Our Blog: Sustainable Stories
How Important are Small Businesses for the UK Economy?
This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...
Read more2 weeks in India: A Y.O.U Travel Diary
This October, I travelled to India to visit the factories and people who make our organic cotton Y.O.U products. From Bangalore, to Tiruppur, Chennai ... and a few stops in between ... it was a b...
Read moreThe Best Sustainable Gifts This Christmas
As we all know, the festive season can feel like an overwhelming period of overconsumption, where we often buy lots without actually finding anything we really love. Those last-minute gifts that ...
Read moreSustainable Shopping in Oxford - It’s Our Shop Birthday!
We can’t quite believe it’s been 3 years since we first opened our shop! That time has flown by, so we wanted to take a look back at our journey from sustainable underwear pop-up to Covered Market ...
Read moreLiving Wage Week: What Does It Mean To Pay A Living Wage?
This November (4-10th) we are celebrating Living Wage Week, an opportunity to shine a light on the benefits of being an accredited Living Wage Employer. But have you ever wondered what exactly the ...
Read moreThe Amazing Work of Future Dreams! Revolutionising Breast Cancer Support
October is Breast Cancer Awareness Month, a time to raise awareness of how breast cancer can affect people, the services available for those diagnosed, the impact of research surrounding the diseas...
Read moreBreaking up with Plastic Fashion - A Deep Dive into Polyester
What is Polyester and How does it contribute to environmental degradation? Since the conception of the first synthetic fibres at the end of the 19th century, the fashion industry has consistently l...
Read moreHappy Birthday - 30 years of Fairtrade!
It’s 30 years since the first Fairtrade-certified products came onto the market. Since then they have become one of the world’s most recognised and trusted ethical labels. Although many people stil...
Read moreBehind the Scenes of an Underwear Photoshoot
Ever wondered how we create those amazing underwear photos you love on our website and social media? Well, wonder no more! We’re giving you an exclusive peek behind the scenes at our latest photosh...
Read moreEmbracing Ethical Marketing during Mental Health Awareness Week
Next week is Mental Health Awareness Week (13-19th May 2024), a special time for us at Y.O.U to reflect on what matters most – your wellbeing! We’re not just about creating stylish and comfy under...
Read moreNew target - 100,000 pairs of underwear donated!
When I started Y.O.U Underwear, I set myself the ambitious goal of donating 23,000 pairs of underwear by 2023. Admittedly this was mostly because it was a nice round number and although I’d done so...
Read moreMates of the (B Corp) Month - meet Vaela
As you know, we love to showcase and support some of our fellow ethical and sustainable businesses here at Y.O.U and this team is no exception! This edition of our Mates of the (B Corp) Month featu...
Read moreMates of the (B Corp) Month - celebrating the B Corp brands we love
We love showcasing other brands and businesses, particularly those who are making a difference with every sale. As part of this year's B Corp Month celebrations, we've gathered together some of our...
Read moreThe Comfort of Cotton: Why Opting for Cotton Underwear is a Win-Win for You and Fairtrade Workers
In this series of blog posts we’re going back to some of the key principles behind how we work to explore different elements of our business – and why they’re important to us. The first of those is...
Read moreThis year, Valentine’s Day and Random Acts of Kindness Day are just 3 days apart, on 14th and 17th February respectively. We’re taking that as a sign and have compiled some practical ways that you ...
Read moreA look at the new Ecodesign legislation due in 2024
It's no secret that the fashion industry overall is an incredibly unsustainable, wasteful and hyper-consumerist industry with significant negative environmental and social impacts. For the fashion ...
Read moreThe Story Behind our New Shop Selfie Point
From a plain black store room door, to Oxford's new selfie point in the Covered Market, hear Y.O.U Oxford's story of how they recently transformed a key part of their shop to be a local focal point...
Read moreDry January - our favourite planet-friendly no / low alcohol drinks
Now that we are halfway through what may be a very dry (or perhaps just a little damp) January for some, we thought it would be a good time to share with you some of our favourite low and zero alco...
Read moreAs the calendar turns to another year, many of us find ourselves making resolutions, setting goals, and embracing the idea of "new year, new you". The process of reflection and introspection can be...
Read moreIt's time we set some intentions and goals for 2024!
Happy New Year from all of us at Y.O.U! Alongside our fair share of holiday festivities, the Y.O.U team has been in the process of cooking up some big plans for the new year and we thought we woul...
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