Y.O.U blog

A woman wearing a lilac bra and sage underwear lays on a bed holding a reusable menstrual cup

6 Ways To Have a More Sustainable and Plastic-Free Period

  Disposable menstrual products create lots of waste and can also be damaging to the environment. According to the Evening Standard, women in the U...
A light blue background with the text 'Goodbye Insecurity Based Marketing'

Why We're Anti-Airbrushing and Pro-Ethical Marketing

According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circ...
6 Tips for Wild Swimming This Summer

6 Tips for Wild Swimming This Summer

  I’ve been wild swimming - or just swimming as we’ve always called it - since i was a child. Jumping into water at any opportunity and spending h...
How to manage Sensitive Skin with Emma Heathcote-James, founder of Little Soap Company

How to manage Sensitive Skin with Emma Heathcote-James, founder of Little Soap Company

This time of year can play havoc with your skin. As we move from rooms heated artificially to the good old British wind and rain outside, the chan...
Ethical Bralettes Designed by Girls, For Girls!

Ethical Bralettes Designed by Girls, For Girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hopin...
The Benefits of Reusable Masks

The Benefits of Reusable Masks

We’ve just launched a range of beautifully patterned reusable face masks on our website. So we thought it was about time to explore the subject of ...
5 Reasons To Buy Organic Cotton Underwear

5 Reasons To Buy Organic Cotton Underwear

Wondering why you should buy organic cotton underwear? We've come up with 5 reasons!  Organic Cotton is Super Soft and Comfy Underwear is worn rig...
What's the Difference Between a Bralette and a Sports Bra?

What's the Difference Between a Bralette and a Sports Bra?

What's The Difference Between a Bralette and a Sports Bra? What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid ga...
How sustainable is organic cotton?

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustain...
Bra vs Bralette: What is a Bralette and why should you wear one?

Bra vs Bralette: What is a Bralette and why should you wear one?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding w...
What are the Health Benefits of Organic Cotton?

What are the Health Benefits of Organic Cotton?

Did you know that organic cotton is far better for people and the environment than its conventional, non-organic, counterpart? In addition to using...
Ethical Marketing: What is it and What are We Doing?

Ethical Marketing: What is it and What are We Doing?

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, air...