Our Blog: Sustainable Stories

Everything You Need To Know About Thongs

No item of underwear comes with as many questions as the thong. Some people swear by the barely-there feel of the thong, whilst others have their suspicions about how they could possibly be comfort...

A Brief History of Fairtrade

Fairtrade is a worldwide movement, fighting for ethical trade through campaigning for fair treatment and wages for marginalised producers. But how did it all begin? Read on for a brief history of t...

Innovative and inclusive fashion by 'Recondition' | Mates of the Month

For this instalment of Mates of the Month, we reached out to Ellie Brown, founder of Recondition. Recondition is an adaptive clothing brand rethinking how we dress, making fashion inclusive for all...

Why is Transparency Important for a Sustainable Fashion Future?

With Fashion Revolution Week round the corner, we're taking the opportunity to talk about our commitment to transparency, and why it's important to us as a sustainable fashion business.

Cotton Non-Wired Bras: 5 reasons to make the switch!

Ripping your bra off first thing when you get home? Maybe it's time to switch to cotton non-wired bras! Here are five reasons why wireless bras provide a comfortable, supportive alternative to trad...

What is a B Corp? Your Questions Answered

With the B Corp movement continuing to grow here in the UK as well as around the world, we are noticing more people becoming aware of the certification and what it means for business. So we thought...

Meeting the Schoolchildren Running the Show at Eco Kiddies

Since we first started stocking Eco Kiddies socks in our Oxford shop, their colourful styles have become a hit with customers. The organic cotton kids’ socks feature fun animal designs and are made...

How Are Clothes Made? The Journey of Your Pants

Understanding more about the process that produces the clothes we wear is a key step in moving towards a more equitable world and breaking up with fast fashion.  We’re taking you through a step by ...

The Story Behind Y.O.U Oxford: Building a Sustainable Shop

Have you ever wondered what it takes to bring a business from online into “real life”?  When we first had the opportunity to bring our organic cotton underwear to an in-person shopping experience w...

Y.O.U Loves: Our Top Sustainable Picks This Month

Whether you’re shopping for Valentine’s Day gifts, looking out for an eco-friendly wardrobe update, or searching for independent brands, we’re here to help with the pieces we're loving this month. ...

Why is it So Hard to Find Plus Size Underwear?

When choosing plus size underwear there are a few things to consider. Firstly, the fit needs to be comfortable for wearing all day from a busy day at work to lounging on the sofa. This means it nee...

Cotton Boyshorts: 7 Reasons to Try This Flattering & Comfy Style Today

Our Y.O.U Underwear boyshorts style offers something different to the more well known cuts and our customers love them! With a cut that leans towards men’s boxer styles, these more sporty knickers ...

6 Easy & Sustainable Swaps to Make at Home in 2026

The best way you can reduce your impact is to start small and integrate little changes into your daily routine. Just making a few simple swaps could seriously reduce your household waste over the c...

A Pantastic Year! Y.O.U Underwear in 2025

While the time may have flown by, at Y.O.U HQ we’ve certainly packed it full of exciting projects and trips around the country. After a busy festive period, we’ve taken some time to slow down and l...

How to Buy a Girls' First Bra - Measuring for the Best Teens' Bralettes

When girls are looking for their first bra, it’s usually because they need some light support and coverage. Our organic cotton bralettes for girls are designed for light support in an easy to move ...

How to Wear Vest Tops? A Guide to the Most Versatile Item in Your Wardrobe

What is a vest top and what is a camisole? Most of us know what a basic vest top is, however there can be various styles with different purposes or designs. With vest tops and camisoles being suc...

7 Eco Friendly Gift Ideas for Last Minute Presents

Christmas is almost here, we’re wrapping gifts, decorating the tree, and breaking open the mince pies. If you’ve not yet managed to cross many people off your Christmas shopping list then don’t pan...

Boxers, Briefs, Trunks? Men's Underwear Types Explained

Choosing the best underwear style for you can be a tricky business. What are the benefits of a boxer brief? and What's the best fabric to wear all day? We've got you covered.

A Better Friday: How Your Choices Have an Impact This Black Friday

Black Friday is looming and people in the UK are set to spend a whopping £3.9 billion hoovering up deals and discounted goods.  Why is it called Black Friday? The term was originally coined by 1...

What's the Best Underwear to Buy as a Gift? An Underwear Gift Buying Guide

Buying underwear is a great gift idea. And it's not just for your partner - gifting underwear for your friends and family will make them feel super special as well. But buying underwear for someone...