Our Blog: Sustainable Stories

Spend a Week at Y.O.U Underwear

This week we’re giving you all a peek behind the scenes with a week in the life of our business. Every week at Y.O.U Underwear is different and every week is always busy! From stocktake to new prod...

The Eco-Friendly Brands we're loving this Valentine's Day

It's nearly Valentine's Day! We know that Valentine's Day can feel like another holiday designed to get you to buy unnecessary items and feel inadequate if you haven't spent enough.  But for every ...

The Best Fabrics for Your Underwear

Shopping for underwear can be a bit of a minefield. There are so many different brands, styles, and fabrics out there that it can be hard to know where to start.  While sustainability becomes an i...

What will Body Positivity look like in 2025?

With the Christmas season well and truly over now, most of us are getting back into a routine and looking to make plans for 2025. Often the start of a new year can feel like a time for change; mayb...

Y.O.U in 2024 - What a Year!

2024 is coming to an end! We can't believe how quickly this year has gone by and it's been another fantastic one in the world of Y.O.U. Whilst the past year globally has been a turbulent, and at ti...

2 weeks in India: A Y.O.U Travel Diary

This October, I travelled to India to visit the factories and people who make our organic cotton Y.O.U products.  From Bangalore, to Tiruppur, Chennai ... and a few stops in between ... it was a b...

Sustainable Shopping in Oxford - It’s Our Shop Birthday!

We can’t quite believe it’s been 3 years since we first opened our shop! That time has flown by, so we wanted to take a look back at our journey from sustainable underwear pop-up to Covered Market ...

Living Wage Week: What Does It Mean To Pay A Living Wage?

This November (4-10th) we are celebrating Living Wage Week, an opportunity to shine a light on the benefits of being an accredited Living Wage Employer. But have you ever wondered what exactly the ...

Breaking up with Plastic Fashion - A Deep Dive into Polyester

What is Polyester and How does it contribute to environmental degradation? Since the conception of the first synthetic fibres at the end of the 19th century, the fashion industry has consistently l...

Happy Birthday - 30 years of Fairtrade!

It’s 30 years since the first Fairtrade-certified products came onto the market. Since then they have become one of the world’s most recognised and trusted ethical labels. Although many people stil...

Behind the Scenes of an Underwear Photoshoot

Ever wondered how we create those amazing underwear photos you love on our website and social media? Well, wonder no more! We’re giving you an exclusive peek behind the scenes at our latest photosh...

Embracing Ethical Marketing during Mental Health Awareness Week

Next week is Mental Health Awareness Week (13-19th May 2024), a special time for us at Y.O.U to reflect on what matters most – your wellbeing!  We’re not just about creating stylish and comfy under...

Mates of the (B Corp) Month - meet Vaela

As you know, we love to showcase and support some of our fellow ethical and sustainable businesses here at Y.O.U and this team is no exception! This edition of our Mates of the (B Corp) Month featu...

The Comfort of Cotton: Why Opting for Cotton Underwear is a Win-Win for You and Fairtrade Workers

In this series of blog posts we’re going back to some of the key principles behind how we work to explore different elements of our business – and why they’re important to us. The first of those is...

A look at the new Ecodesign legislation due in 2024

It's no secret that the fashion industry overall is an incredibly unsustainable, wasteful and hyper-consumerist industry with significant negative environmental and social impacts. For the fashion ...

Underwear as Outerwear, the Pantastic trend hitting the runways

If you have your finger on the fashion pulse, you can't have missed an awful lot of undies being worn with little else recently on catwalks, red carpets and even maybe your local high street! In th...

New year, new underwear

As the calendar turns to another year, many of us find ourselves making resolutions, setting goals, and embracing the idea of "new year, new you". The process of reflection and introspection can be...

It's time we set some intentions and goals for 2024!

Happy New Year from all of us at Y.O.U!  Alongside our fair share of holiday festivities, the Y.O.U team has been in the process of cooking up some big plans for the new year and we thought we woul...

Thats a wrap! A massive festive 'Thank you' from us at Y.O.U

This is officially our last blog post of 2023 - what a year it has been! As we approach the finish line, we once again find ourselves filled with gratitude and joy for the unwavering support you ha...

How to Have a Happy and Sustainable Halloween

Halloween itself is not inherently unsustainable, but certain aspects of the way it is celebrated are not very planet-friendly. For example, a shocking 7 million Halloween costumes are thrown out e...