Y.O.U blog

On a black background, the text reads 'This Black Friday, we're (having a sale) (struckthrough) supporting fashion revolution

We're Ditching the Black Friday Sale

by Jess Rigg November 23, 2021

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% ...

Business For Good Ethical Fashion Sustainable Living Tips

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Sarah holding a giant red key outside of the new shop

We've opened a shop!

by Jess Rigg November 18, 2021

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. ...

Business For Good Ethical Fashion

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a navy blue bralette with the text 'are bralettes healthier than bras?' above

Bras vs Bralettes: Which is Healthier?

by Jess Rigg September 29, 2021

Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeli...

Ethical Fashion Health and Wellness

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11 white, cream and ivory coloured spools of cotton and wool are jumbled together on a white table

How to recycle your clothes

by Jess Rigg September 20, 2021

To most of us, recycling is an everyday activity that requires little thought - but have you ever thought about recycling your old clothes? Ever...

Ethical Fashion Sustainable Living Tips

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Neutral toned clothes hang on a rail, with a plant on the left

How to Start a Sustainable and Ethical Capsule Wardrobe

by Jess Rigg September 14, 2021

New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put tog...

Ethical Fashion Friends of Y.O.U Sustainable Living Tips

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A pair of hands work at a sewing machine

Why is Sustainable Fashion more expensive?

by Jess Rigg August 10, 2021

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising ...

Business For Good Ethical Fashion Sustainable Living Tips

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5 women sit with their backs facing the camera all wearing different coloured Mara collection underwear

Expanding Our Mara Collection

by Jess Rigg July 28, 2021

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ran...

Business For Good Ethical Fashion Friends of Y.O.U

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The History of the Cotton Industry - from Conventional to Organic Cotton

by Jess Rigg July 14, 2021

The term ‘cotton’ refers to the white, fluffy natural fiber grown from a cotton plant. For thousands of years, this fiber has been spun into yarn w...

Ethical Fashion