Media + Awards

We get very excited when someone covers Y.O.U underwear or mentions us in the press, so we've rounded it all up here. Partly to show you what others think about what we're doing and provide some different opinions, but also to make my Mum proud!

For all press enquiries, please email

Please also check out our Press Room for full images and downloadable assets.

  • The Guardian

    Ethical undies: from bamboo bras to peace silk pants

  • Forbes

    22 Brands Discuss The Importance Of Ethics In Fashion For Earth Day

  • Glamour

    It's Breast Cancer Awareness Month and these are all the products you can buy to support the cause

  • Pebble Magazine

    What Makes A Fashion Brand Ethical? Here's Everything You Need To Consider

  • Stylist Magazine

    30 Things to Buy That Will Make You Smile This Week

  • The Independent

    9 best sustainable lingerie brands that you need to know about

  • BBC Oxford

    Thanks to David Prever and Fleur Ostojak for having us!

  • Good On You

    We were given the top rating of 'great' by Good On You.

  • Eco Age

    How The Brexit Trade Agreement Is Impacting Sustainable Fashion

  • Oxfordshire Living

    Thanks to Samantha Harman for the 3 page profile on Y.O.U!

  • Jasmine Hemsley

    That's Pants: Sustainable Underwear to Replace Those High-Street Multipacks

  • Pioneer's Post x Natwest

    Women of inspiration: 100 social enterprise leaders showing Covid who's boss

  • Winner

    Social Enterprise Businesswoman of the year, 2021

  • Shortlisted

    The Great British Entrepreneur Awards -  Entrepreneur for Good

  • Winner

    Be Your Own Woman in Business Award - Social Good Entrepreneur