Our Blog: Sustainable Stories

Meeting the Schoolchildren Running the Show at Eco Kiddies

Since we first started stocking Eco Kiddies socks in our Oxford shop, their colourful styles have become a hit with customers. The organic cotton kids’ socks feature fun animal designs and are made...

Y.O.U Loves: Our Top Sustainable Picks This Month

Whether you’re shopping for Valentine’s Day gifts, looking out for an eco-friendly wardrobe update, or searching for independent brands, we’re here to help with the pieces we're loving this month. ...

Is Water Free Skincare the Key to Long Lasting Hydration? Neve's Bees' Natural Formulas

One of our all time favourites is Neve’s Bees, the skincare brand making a range of natural products from their base in the Oxfordshire countryside.

6 Easy & Sustainable Swaps to Make at Home in 2026

The best way you can reduce your impact is to start small and integrate little changes into your daily routine. Just making a few simple swaps could seriously reduce your household waste over the c...

7 Eco Friendly Gift Ideas for Last Minute Presents

Christmas is almost here, we’re wrapping gifts, decorating the tree, and breaking open the mince pies. If you’ve not yet managed to cross many people off your Christmas shopping list then don’t pan...

Shop Small This Christmas: Our Covered Market Gift Guide

Christmas is on its way and what better place to do your Christmas shopping than Oxford's Covered Market! Bustling with people looking for unique, independent shops to pick up thoughtful gifts, sto...

Oxford Christmas Markets: Where to Find Y.O.U Underwear This Festive Season

It may be only the beginning of November but Christmas preparations are well underway for some people. We've noticed customers in our Oxford Covered Market shop beginning to think about gift giving...

The Ultimate Eco Friendly Gift Guide: Beautiful Gifts From Sustainable and Ethical Brands

We’re here to help you have a green Christmas this year with this gorgeous selection of eco-friendly Christmas presents from stocking stuffers to family gift ideas. We’ve curated sustainable gifts ...

Female-Founded Brands Unite with Prevent Breast Cancer for Awareness Month

UK, October 2025 – This Breast Cancer Awareness Month, female-founded brands across the UK are coming together with one shared mission: to raise awareness and funds for a future free from breast ca...

Why Ethical Choices Taste Better: The Sweet Impact of Fairtrade Chocolate

Founded in 1998 by the cocoa farmers of Kuapa Kokoo in Ghana, Divine Chocolate remains co-owned by those very farmers today. And just like Y.O.U’s Fairtrade cotton, every ingredient in Divine’s cho...

The Faces Behind Your Y.O.U Underwear: Stories from Tiruppur

We spoke to Fairtrade cotton manufacturers in Tiruppur, India to find out how ethical working standards have impacted their lives while making your underwear!

Self Love Unleashed: Meet the Speakers Kickstarting an Empowerment Revolution!

We learned so much from each and every person who hosted a talk or ran a workshop at these events and who inspired us, and so many others, to reconnect with our self worth and take up space!

A Magical Weekend at Camp VC: Come Behind the Scenes with Self Love Revolution

From motorbikes to kayaking, to archery at Camp VC, the Self Love tour continues with underwear photoshoots.

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

A Summer of Love: The Self Love Revolution Tour is Here!

Summer is here and we’ve got big plans! As you might have seen from our recent adventures at The Big Retreat in Pembrokeshire, Y.O.U Underwear are on tour this summer to help spread self love up an...

From Fire Hose to Fashion: The Story Behind Elvis & Kresse's Upcycling Mission

Kresse and her partner Elvis were inspired to set up their eponymous brand after a chance encounter in 2005 with the London Fire Brigade.

Every Body is a Summer Body: A Guide to Confidence and Self-Love

While we rush to embrace the sunshine, many of us can feel daunted by the shift to lighter, shorter clothing and a pressure to be looking “beach body ready”.

Mend It May: Breathing New Life into your Clothes

During Rosie Leech's Visible Mending Workshop in the Y.O.U Oxford shop, we discovered the art of taking the time to give perfectly good clothing a second chance.   

Visiting More of Oxford's Best B Corp Businesses (Pt.2)

Follow along to discover Oxford's top B Corp businesses!

Visiting Oxford's Best B Corp Businesses

Follow along with us to visit our favourite B Corp shops in Oxford...