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five women wearing brightly coloured patterned matching underwear pose in an outdoor setting. behind is a photo of a brightly coloured leopard print bus with parasols outside.

Self Love Unleashed: Meet the Speakers Kickstarting an Empowerment Revolution!

five women wearing brightly coloured patterned matching underwear pose in an outdoor setting. behind is a photo of a brightly coloured leopard print bus with parasols outside.
Business For Good

Self Love Unleashed: Meet the Speakers Kickstarting an Empowerment Revolution!

We learned so much from each and every person who hosted a talk or ran a workshop at these events and who inspired us, and so many others, to reconnect with our self worth and take up space!

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A Magical Weekend at Camp VC: Come Behind the Scenes with Self Love Revolution
Business For Good

A Magical Weekend at Camp VC: Come Behind the Scenes with Self Love Revolution

From motorbikes to kayaking, to archery at Camp VC, the Self Love tour continues with underwear photoshoots.

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Graphic collage showing a range of plastic free and up cycled plastic product photos inside circle frames with a green outline. "Plastic Free July" is written in white text with green background over the top.
Business For Good

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

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photo of three women posing outside a brightly decorated bus surrounded by chairs, plants, and parasols.
Business For Good

A Summer of Love: The Self Love Revolution Tour is Here!

Summer is here and we’ve got big plans! As you might have seen from our recent adventures at The Big Retreat in Pembrokeshire, Y.O.U Underwear are on tour this summer to help spread self love up an...

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Photo of a man's hands as he works at a sewing table with a piece of red fire hose.
Business For Good

From Fire Hose to Fashion: The Story Behind Elvis & Kresse's Upcycling Mission

Kresse and her partner Elvis were inspired to set up their eponymous brand after a chance encounter in 2005 with the London Fire Brigade.

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Three photos next to each other of women wearing Y.O.U Underwear on different photoshoots. In the background is a photo of a beach with the sea in the frame.
Ethical Fashion

Every Body is a Summer Body: A Guide to Confidence and Self-Love

While we rush to embrace the sunshine, many of us can feel daunted by the shift to lighter, shorter clothing and a pressure to be looking “beach body ready”.

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Mend It May: Breathing New Life into your Clothes
Ethical Fashion

Mend It May: Breathing New Life into your Clothes

During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.   

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Photo of the exterior of the Y.O.U Oxford shop with brightly lit windows full of colourful product displays.
Business For Good

Visiting More of Oxford's Best B Corp Businesses (Pt.2)

Follow along to discover Oxford's top B Corp businesses!

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Photo collage of different B Corp shops in Oxford with an overlaid photo of the team outside the Y.O.U Oxford shop.
Business For Good

Visiting Oxford's Best B Corp Businesses

Follow along with us to visit our favourite B Corp shops in Oxford...

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Two photos of glass bottles for cleaning products with MadeKind logo on white labels
Business For Good

Are your Cleaning Products Impacting your Hormones?

On top of the environmental consequences, many of the chemicals found in regular cleaning products can also have negative effects on our health.

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A photo of the Oxford Bridge of Sighs with blue sky in the background laid against a larger photo of trees against a blue sky
Business For Good

5 Top Places to Visit in Oxford

The City of Oxford is the perfect location for a day out or weekend away. Combining awe-inspiring historic landmarks with quaint cobbled streets and beautiful gardens, there is no shortage of thing...

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Photo of three women posing during a photoshoot while wearing Y.O.U underwear next to a photo of a woman being photographed on set.
Business For Good

Amazing Women 2025: Meet our model Kate

With all of our photoshoots, we aim to create an atmosphere where everybody feels comfortable and models are able to enjoy themselves and the process. We caught up with one of our previous models t...

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Colourful photo of a group of brightly dressed women posing together with their arms in the air against a photo of the inside of a venue.
Business For Good

What a Weekend! Women Unleashed with Y.O.U Underwear

For International Women's Day this year, the Y.O.U Team was involved in an action-packed 2-day event hosted at the Bullring in Birmingham.

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Photo of a woman wearing a bright pink jacket and holding a pink megaphone in front of a green background. The photo is laid over a pink leopard print graphic background.
Ethical Fashion

Amazing Women 2025: Lou Featherstone - Self Love Coach

We’ve been building up to it for quite a while now but International Women’s Day is nearly here! This Saturday 8th March is the big day and, as you may have seen, we are teaming up with the inspira...

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Two photos of women modelling Y.O.U underwear with six background photos of women wearing the black, almond, and white full brief pants.
Ethical Fashion

Bridget's Back: An Ode to Big Knickers.

Everyone’s favourite chaotic, relatable, warm-hearted heroine is back!  The iconic Bridget Jones has returned to our screens and has already smashed UK box office records with the best-performing o...

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Photo of a woman with long dark hair standing with a group of children who are all smiling towards the camera and holding up package of underwear from donations. The white and yellow Smalls For All logo is laid over the top of the photo./
Business For Good

Amazing Women 2025: Meeting Maria from Smalls For All

Here at team Y.O.U we've really been looking forward to International Women's Day 2025. We wanted to take this opportunity to catch up with some of the women we really admire and find out more abou...

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Photo collage on a hot pink background with black and white Y.O.U Underwear logo in the middle.
Business For Good

The Eco-Friendly Brands we're loving this Valentine's Day

It's nearly Valentine's Day! We know that Valentine's Day can feel like another holiday designed to get you to buy unnecessary items and feel inadequate if you haven't spent enough.  But for every ...

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Flat lay photo of an array of natural cleaning items: a coconut scrubbing pad, wooden brush, net soap bag, loofah, lemon slice, and bowl of baking soda.
Business For Good

Sustainable Spring Cleaning

January is often the season for a bit of a refresh after the Christmas period of eating and entertaining. This might mean some clearing and sorting out and a good deep clean of the house. So if thi...

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four women standing with their arms around each other and smiling towards the camera. Three of the women are wearing Y.O.U organic cotton bras and one woman wears a blue t shirt.
Business For Good

Y.O.U in 2024 - What a Year!

2024 is coming to an end! We can't believe how quickly this year has gone by and it's been another fantastic one in the world of Y.O.U. Whilst the past year globally has been a turbulent, and at ti...

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How Important are Small Businesses for the UK Economy?
Business For Good

How Important are Small Businesses for the UK Economy?

This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...

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