Our Blog: Sustainable Stories

Meeting the Schoolchildren Running the Show at Eco Kiddies

Since we first started stocking Eco Kiddies socks in our Oxford shop, their colourful styles have become a hit with customers. The organic cotton kids’ socks feature fun animal designs and are made...

How Are Clothes Made? The Journey of Your Pants

Understanding more about the process that produces the clothes we wear is a key step in moving towards a more equitable world and breaking up with fast fashion.  We’re taking you through a step by ...

The Story Behind Y.O.U Oxford: Building a Sustainable Shop

Have you ever wondered what it takes to bring a business from online into “real life”?  When we first had the opportunity to bring our organic cotton underwear to an in-person shopping experience w...

Y.O.U Loves: Our Top Sustainable Picks This Month

Whether you’re shopping for Valentine’s Day gifts, looking out for an eco-friendly wardrobe update, or searching for independent brands, we’re here to help with the pieces we're loving this month. ...

Why is it So Hard to Find Plus Size Underwear?

When choosing plus size underwear there are a few things to consider. Firstly, the fit needs to be comfortable for wearing all day from a busy day at work to lounging on the sofa. This means it nee...

Cotton Boyshorts: 7 Reasons to Try This Flattering & Comfy Style Today

Our Y.O.U Underwear boyshorts style offers something different to the more well known cuts and our customers love them! With a cut that leans towards men’s boxer styles, these more sporty knickers ...

6 Easy & Sustainable Swaps to Make at Home in 2026

The best way you can reduce your impact is to start small and integrate little changes into your daily routine. Just making a few simple swaps could seriously reduce your household waste over the c...

A Pantastic Year! Y.O.U Underwear in 2025

While the time may have flown by, at Y.O.U HQ we’ve certainly packed it full of exciting projects and trips around the country. After a busy festive period, we’ve taken some time to slow down and l...

How to Buy a Girls' First Bra - Measuring for the Best Teens' Bralettes

When girls are looking for their first bra, it’s usually because they need some light support and coverage. Our organic cotton bralettes for girls are designed for light support in an easy to move ...

How to Wear Vest Tops? A Guide to the Most Versatile Item in Your Wardrobe

What is a vest top and what is a camisole? Most of us know what a basic vest top is, however there can be various styles with different purposes or designs. With vest tops and camisoles being suc...

7 Eco Friendly Gift Ideas for Last Minute Presents

Christmas is almost here, we’re wrapping gifts, decorating the tree, and breaking open the mince pies. If you’ve not yet managed to cross many people off your Christmas shopping list then don’t pan...

Boxers, Briefs, Trunks? Men's Underwear Types Explained

Choosing the best underwear style for you can be a tricky business. What are the benefits of a boxer brief? and What's the best fabric to wear all day? We've got you covered.

A Better Friday: How Your Choices Have an Impact This Black Friday

Black Friday is looming and people in the UK are set to spend a whopping £3.9 billion hoovering up deals and discounted goods.  Why is it called Black Friday? The term was originally coined by 1...

What's the Best Underwear to Buy as a Gift? An Underwear Gift Buying Guide

Buying underwear is a great gift idea. And it's not just for your partner - gifting underwear for your friends and family will make them feel super special as well. But buying underwear for someone...

Shop Small This Christmas: Our Covered Market Gift Guide

Christmas is on its way and what better place to do your Christmas shopping than Oxford's Covered Market! Bustling with people looking for unique, independent shops to pick up thoughtful gifts, sto...

A Guide to Cotton Bralettes - 6 Key Questions Answered

Bra shopping can be a bit of a nightmare. With so many styles to choose from it's hard to know what each of them can provide. We often find that customers want different things from their bras and ...

Oxford Christmas Markets: Where to Find Y.O.U Underwear This Festive Season

It may be only the beginning of November but Christmas preparations are well underway for some people. We've noticed customers in our Oxford Covered Market shop beginning to think about gift giving...

The Ultimate Eco Friendly Gift Guide: Beautiful Gifts From Sustainable and Ethical Brands

We’re here to help you have a green Christmas this year with this gorgeous selection of eco-friendly Christmas presents from stocking stuffers to family gift ideas. We’ve curated sustainable gifts ...

Organic Cotton Comfort: a Guide to Pyjamas and Loungewear

Find the perfect organic cotton pyjamas for men and women with our guide. Discover versatile loungewear and comfy robes.

What is the Best Underwear Style for Everyday? A Guide to Women's Knickers

Not sure which knickers to choose? Find your perfect fit with our underwear style guide, from bikini knickers to thongs and boyshorts in UK sizes 6-22