Our Blog: Sustainable Stories

How to have a Sustainable Period

In the UK, girls, women, and people who menstruate produce 28,114 tonnes of waste per year from period products and applicators. For a greener time of the month, try these ways to have a more eco-f...

Is Water Free Skincare the Key to Long Lasting Hydration? Neve's Bees' Natural Formulas

One of our all time favourites is Neve’s Bees, the skincare brand making a range of natural products from their base in the Oxfordshire countryside.

6 Easy & Sustainable Swaps to Make at Home in 2026

The best way you can reduce your impact is to start small and integrate little changes into your daily routine. Just making a few simple swaps could seriously reduce your household waste over the c...

How to Buy a Girls' First Bra - Measuring for the Best Teens' Bralettes

When girls are looking for their first bra, it’s usually because they need some light support and coverage. Our organic cotton bralettes for girls are designed for light support in an easy to move ...

7 Eco Friendly Gift Ideas for Last Minute Presents

Christmas is almost here, we’re wrapping gifts, decorating the tree, and breaking open the mince pies. If you’ve not yet managed to cross many people off your Christmas shopping list then don’t pan...

Boxers, Briefs, Trunks? Men's Underwear Types Explained

Choosing the best underwear style for you can be a tricky business. What are the benefits of a boxer brief? and What's the best fabric to wear all day? We've got you covered.

A Better Friday: How Your Choices Have an Impact This Black Friday

Black Friday is looming and people in the UK are set to spend a whopping £3.9 billion hoovering up deals and discounted goods.  Why is it called Black Friday? The term was originally coined by 1...

Why Ethical Choices Taste Better: The Sweet Impact of Fairtrade Chocolate

Founded in 1998 by the cocoa farmers of Kuapa Kokoo in Ghana, Divine Chocolate remains co-owned by those very farmers today. And just like Y.O.U’s Fairtrade cotton, every ingredient in Divine’s cho...

Is your bra harming your health? Common fit issues and the big underwire debate

You could be wearing the wrong bra size and may not know that this can lead to health issues such as breast pain, skin irritation, and more.

Not just hand-me-downs: The impact of second hand fashion on the economy

The second hand fashion market has come a long way since the days of moth eaten sweaters in the local charity shop. In recent years, this element of the garment industry has seen a massive boom in ...

What Is Organic Cotton? And Is It Actually Any Better than Conventional Cotton?

Everything you need to know about organic cotton, from field to farmer to factory and fitting room. 

Back to School Basics: How to Choose the Right Underwear for Teens and Girls

We all remember what it was like to hit puberty and start feeling your body change. Your teenage years can be a difficult and confusing time as you start to navigate these changes and what they mea...

Eco Friendly Summer - How to Have a Sustainable Trip

We’ve put together a guide to having a sustainable summer, with some tips and suggestions to help minimise your impact while maximising your fun!  

How to Make Your Underwear Last Longer

Top tips for getting the most out of your treasured underwear and keeping your favourite pairs for as long as possible. 

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

The Best Underwear for Healthy Skin: Breathable, Gentle, and Sustainable

What you wear closest to your skin makes a big difference to your comfort - especially your underwear.

Mend It May: Breathing New Life into your Clothes

During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.   

Are your Cleaning Products Impacting your Hormones?

On top of the environmental consequences, many of the chemicals found in regular cleaning products can also have negative effects on our health.

5 Simple Ways to Look after your Vaginal Health

There are a few easy key tips to keep in mind to ensure you feel as comfortable and clean as possible.

7 Things to do this Mother's Day

Mother’s Day is nearly here in the UK and if you’re looking to get ahead in your planning then you’re in the right place. We’ve put together some ideas for activities to help you spend some quality...