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a cocoa farmer harvests cocoa pods from a cocoa tree.

Why Ethical Choices Taste Better: The Sweet Impact of Fairtrade Chocolate

a cocoa farmer harvests cocoa pods from a cocoa tree.
Business For Good

Why Ethical Choices Taste Better: The Sweet Impact of Fairtrade Chocolate

Founded in 1998 by the cocoa farmers of Kuapa Kokoo in Ghana, Divine Chocolate remains co-owned by those very farmers today. And just like Y.O.U’s Fairtrade cotton, every ingredient in Divine’s cho...

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collage of photos of bras and people wearing bras and experiencing discomfort.
Ethical Fashion

Is your bra harming your health? Common fit issues and the big underwire debate

You could be wearing the wrong bra size and may not know that this can lead to health issues such as breast pain, skin irritation, and more.

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a woman browses inside a large second hand clothing shop. Oxfam's second hand September text is laid over the image.
Business For Good

Not just hand-me-downs: The impact of second hand fashion on the economy

The second hand fashion market has come a long way since the days of moth eaten sweaters in the local charity shop. In recent years, this element of the garment industry has seen a massive boom in ...

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a man holding paperwork talks to three women wearing colourful sarees standing in a field. a photo of cotton plants is in the background.
Business For Good

What Is Organic Cotton? And Is It Actually Any Better than Conventional Cotton?

Everything you need to know about organic cotton, from field to farmer to factory and fitting room. 

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Back to School Basics: How to Choose the Right Underwear for Teens and Girls
Business For Good

Back to School Basics: How to Choose the Right Underwear for Teens and Girls

We all remember what it was like to hit puberty and start feeling your body change. Your teenage years can be a difficult and confusing time as you start to navigate these changes and what they mea...

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Photo of eight women standing together and posing in front of a lake with trees around the outside. They are all wearing black, white, or almond coloured Y.O.U organic cotton matching underwear sets and stand side on with their hands on their hips.
Ethical Fashion

Eco Friendly Summer - How to Have a Sustainable Trip

We’ve put together a guide to having a sustainable summer, with some tips and suggestions to help minimise your impact while maximising your fun!  

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How to Make Your Underwear Last Longer
Business For Good

How to Make Your Underwear Last Longer

Top tips for getting the most out of your treasured underwear and keeping your favourite pairs for as long as possible. 

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Graphic collage showing a range of plastic free and up cycled plastic product photos inside circle frames with a green outline. "Plastic Free July" is written in white text with green background over the top.
Business For Good

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

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Two side by side photos of women modelling Y.O.U organic cotton underwear set over a photo of a blue sky with plants in a field.
Health and Wellness

The Best Underwear for Healthy Skin: Breathable, Gentle, and Sustainable

What you wear closest to your skin makes a big difference to your comfort - especially your underwear.

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Mend It May: Breathing New Life into your Clothes
Ethical Fashion

Mend It May: Breathing New Life into your Clothes

During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.   

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Two photos of glass bottles for cleaning products with MadeKind logo on white labels
Business For Good

Are your Cleaning Products Impacting your Hormones?

On top of the environmental consequences, many of the chemicals found in regular cleaning products can also have negative effects on our health.

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Photo of two women visible from behind as they stand looking out over a lake with greenery all around. One woman wears the Y.O.U Underwear bralette and Y.O.U waistband boy shorts in white while the other woman wears the black set.
Ethical Fashion

5 Simple Ways to Look after your Vaginal Health

There are a few easy key tips to keep in mind to ensure you feel as comfortable and clean as possible.

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White text reads '7 Things to do this Mother's Day' against a pale green background with small white flowers and green leaves along one side.
Sustainable Living Tips

7 Things to do this Mother's Day

Mother’s Day is nearly here in the UK and if you’re looking to get ahead in your planning then you’re in the right place. We’ve put together some ideas for activities to help you spend some quality...

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Photo of a woman wearing a bright pink jacket and holding a pink megaphone in front of a green background. The photo is laid over a pink leopard print graphic background.
Ethical Fashion

Amazing Women 2025: Lou Featherstone - Self Love Coach

We’ve been building up to it for quite a while now but International Women’s Day is nearly here! This Saturday 8th March is the big day and, as you may have seen, we are teaming up with the inspira...

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The Best Fabrics for Your Underwear
Business For Good

The Best Fabrics for Your Underwear

Shopping for underwear can be a bit of a minefield. There are so many different brands, styles, and fabrics out there that it can be hard to know where to start.  While sustainability becomes an i...

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Flat lay photo of an array of natural cleaning items: a coconut scrubbing pad, wooden brush, net soap bag, loofah, lemon slice, and bowl of baking soda.
Business For Good

Sustainable Spring Cleaning

January is often the season for a bit of a refresh after the Christmas period of eating and entertaining. This might mean some clearing and sorting out and a good deep clean of the house. So if thi...

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A photo flatly on a light green background. 'Veganuary' is spelled out in colourful fridge magnet letters, with a hand adjusting the 'v'. There are green peppers above the letters and green herbs below.
Health and Wellness

Spice up your cooking this Veganuary

This month is Veganuary so we’ve been getting inspired and exploring ways to participate in this month’s challenge. Veganuary is an annual initiative set up by the UK based non-profit to give peopl...

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Countdown to Christmas! 🎄 A Sustainable Day
Business For Good

Countdown to Christmas! 🎄 A Sustainable Day

Merry Christmas! It's been a whirlwind this December and the time seems to have flown by! We hope you've been able to slow down and enjoy the festive season so far while looking forward to spending...

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The Best Low Cost Festive Activities this December 🎄
Health and Wellness

The Best Low Cost Festive Activities this December 🎄

In the run up to Christmas, time often feels short and frantic as you try to juggle your day-to-day life with the seemingly endless planning and preparation that goes into creating a perfect Christ...

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How Important are Small Businesses for the UK Economy?
Business For Good

How Important are Small Businesses for the UK Economy?

This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...

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