Our Blog: Sustainable Stories

Y.O.U Behind the Scenes: A Summertime Photoshoot

How do we create the fabulous images that you see across our social media platforms and websites? This blog provides an exclusive, behind-the-scenes look into how we bring our organic cotton lounge...

Staying Cool: Which Men’s Underwear is Best for Summer?

Keeping cool during these heatwaves is no mean feat. Staying comfortable starts from the bottom up, so read on for our recommendations for the best men’s underpants for hot weather. 

Fast Fashion and Our Oceans: The Impact of your Laundry

World Ocean Day, marked on the 8th June, is a chance to celebrate our blue planet, and the vast, life-giving waters that cover its surface. It is also an opportunity to reflect on what, as a specie...

‘This Is Endometriosis’: an Honest Portrait of an Isolating Disease

The BAFTA-Winning Short Film, ‘This is Endometriosis,’ tackles a disease unknown to most, even to those who will one day be diagnosed with it. Endometriosis is a condition where cells, similar to t...

Everything You Need To Know About Thongs

No item of underwear comes with as many questions as the thong. Some people swear by the barely-there feel of the thong, whilst others have their suspicions about how they could possibly be comfort...

A Brief History of Fairtrade

Fairtrade is a worldwide movement, fighting for ethical trade through campaigning for fair treatment and wages for marginalised producers. But how did it all begin? Read on for a brief history of t...

A Day in the Life of an Independent Shop: Y.O.U Oxford

Spring is a super fun time to work in retail, especially when the shop in question is our friendly, feel-good store in the Oxford Covered Market. In this week’s blog, I’m taking you along with me f...

Innovative and inclusive fashion by 'Recondition' | Mates of the Month

For this instalment of Mates of the Month, we reached out to Ellie Brown, founder of Recondition. Recondition is an adaptive clothing brand rethinking how we dress, making fashion inclusive for all...

Why is Transparency Important for a Sustainable Fashion Future?

With Fashion Revolution Week round the corner, we're taking the opportunity to talk about our commitment to transparency, and why it's important to us as a sustainable fashion business.

How to have a Sustainable Period

In the UK, girls, women, and people who menstruate produce 28,114 tonnes of waste per year from period products and applicators. For a greener time of the month, try these ways to have a more eco-f...

Underwear Hygiene: Myth-Busting and FAQs

What is best practice for underwear hygiene? At Y.O.U Underwear we want to debunk some myths and answer common questions about underwear hygiene to help provide some clarity and expertise, so you c...

Why New Ground is the Best Cafe in Oxford | Mates of the Month

In honour of B Corp Month, we wanted to take the opportunity to spotlight another local B-Corp for March’s Mates of the Month. Just down the road from our Y.O.U Oxford Shop is the wonderful New Gro...

6 Things to Do on a Rainy Day in Oxford

Spring may be knocking on the door, but in the UK, rain can strike at any time! So that no visitors get caught out by a spring shower, here are our top things to do in Oxford on a rainy day.

Cotton Non-Wired Bras: 5 reasons to make the switch!

Ripping your bra off first thing when you get home? Maybe it's time to switch to cotton non-wired bras! Here are five reasons why wireless bras provide a comfortable, supportive alternative to trad...

What is a B Corp? Your Questions Answered

With the B Corp movement continuing to grow here in the UK as well as around the world, we are noticing more people becoming aware of the certification and what it means for business. So we thought...

Meeting the Schoolchildren Running the Show at Eco Kiddies

Since we first started stocking Eco Kiddies socks in our Oxford shop, their colourful styles have become a hit with customers. The organic cotton kids’ socks feature fun animal designs and are made...

How Are Clothes Made? The Journey of Your Pants

Understanding more about the process that produces the clothes we wear is a key step in moving towards a more equitable world and breaking up with fast fashion.  We’re taking you through a step by ...

The Story Behind Y.O.U Oxford: Building a Sustainable Shop

Have you ever wondered what it takes to bring a business from online into “real life”?  When we first had the opportunity to bring our organic cotton underwear to an in-person shopping experience w...

Y.O.U Loves: Our Top Sustainable Picks This Month

Whether you’re shopping for Valentine’s Day gifts, looking out for an eco-friendly wardrobe update, or searching for independent brands, we’re here to help with the pieces we're loving this month. ...

Is Water Free Skincare the Key to Long Lasting Hydration? Neve's Bees' Natural Formulas

One of our all time favourites is Neve’s Bees, the skincare brand making a range of natural products from their base in the Oxfordshire countryside.