Coronavirus and Y.O.U - what are we doing?

Y.O.U blog

Comfortable underwear: an essential part of your loungewear collection

Comfortable underwear: an essential part of your loungewear collection

Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a bear...
COVID-19: the economic impact on the fashion industry

COVID-19: the economic impact on the fashion industry

“People do not buy a new outfit to stay at home”. The words of Lord Wilson, CEO of the fashion brand Next. Fashion retailers are being hit hard by ...
Working from home? Read our top tips for productivity (and sanity)

Working from home? Read our top tips for productivity (and sanity)

We’ve put together a short selection of ideas on how you can look good, do good and feel good from the comfort (or confines) of your own home.  ...
Coronavirus and Y.O.U Underwear - we need your support!

Coronavirus and Y.O.U Underwear - we need your support!

The coronavirus is causing disruption to many industries across the world and the UK, and although we’re still open for business, e-commerce sites ...
From Bras to a Bravalanche: our weekend with the charity Smalls for All

From Bras to a Bravalanche: our weekend with the charity Smalls for All

Y.O.U Underwear has been on a small adventure. Last weekend we spent 3 days volunteering with the charity Smalls for All. We've never seen so much ...
Fairtrade Fortnight campaign logo

Our Fairtrade Certification - what does it mean?

Fairtrade Fortnight, held from 24th February – 8th March, was a great opportunity for consumers, businesses and advocates to get together to campai...
Y.O.U - Officially A Game Changer!

Y.O.U - Officially A Game Changer!

We’ve been outside the office! And out of our Oxford-based comfort zone... At the end of February, we were honoured to be named as one of ConnectTV...
Sustainable Fashion – Oxymoron or Inevitability?

Sustainable Fashion – Oxymoron or Inevitability?

“In two to three years if a brand is not sustainable, it will be out of business” – the words of Tommy Hilfiger in a recent interview. In the wake ...
Love your body this Valentine's Day

Love your body this Valentine's Day

The most important long-term relationship you'll ever have is with your own body.  You're probably aware that it's Valentine's Day, but did you kn...
Cotton's Human Cost

Cotton's Human Cost

If we could change one thing, it would be improving how cotton is grown and farmed. Although you might not think it, conventional cotton is one of ...
The New Nude

The New Nude

We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which...
Markets and other maelstroms

Markets and other maelstroms

Here at Y.O.U we’re grappling with thousands of pairs of new pants. Much to our delight a new order (our biggest yet!) arrived from India.  Excitem...