Our Blog: Sustainable Stories

Back to School Underwear: How can organic cotton make a difference for girls and teens every day of the week?

It’s already that time of year to start getting sorted for back to school supplies!  Back to school shopping usually means school supplies, new shoes and of course stocking up on everyday underwear...

Handmade by Tinni | hand knotted cotton statement jewellery | Mates of the Month

As the latest in our Mates of the Month series, we meet Paulomi, the maker, colour-lover, storyteller, and the hands and heart behind Handmade by Tinni. I've always loved her beautiful statement je...

Reflecting on our first few weeks | Y.O.U Brighton

Just under a month ago, we opened our doors to the wonderful folks of Brighton. Our new shop is nestled in Brighton's North Laine, amongst an array of exciting independent businesses. It's been an ...

The Story Behind Our Mara Collection

From the marriage of traditional Maasai influences with sustainable, organic comfort, our Mara Collection was born. These bright, joyful prints have become a staple of the Y.O.U Underwear range, a ...

New Commodity: Breathing Life into Old Materials | Mates of the Month

It's time for Mates of the Month! New Commodity is a one-woman show led by Hannah Statham. Hannah is committed to taking under-valued materials and upcycling them into unique, quality goods that st...

Moving into our new home | Y.O.U Brighton

We’re so excited to bring our organic cotton underwear and loungewear to the people of Brighton, but how does it actually happen? In this blog, we’re taking you with us as we move into our new home...

A Summer Day Out in Oxford

Oxford is the perfect place to spend a summer’s day, and is the home of our flag-ship store. Whilst a day trip to Oxford can be easily filled with stunning architecture and tours of the historic un...

The Undershort: Your Summer Staple is Here

Let's talk about undershorts. The newest addition to our Y.O.U collection, and your new best friend, our undershorts are perfect for summer. Read on to find out why..

Truly Feminist Fashion with Black & Beech | Mates of the Month

Black & Beech is our Mate of the Month! Their feminist apparel and accessories have always been a firm favourite in our Oxford shop... and they're coming with us to Brighton! At Y.O.U, we can't...

Y.O.U Behind the Scenes: A Summertime Photoshoot

How do we create the fabulous images that you see across our social media platforms and websites? This blog provides an exclusive, behind-the-scenes look into how we bring our organic cotton lounge...

Staying Cool: Which Men’s Underwear is Best for Summer?

Keeping cool during these heatwaves is no mean feat. Staying comfortable starts from the bottom up, so read on for our recommendations for the best men’s underpants for hot weather. 

Fast Fashion and Our Oceans: The Impact of your Laundry

World Ocean Day, marked on the 8th June, is a chance to celebrate our blue planet, and the vast, life-giving waters that cover its surface. It is also an opportunity to reflect on what, as a specie...

‘This Is Endometriosis’: an Honest Portrait of an Isolating Disease

The BAFTA-Winning Short Film, ‘This is Endometriosis,’ tackles a disease unknown to most, even to those who will one day be diagnosed with it. Endometriosis is a condition where cells, similar to t...

Everything You Need To Know About Thongs

No item of underwear comes with as many questions as the thong. Some people swear by the barely-there feel of the thong, whilst others have their suspicions about how they could possibly be comfort...

A Brief History of Fairtrade

Fairtrade is a worldwide movement, fighting for ethical trade through campaigning for fair treatment and wages for marginalised producers. But how did it all begin? Read on for a brief history of t...

A Day in the Life of an Independent Shop: Y.O.U Oxford

Spring is a super fun time to work in retail, especially when the shop in question is our friendly, feel-good store in the Oxford Covered Market. In this week’s blog, I’m taking you along with me f...

Innovative and inclusive fashion by 'Recondition' | Mates of the Month

For this instalment of Mates of the Month, we reached out to Ellie Brown, founder of Recondition. Recondition is an adaptive clothing brand rethinking how we dress, making fashion inclusive for all...

Why is Transparency Important for a Sustainable Fashion Future?

With Fashion Revolution Week round the corner, we're taking the opportunity to talk about our commitment to transparency, and why it's important to us as a sustainable fashion business.

How to have a Sustainable Period

In the UK, girls, women, and people who menstruate produce 28,114 tonnes of waste per year from period products and applicators. For a greener time of the month, try these ways to have a more eco-f...

Underwear Hygiene: Myth-Busting and FAQs

What is best practice for underwear hygiene? At Y.O.U Underwear we want to debunk some myths and answer common questions about underwear hygiene to help provide some clarity and expertise, so you c...