Our Blog: Sustainable Stories

5 Reasons to Try a Thong

Thongs can often divide opinion! Rarely is an underwear style so controversial, with attitudes differing drastically as to their comfort and practicality. If you’re not sure whether this style is ...

6 Ways to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I definitely have, but no more!  Mending saves clothes ...

5 Questions To Help Spot Greenwashing

It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only becoming more of an issue as methods of misleading cu...

How Does Fast Fashion Impact Garment Workers?

In the lead up to International Women’s Day on 8th March 2021, we thought we’d explore the issue of fast fashion through the lens of women garment workers. A number of commentators have argued tha...

What’s the Importance of Fairtrade?

We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...

5 Ways to Make Your Wardrobe Sustainable on a Budget

Sustainable fashion can often seem like a pricey, inconvenient option and the preserve of the select few who can afford to spend hundreds of pounds on a single item. But we’re here today to give y...

Introducing our KikoRomeo Collection

In case you haven’t already spotted it, we’ve recently launched an exciting collaboration with a Kenyan designer. Our new KikoRomeo collection brings exciting African-inspired prints to our men’s ...

Why Should Clothing be Vegan?

Veganuary is all about celebrating different habits of consumption, and challenging ourselves to adopt new attitudes.  Veganism is as relevant for clothes as it is for food! According to WRAP, ap...

Ethical Bralettes Designed by Girls, For Girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hoping to be able to expand the options currently avail...

A Guide to Greenwashing and 7 Ways to Spot It

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coined in the 1980s, and it has since evolved to denote...

12 Sustainable Gift Ideas from our Favourite Ethical Brands

With the holidays fast approaching, we thought we’d put together our top picks for an ethical Christmas. Here is a selection of some great brands that tick the sustainability boxes close to our he...

What’s the Environmental Impact of Fast Fashion?

What is fast fashion? ‘Fast fashion’ is a term that has come to be synonymous with everything that’s currently wrong with the fashion industry. It refers to the system of design and manufacture tha...

5 Reasons To Buy Organic Cotton Underwear

Wondering why you should buy organic cotton underwear? We've come up with 5 reasons!  Organic Cotton is Super Soft and Comfy Underwear is worn right next to the most sensitive parts of our bodies,...

What's the Difference Between a Bralette and a Sports Bra?

What's The Difference Between a Bralette and a Sports Bra? What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank...

Men's Underwear Style Guide

Briefs, boxer briefs, trunks…there are more underwear styles for men today than ever before! At Y.O.U Underwear, we’ve chosen one style that we know to be super-comfortable as well as stylish – tru...

A Guide To Organic Fibres: Cotton, Linen, Hemp and Wool.

You may or may not have heard of ‘Dirty Dozen’ produce – the 12 foods that are the worst offenders when it comes to non-organic growing practices and retain the most chemicals (all the way to your ...

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...

Can Sustainable Fashion be Affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often made by smaller brands who don’t have so many of the ...

Our Top Tips for Shopping Second-Hand

Buying second-hand is fast becoming the norm, as more people try to shop in a way that’s not only more sustainable, but affordable too.   According to ThredUp’s 2020 Resale Report, the second-hand ...

Bra vs Bralette: What is a Bralette and why should you wear one?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding women’s underwear styles only ever seems to increas...