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Y.O.U blog

Cruelty-free underwear: celebrate World Vegan Day with animal-friendly undies.

Organic cotton underwear
Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being ...

Comfy boobs matter - a.k.a the rise of the bralette.

Comfy boobs matter - a.k.a the rise of the bralette.

The welcome ping of the bra strap! We discover the trend towards softer shapes and more comfortable styles as bralettes (/bralets) become the hottest item in our underwear drawers.