Our Blog: Sustainable Stories

Every Body is a Summer Body: A Guide to Confidence and Self-Love

While we rush to embrace the sunshine, many of us can feel daunted by the shift to lighter, shorter clothing and a pressure to be looking “beach body ready”.

How Difficult is it to Recycle Your Old Underwear?

 In 2022, as part of our work to improve the circularity of everything we produce, we launched our take back scheme - offering customers a place to bring their no longer usable underwear, tights, a...

Mend It May: Breathing New Life into your Clothes

During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.   

Visiting More of Oxford's Best B Corp Businesses (Pt.2)

Follow along to discover Oxford's top B Corp businesses!

Visiting Oxford's Best B Corp Businesses

Follow along with us to visit our favourite B Corp shops in Oxford...

Amazing Women 2025: Meet our model Kate

With all of our photoshoots, we aim to create an atmosphere where everybody feels comfortable and models are able to enjoy themselves and the process. We caught up with one of our previous models t...

Transparency in Fashion: Working Towards a Revolutionised Future

As international fashion weeks showing Autumn Winter 2025 collections wrapped up towards the beginning of March, conversations surrounding sustainability and ethical fashion once again seem to be d...

How EU Legislation Can Help Tackle Textile Waste Worldwide.

With unsold and donated clothes often being shipped off to countries in the Global South, it is easy for consumers to be unaware of the extent of the problem, and for brands to look the other way.

5 Simple Ways to Look after your Vaginal Health

There are a few easy key tips to keep in mind to ensure you feel as comfortable and clean as possible.

The UK's Hidden Textile Waste Problem - International Day of Zero Waste

On the 30th of March, the United Nations honoured the third annual International Day of Zero Waste, a resolution adopted at the end of 2022. The aim of this resolution was to place a focus on the i...

What a Weekend! Women Unleashed with Y.O.U Underwear

For International Women's Day this year, the Y.O.U Team was involved in an action-packed 2-day event hosted at the Bullring in Birmingham.

Amazing Women 2025: Lou Featherstone - Self Love Coach

We’ve been building up to it for quite a while now but International Women’s Day is nearly here! This Saturday 8th March is the big day and, as you may have seen, we are teaming up with the inspira...

Bridget's Back: An Ode to Big Knickers.

Everyone’s favourite chaotic, relatable, warm-hearted heroine is back!  The iconic Bridget Jones has returned to our screens and has already smashed UK box office records with the best-performing o...

Spend a Week at Y.O.U Underwear

This week we’re giving you all a peek behind the scenes with a week in the life of our business. Every week at Y.O.U Underwear is different and every week is always busy! From stocktake to new prod...

The Eco-Friendly Brands we're loving this Valentine's Day

It's nearly Valentine's Day! We know that Valentine's Day can feel like another holiday designed to get you to buy unnecessary items and feel inadequate if you haven't spent enough.  But for every ...

The Best Fabrics for Your Underwear

Shopping for underwear can be a bit of a minefield. There are so many different brands, styles, and fabrics out there that it can be hard to know where to start.  While sustainability becomes an i...

What will Body Positivity look like in 2025?

With the Christmas season well and truly over now, most of us are getting back into a routine and looking to make plans for 2025. Often the start of a new year can feel like a time for change; mayb...

Y.O.U in 2024 - What a Year!

2024 is coming to an end! We can't believe how quickly this year has gone by and it's been another fantastic one in the world of Y.O.U. Whilst the past year globally has been a turbulent, and at ti...

2 weeks in India: A Y.O.U Travel Diary

This October, I travelled to India to visit the factories and people who make our organic cotton Y.O.U products.  From Bangalore, to Tiruppur, Chennai ... and a few stops in between ... it was a b...

Sustainable Shopping in Oxford - It’s Our Shop Birthday!

We can’t quite believe it’s been 3 years since we first opened our shop! That time has flown by, so we wanted to take a look back at our journey from sustainable underwear pop-up to Covered Market ...