Y.O.U blog

A light blue background with the text 'Goodbye Insecurity Based Marketing'

Why We're Anti-Airbrushing and Pro-Ethical Marketing

by Jess Rigg
According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circ...
Business For Good Ethical Fashion Health and Wellness
How The Fashion Industry Contributes to Water Pollution

How The Fashion Industry Contributes to Water Pollution

by Jess Rigg
Water is a necessity - we rely on it to drink, wash and even for the underwear we wear! In the UK, we are guilty for taking a clean supply of wate...
Ethical Fashion Sustainable Living Tips
How to Make Your Laundry More Sustainable, with Oxwash

How to Make Your Laundry More Sustainable, with Oxwash

by Jess Rigg
  Do you ever think about how much water goes into washing your clothes? You’re not alone! 48% of people rarely or never think about the water the...
Ethical Fashion Friends of Y.O.U Sustainable Living Tips
Introducing our New Navy Blue Collection

Introducing our New Navy Blue Collection

by Jess Rigg
  We’re very excited to announce that we are expanding our range. You can now order your favourite Y.O.U styles in more sizes and in our beautiful...
Ethical Fashion
How to Choose The Right Underwear Style For You

How to Choose The Right Underwear Style For You

by Jess Rigg
    Choosing ladies’ underwear can be tricky – there are over 20 different styles of knickers! At Y.O.U Underwear, we’ve chosen 4 styles which we ...
Ethical Fashion
10 Fast Fashion Facts You Need To Know

10 Fast Fashion Facts You Need To Know

by Isabel McLennan
Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. ...
Business For Good Ethical Fashion Sustainable Living Tips
Almond Light Nude Bralette Hung on a Branch against green leaves and blossom

10 things to like about Y.O.U Underwear

by Jess Rigg
  As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and...
Business For Good Ethical Fashion
Where to Find Sustainable Brands Online

Where to Find Sustainable Brands Online

by Isabel McLennan
Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a li...
Business For Good Ethical Fashion Friends of Y.O.U Sustainable Living Tips
Our 10 Favourite Ethical Fashion Influencers

Our 10 Favourite Ethical Fashion Influencers

by Isabel McLennan
Staying sustainable on Instagram can be tricky with constant Ads, the shopping tab and seeing all your favourite influencers promoting fast fashio...
Ethical Fashion Friends of Y.O.U Sustainable Living Tips
How Does Organic Cotton use Less Water?

How Does Organic Cotton use Less Water?

by Isabel McLennan
The simple answer is yes! World Water Day 2021 is on 22nd March 2021, and to mark this occasion we thought we’d discuss some of the benefits of or...
Ethical Fashion
5 Reasons to Try a Thong

5 Reasons to Try a Thong

by Isabel McLennan
Thongs can often divide opinion! Rarely is an underwear style so controversial, with attitudes differing drastically as to their comfort and pract...
Ethical Fashion
5 Questions To Help Spot Greenwashing

5 Questions To Help Spot Greenwashing

by Isabel McLennan
It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only bec...
Business For Good Ethical Fashion Sustainable Living Tips