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Y.O.U blog

What does it mean to be Zero Waste?

What does it mean to be Zero Waste?

Zero Waste Week is coming up (7th-11th September 2020), five days dedicated to spreading awareness about the importance of reducing our environment...
How sustainable is organic cotton?

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustain...
Can sustainable fashion be affordable?

Can sustainable fashion be affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often mad...
How often should you buy new bras?

How often should you buy new bras?

Replacing your bra regularly is one way to avoid the dangers of an ill-fitting bra, which can include anything from headaches to back pain from poo...
How to prevent and manage period leaks (guest post)

How to prevent and manage period leaks (guest post)

We each experience our periods differently – they’re unique to our bodies and hormones. But there are a few feelings and shared experiences most pe...
A day in the life of an ethical fashion CEO

A day in the life of an ethical fashion CEO

Have you ever wondered what it’s like to run your own underwear business? Take a sneak peek into a day in the life of our very own Sarah Jordan, th...
Top tips for buying second-hand clothes

Top tips for buying second-hand clothes

Buying second-hand is fast becoming the norm, as more people try to shop in a way that’s not only more sustainable, but affordable too.   According...
Is a bralette the right choice for me?

Is a bralette the right choice for me?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding w...
Invisible Fibres - Plastics in Clothing

Invisible Fibres - Plastics in Clothing

Plastic has been an important component of our clothing ever since the chemical company DuPont introduced polyester into men’s suits in the 1950s. ...
Plastic Free July: how to reduce single-use plastic

Plastic Free July: how to reduce single-use plastic

For plastic-free July, we thought we’d share our thoughts and tips around a very topical issue – single-use plastic. Did you know?  40% of plastic...
Sustainable fashion and certifications – what’s important?

Sustainable fashion and certifications – what’s important?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make ...
Our manufacturing process: from yarn to Y.O.U underwear!

Our manufacturing process: from yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufactu...