Female-Founded Brands Unite with Prevent Breast Cancer for Awareness Month

UK, October 2025 – This Breast Cancer Awareness Month, female-founded brands across the UK are coming together with one shared mission: to raise awareness and funds for a future free from breast cancer.

Through the Buy Women Built movement, an inspiring network of women-led brands will be donating a percentage of sales to breast cancer charities - with a special focus on Prevent Breast Cancer, the UK’s only charity dedicated solely to the prediction and prevention of breast cancer.

This campaign isn’t just about raising funds; it’s about sparking conversations, sharing survivor stories, and encouraging women everywhere to get to know their bodies and check themselves regularly.

Why This Matters

For Katy Davies, founder of ecojiko, the campaign carries deep personal significance.

In October 2021, during Breast Cancer Awareness Month, Katy found a lump. She was healthy, active, and had no family history of breast cancer. Within weeks, she was diagnosed with aggressive HER2+ breast cancer. Early detection proved life-saving:

“Prevention is key. My tumour was less than a millimetre from spreading. Had I not found it when I did, the outcome could have been very different. Knowing your body, understanding what’s normal for you, and checking yourself regularly is vital,” shares Katy.

Katy credits the outdoors, humour, and the love of her family with getting her through treatment. Today, she is determined to use her business as a force for good - supporting research, raising awareness, and helping others catch breast cancer early.

She’s not alone. Many members of the Buy Women Built network have either faced breast cancer themselves or supported loved ones through diagnosis and treatment. This shared experience has become a powerful driver of collective action.

“Many brands in the network have been affected by breast cancer in one way or another, and so it’s the perfect platform to raise awareness,” Katy explains. “Collaboration is key to spreading awareness, encouraging early detection, and ultimately saving lives.”

The Campaign

Throughout October, participating brands will:

• Donate a percentage of sales to breast cancer charities, including Prevent Breast Cancer.

• Amplify survivor stories to encourage others to check themselves.

• Spread awareness through social media campaigns and storytelling.

The campaign will launch with a fundraising event on October 2nd in Manchester, hosted in collaboration with Prevent Breast Cancer at the Natwest building in Spinningfields. The day will include inspiring health talks, panel discussions, networking, and curated stalls showcasing Buy Women Built brands.

About Prevent Breast Cancer

Prevent Breast Cancer is the only UK charity entirely dedicated to the prediction and prevention of breast cancer. By funding pioneering research, their mission is to stop the disease before it starts - creating a future free from breast cancer.

About Buy Women Built

Buy Women Built is a UK movement that celebrates and supports female-founded brands. By encouraging people to shop with purpose and back women-led businesses, the network is growing female entrepreneurship while driving positive social change.

When you buy from women-built brands, you’re not just purchasing a product you’re investing in equality, innovation, and communities.

How You Can Support

This October, join us in raising awareness and funds:

1. Shop with purpose - Buy from participating Buy Women Built brands such as ecojiko, Me and I apparel, Anna James the Label, Evenly, Well & Truly, Caboodle, Single Swan, OMG Tea, Y.O.U Underwear, HER Bodywear, Hair Loving, Trainer Trash, Tortue, Eco Green Living, Snoap, Official True Beauty, Good Wash Day, Our Remedy

2. Check yourself - Make self-checks a habit and encourage loved ones to do the same.

3. Spread the word - Share survivor stories and campaign updates to help raise awareness.

Together, we can fund vital research, empower early detection, and move closer to a world without breast cancer.

👉 To learn more about Prevent Breast Cancer, visit: preventbreastcancer.org.uk

👉 To shop Buy Women Built brands supporting the campaign check out the links above

 

 

For more information check out some other blog posts!

Find out more about the amazing work of Future Dreams breast cancer charity

Can I have breast cancer and feel fine?

Shop our Light Pink Collection which donates to cancer charities

 

Images courtesy of Buy Women Built