and this year’s theme is MONEY FASHION POWER. From 18th to 24th April 2022, activists, citizens and brands around the...

At Y.O.U Underwear, giving back is at the heart of what we do. Every Y.O.U purchase supports women and children facing period poverty, provides fair wages for our garment makers,...

Have you ever paid for a Victoria’s Secret bra? Well Victoria’s Secret hasn’t paid for theirs!   For over 15 years, workers at The Brilliant Alliance Thai Global (Now Clover...

B Corp Month might be coming to an end, but that won't stop us shouting about the amazing brands in this space! This March and beyond, we want to share...

‘Repair and mending doesn’t mean we can’t afford to buy something new, it means we can’t afford something being thrown away. What used to be a badge of shame is...

We might be coming towards the end of B Corp Month, but we’re as committed as ever to taking you #BehindTheB. From reducing our environmental impact to increasing our social...

Mother’s Day is just around the corner, taking place on 27th March. If you’re stuck for ideas, we’ve curated a sustainable gift guide, so you can find the perfect present...

This International Women’s Day, we’re shining a spotlight on all the women that make Y.O.U Underwear the company it is today. It’s a spotlight that isn’t just being turned on...

Becoming a recognised B Corp was no easy task, but it is our proudest accomplishment! When Y.O.U first applied for this certification back in December 2020, we were a small...

Fairtrade is more than just a symbol; it’s a global movement set up to help improve the lives of farmers and producers in exploited regions. This Fairtrade Fortnight (21st February...

At Y.O.U Underwear, we’re all about giving back and being kind to people, the planet and our bodies. In anticipation of Random Acts of Kindness Day on Thursday 17th February,...

If you want to show your loved ones some love this Valentine's Day, why not do it sustainably? We've curated a selection of ethical and eco-friendly Valentine's gifts for all...

We are now a Certified B Corp! After a year of hard work and development, Y.O.U Underwear is now a B Corp. In fact, as of December 2021, we're the highest...

With January just around the corner, everyone will be starting to give some thought over to what their New Year's resolutions will be. Maybe this year is your year to...

Do you have that one pair of underwear that just makes you feel amazing? Well according to many Latin American countries, and a few others around the world, maybe their...

It's that time of year again...  Maybe the Christmas shopping panic has already set in, or maybe you're feeling more on top of it than last year when everything  was...

Christmas is looming, and so is the inevitable panic buying that often involves throwing our morals out the window for something easy, cheap, and unsustainable. Trust me, it happens to...

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to...

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. Thanks to Makespace and...

What is the SME Climate Hub?  The UK government is calling on Small to Medium sized companies to commit to cutting their carbon emissions in half by 2030, reaching ‘net zero’ by...

Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeling secure and supported doesn't have to be accompanied by restrictive bras and un-comfy...

  To most of us, recycling is an everyday activity that requires little thought - but have you ever thought about recycling your old clothes? Every second, the equivalent of...

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of...

What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety...

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 12: Responsible...

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 8: Decent Work...

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 6: Clean...

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 4: Quality...