Our Blog: Sustainable Stories

Millions of women walk for hours every day, just to collect water. But how far would you go?

 The United Nations World Water Day on Wednesday 22nd March is an opportunity to highlight the huge importance of fresh water. Shockingly, 771 million people* worldwide lack access to safe water, ...

Celebrating B Corp Month - The Oxford businesses that put people, planet and purpose over profit

March is B Corp month - a time to celebrate businesses that are verified by B Corp UK to meet the highest standards of social and environmental performance, transparency and accountability - and Y...

Inspirational Women at Smalls for All

This Wednesday 8th March we celebrate International Women’s Day and the theme this year is about embracing equity - but what does that actually mean and who are the trailblazing women making a dif...

Why Organic Cotton Farmers are Y.O.U’s “Fairtrade Fortnight” Heroes

Fairtrade Fortnight 2023 kicks off on Monday 27th February and running to Sunday 12th March, and this year the campaign exposes the harmful effect the climate crisis is having on the future of our ...

How Y.O.U is a Kindness Brand

Heads up – this Friday 17th February is #randomactsofkindnessday,  a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways to be kind, su...

How Often Should You Buy New Bras?

Bras are made out of stretchy material, and in many ways, it’s this factor that is integral to the support they provide. A bra needs to be able to move and flex with the body, and – crucially - to ...

Ask Me Anything......Again!

Last year, we invited our Positive Pants Club (that's you lovely lot!) to quiz our Founder & CEO Sarah with your top questions about running a sustainable business. After a busy few months of C...

Three little-known facts about Y.O.U

If you’re a regular reader of this blog, hopefully you already know just how passionate we are about underwear being universally available to people in all communities, but how well do you really k...

Best of Y.O.U in 2022!

In this last blog of the year, we're celebrating the moments we're most proud of in 2022, and sharing a sneak preview of what's to come in 2023 - including the launch of our fibre-to-fibre recyclin...

Christmas Eco Gifts - Organic and Ethical for under £20! 🎄

Help is here! If you need last minute eco-friendly gifts, you could find JUST what you're looking for below - we've got eco gifts from £10 to £20 including organic cotton hair scrunchies, organic c...

Have an Ethical Christmas - Support a Small Business

Christmas is fast approaching, and it’s the perfect time to highlight Small Business Saturday to help kick start or top up your gift shopping this Saturday 3rd December! Small Business Saturday UK ...

Turning Black Friday GREEN!

It's that mayhem time of year again! Today is known as "Black Friday" - the start of the Christmas shopping season when retailers slash their prices with sky high discounts to woo us and make us fo...

Ask Me Anything!

We're committed to growing our Positive Pants Club and a great way to do this is with transparency and trust - so we invited our customers to quiz our Founder & CEO Sarah with your burning ques...

The Best Things Come in Threes

There is a saying "Good Things Come in Threes" and that certainly rings true for Y.O.U Underwear! This week (18th October 2022) sitting proudly on top of our shop counter are these three wonderful ...

Underwear, Fast Fashion and our Mental Health

Monday 10th October marks World Mental Health Day - and this blog is all about shining a light on the relationship between fashion and our mental health and what makes us happy. How can shopping fo...

Our Light Pink Mission

A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why breast cancer awareness is so important, the work we do...

What is Circular Fashion?

Today we want to talk about circular fashion, and what we're doing to ensure our underwear don't end up in landfill, and can be turned into something useful! What is Circularity in Fashion? Circul...

What is Zero Waste fashion?

An estimated 350,000 tonnes of clothing go into landfill in the UK every year! Circular and Zero Waste fashion is all about finding ways to keep these materials in the useful cycle for as long as p...

Introducing Leiho: Reducing Homelessness in the UK

Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place that we have curated our favou...

We're One of The Best for the World™ B Corps of 2022!

We are beyond happy to share that we’ve been recognised as one of the Best for the World™ B Corps of 2022! To be Best For The World, B Corps must have scores in the top 5% of one or more of the f...