Our Blog: Sustainable Stories

We're Ditching the Black Friday Sale

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to Fashion...

We've opened a shop!

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. Thanks to Makespace and Oxford City Council, we ar...

Bras vs Bralettes: Which is Healthier?

Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeling secure and supported doesn't have to be accompa...

How to recycle your clothes

  To most of us, recycling is an everyday activity that requires little thought - but have you ever thought about recycling your old clothes? Every second, the equivalent of a rubbish truck of clo...

How to Start a Sustainable and Ethical Capsule Wardrobe

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of our favourite fair trade, ...

Why is Sustainable Fashion more expensive?

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...

The History of the Cotton Industry - from Conventional to Organic Cotton

The term ‘cotton’ refers to the white, fluffy natural fiber grown from a cotton plant. For thousands of years, this fiber has been spun into yarn which is subsequently weaved into the soft and dura...

Sustainable Fashion Glossary

    Living a sustainable lifestyle can be hard enough, but the array of buzzwords used in marketing can leave us vulnerable to greenwashing and being misled. That’s why we decided to create our v...

Why We're Anti-Airbrushing and Pro-Ethical Marketing

According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circulation of flawless, ‘bikini ready’ bodies of mode...

How The Fashion Industry Contributes to Water Pollution

Water is a necessity - we rely on it to drink, wash and even for the underwear we wear! In the UK, we are guilty for taking a clean supply of water for granted, whereas 2 billion people around the...

How to Make Your Laundry More Sustainable, with Oxwash

  Do you ever think about how much water goes into washing your clothes? You’re not alone! 48% of people rarely or never think about the water they use whilst doing laundry according to research! ...

Introducing our New Navy Blue Collection

  We’re very excited to announce that we are expanding our range. You can now order your favourite Y.O.U styles in more sizes and in our beautiful new navy blue colour!  Shop Women's         |    ...

Our Circular Fashion Pledge - The Future of Sustainable Fashion

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  What is circularity in fashion? Circular fashion ...

How to Choose The Right Underwear Style For You

    Choosing ladies’ underwear can be tricky – there are over 20 different styles of knickers! At Y.O.U Underwear, we’ve chosen 4 styles which we know to be super comfortable and stylish. You just...

10 Fast Fashion Facts You Need To Know

Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. In the aim of rapidly producing high volumes of cl...

10 things to like about Y.O.U Underwear

  As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and Google. We recently received an amazing testimoni...

Where to Find Sustainable Brands Online

Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...

Our 10 Favourite Ethical Fashion Influencers

Staying sustainable on Instagram can be tricky with constant Ads, the shopping tab and seeing all your favourite influencers promoting fast fashion! We’ve put together a list of 10 Ethical Fashion...

How Does Organic Cotton use Less Water?

The simple answer is yes! World Water Day 2021 is on 22nd March 2021, and to mark this occasion we thought we’d discuss some of the benefits of organic cotton in terms of its water footprint. Non-...