Our Blog: Sustainable Stories

How to Start a Sustainable and Ethical Capsule Wardrobe

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of our favourite fair trade, ...

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...

Making Recycled Plastic Earrings From Our Packaging

We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...

How We're Working to Fight Period Poverty in Uganda

The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...

A Guide to Checking Yourself - Breast Cancer Awareness

We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...

An Eco-Friendly Father's Day Gift Guide

Father's Day is coming up soon, and we've put together some of our favourite ethical products which would make the perfect eco-friendly father's day gifts! Supporting small and sustainable business...

Our Tree Planting Initiatives as a Sustainable Business

  Trees play an essential role in counterbalancing carbon emissions. Given that the Fashion industry is responsible for 10% of annual carbon emissions (The World Bank), it’s never been more import...

How to Make Your Laundry More Sustainable, with Oxwash

  Do you ever think about how much water goes into washing your clothes? You’re not alone! 48% of people rarely or never think about the water they use whilst doing laundry according to research! ...

5 Ways to Preserve the Oceans, with Kanula

  We’ve teamed up with sustainable and ethical clothing brand, Kanula, to share five top tips on how YOU can help us in protecting and preserving the ocean and environment.  First thing’s first, c...

Where to Find Sustainable Brands Online

Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...

Our 10 Favourite Ethical Fashion Influencers

Staying sustainable on Instagram can be tricky with constant Ads, the shopping tab and seeing all your favourite influencers promoting fast fashion! We’ve put together a list of 10 Ethical Fashion...

Ethical Valentine’s Day Gift Ideas

Whether you love it or dread it, Valentine’s Day is almost upon us! If you’re looking for a unique gift for a loved one, then check out the following inspiration from some ethical brands that we k...

How to manage Sensitive Skin with Emma Heathcote-James, founder of Little Soap Company

This time of year can play havoc with your skin. As we move from rooms heated artificially to the good old British wind and rain outside, the changes in temperature and air quality can result in d...

12 Sustainable Gift Ideas from our Favourite Ethical Brands

With the holidays fast approaching, we thought we’d put together our top picks for an ethical Christmas. Here is a selection of some great brands that tick the sustainability boxes close to our he...

How to Prevent and Manage Period Leaks, With Natracare

We each experience our periods differently – they’re unique to our bodies and hormones. But there are a few feelings and shared experiences most people with periods will be all too familiar with, a...