Our Blog: Sustainable Stories

Visible Mending (Sashiko): it’s cool to care.
As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...
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In 2023, we are certainly living in a ‘Barbie World’. The highly anticipated Barbie movie, starring Margot Robbie and Ryan Gosling, is currently dominating the box office, and has driven social me...
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Sustainable Summer Holiday Essentials
Time to dust off your cases and rucksacks, summer holidays are looming! Whether you're a last minute packer or an organised planner, this blog shares some must-have sustainable essentials to pack f...
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Can you change some bad plastic habits in just one month? Plastic Free July is the perfect time to try! Whether it’s ditching pre-packed food or avoiding lining bins with plastic bags, this blog re...
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Four favourite affordable ethical clothing brands
Have you ever trawled the internet for an ethical alternative to a potential fast fashion purchase and been shocked at the price of a sustainable swap? Well, we have! Costs add up when working wit...
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How to Mend and Revive Your Underwear
Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? Well there is a way to reuse and save items from landf...
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Our guide to a tasty Veganuary
Are you vegan curious or have you already converted to a plant-based diet? The start of the year (Veganuary instead of January) - is the perfect time to explore some alternative dietary choices th...
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Underwear, Fast Fashion and our Mental Health
Monday 10th October marks World Mental Health Day - and this blog is all about shining a light on the relationship between fashion and our mental health and what makes us happy. How can shopping fo...
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Today we want to talk about circular fashion, and what we're doing to ensure our underwear don't end up in landfill, and can be turned into something useful! What is Circularity in Fashion? Circul...
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International Day of Indigenous People - Supporting Maasai Girls
Tomorrow, August 9th 2022, is the UN's International Day of Indigenous People. Our Mara collection is inspired by, celebrates and gives back to an Indigenous community in Kenya, called the Maasai. ...
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An Eco-Friendly Guide to Visiting Oxford
Oxford was recently ranked the second most sustainable city in the UK! As it's the place where Y.O.U Underwear was founded, and where we have our Oxford Covered Market Shop, we wanted to share some...
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How to Be Sustainable on a Budget
With the current cost of living crisis, many consumers are faced with tough decisions, and don't have the time or band-with to consider the sustainability of their purchases. However, the climate c...
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At Y.O.U Underwear, we want to make sustainability simple and accessible. Available in-store and online, our marketplace is home to eco-friendly products from brands who, like us, want to make a di...
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10 Sustainable Swaps for Plastic-Free July
Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities. Will you be p...
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8 Tips For an Eco-Friendly Family Summer
Whether you’re an ardent recycler who never forgets their reusable coffee cup and canvas bags or simply a busy parent looking for some quick tips, it can be really easy to get your family to live a...
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6 reasons to support small businesses
As a small social enterprise, we’re forever grateful to our customers for helping us change the world one pair of pants at a time. We also know how important it is to support our fellow small busin...
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Holiday Packing with Y.O.U Underwear
Summer is finally here and many of us are starting to holiday for the first time in two years. If you’re out of practice, don’t worry! We’ve compiled a handy guide so you won’t forget to pack the e...
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How to Have a Plastic-Free Period
This week marks Water Saving Week (23rd to 27th May) and Menstrual Hygiene Day (28th May). With both awareness campaigns just a day apart, we wanted to explore the links between plastic-free period...
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A Guide to Digital Sustainability
What has digital got to do with sustainability? A lot actually! Every email we send, every website we load and every post we like emits a small amount of carbon dioxide. Currently, the internet is ...
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6 Reasons to Choose Fairtrade Cotton
Fairtrade is more than just a symbol; it’s a global movement set up to help improve the lives of farmers and producers in exploited regions. This Fairtrade Fortnight (21st February - 6th March), we...
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