Our Blog: Sustainable Stories

Back to School Underwear: How can organic cotton make a difference for girls and teens every day of the week?

It’s already that time of year to start getting sorted for back to school supplies!  Back to school shopping usually means school supplies, new shoes and of course stocking up on everyday underwear...

Handmade by Tinni | hand knotted cotton statement jewellery | Mates of the Month

As the latest in our Mates of the Month series, we meet Paulomi, the maker, colour-lover, storyteller, and the hands and heart behind Handmade by Tinni. I've always loved her beautiful statement je...

The Story Behind Our Mara Collection

From the marriage of traditional Maasai influences with sustainable, organic comfort, our Mara Collection was born. These bright, joyful prints have become a staple of the Y.O.U Underwear range, a ...

New Commodity: Breathing Life into Old Materials | Mates of the Month

It's time for Mates of the Month! New Commodity is a one-woman show led by Hannah Statham. Hannah is committed to taking under-valued materials and upcycling them into unique, quality goods that st...

The Undershort: Your Summer Staple is Here

Let's talk about undershorts. The newest addition to our Y.O.U collection, and your new best friend, our undershorts are perfect for summer. Read on to find out why..

Truly Feminist Fashion with Black & Beech | Mates of the Month

Black & Beech is our Mate of the Month! Their feminist apparel and accessories have always been a firm favourite in our Oxford shop... and they're coming with us to Brighton! At Y.O.U, we can't...

Y.O.U Behind the Scenes: A Summertime Photoshoot

How do we create the fabulous images that you see across our social media platforms and websites? This blog provides an exclusive, behind-the-scenes look into how we bring our organic cotton lounge...

Everything You Need To Know About Thongs

No item of underwear comes with as many questions as the thong. Some people swear by the barely-there feel of the thong, whilst others have their suspicions about how they could possibly be comfort...

A Brief History of Fairtrade

Fairtrade is a worldwide movement, fighting for ethical trade through campaigning for fair treatment and wages for marginalised producers. But how did it all begin? Read on for a brief history of t...

Innovative and inclusive fashion by 'Recondition' | Mates of the Month

For this instalment of Mates of the Month, we reached out to Ellie Brown, founder of Recondition. Recondition is an adaptive clothing brand rethinking how we dress, making fashion inclusive for all...

Why is Transparency Important for a Sustainable Fashion Future?

With Fashion Revolution Week round the corner, we're taking the opportunity to talk about our commitment to transparency, and why it's important to us as a sustainable fashion business.

Cotton Non-Wired Bras: 5 reasons to make the switch!

Ripping your bra off first thing when you get home? Maybe it's time to switch to cotton non-wired bras! Here are five reasons why wireless bras provide a comfortable, supportive alternative to trad...

What is a B Corp? Your Questions Answered

With the B Corp movement continuing to grow here in the UK as well as around the world, we are noticing more people becoming aware of the certification and what it means for business. So we thought...

Meeting the Schoolchildren Running the Show at Eco Kiddies

Since we first started stocking Eco Kiddies socks in our Oxford shop, their colourful styles have become a hit with customers. The organic cotton kids’ socks feature fun animal designs and are made...

How Are Clothes Made? The Journey of Your Pants

Understanding more about the process that produces the clothes we wear is a key step in moving towards a more equitable world and breaking up with fast fashion.  We’re taking you through a step by ...

The Story Behind Y.O.U Oxford: Building a Sustainable Shop

Have you ever wondered what it takes to bring a business from online into “real life”?  When we first had the opportunity to bring our organic cotton underwear to an in-person shopping experience w...

Y.O.U Loves: Our Top Sustainable Picks This Month

Whether you’re shopping for Valentine’s Day gifts, looking out for an eco-friendly wardrobe update, or searching for independent brands, we’re here to help with the pieces we're loving this month. ...

Why is it So Hard to Find Plus Size Underwear?

When choosing plus size underwear there are a few things to consider. Firstly, the fit needs to be comfortable for wearing all day from a busy day at work to lounging on the sofa. This means it nee...

Cotton Boyshorts: 7 Reasons to Try This Flattering & Comfy Style Today

Our Y.O.U Underwear boyshorts style offers something different to the more well known cuts and our customers love them! With a cut that leans towards men’s boxer styles, these more sporty knickers ...

6 Easy & Sustainable Swaps to Make at Home in 2026

The best way you can reduce your impact is to start small and integrate little changes into your daily routine. Just making a few simple swaps could seriously reduce your household waste over the c...