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Y.O.U blog

Sustainable fashion and certifications – what’s important?

Sustainable fashion and certifications – what’s important?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make ...
Our manufacturing process: from yarn to Y.O.U underwear!

Our manufacturing process: from yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufactu...
What are the health benefits of organic cotton?

What are the health benefits of organic cotton?

Organic cotton is far better for people and the environment than its conventional, non-organic, counterpart. In addition to using fewer resources a...
Ethical manufacturing – introducing our underwear supplier

Ethical manufacturing – introducing our underwear supplier

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. Th...
Volunteering: where to start

Volunteering: where to start

If you’ve ever thought about volunteering, now is a great time to start. Any amount of time you’re willing to give could be incredibly valuable for...
How to extend the life of your underwear

How to extend the life of your underwear

‘Repair and mending doesn’t mean we can’t afford to buy something new, it means we can’t afford something being thrown away. What used to be a badg...
Ethical marketing: body image and brand image

Ethical marketing: body image and brand image

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, air...
In Short: women’s underwear styles

In Short: women’s underwear styles

You might be surprised to hear that there are over 20 different varieties of women’s underwear, ranging from everything from high cut to hipster br...
Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear and circular fashion - the round up

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  ...
Fashion Revolution 2020 - The Lowdown

Fashion Revolution 2020 - The Lowdown

Fashion Revolution Week 2020: seven days dedicated to raising awareness around sustainable/ethical fashion and the key issues facing the industry t...
Comfortable underwear: an essential part of your loungewear collection

Comfortable underwear: an essential part of your loungewear collection

Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a bear...
COVID-19: the economic impact on the fashion industry

COVID-19: the economic impact on the fashion industry

“People do not buy a new outfit to stay at home”. The words of Lord Wilson, CEO of the fashion brand Next. Fashion retailers are being hit hard by ...