Our Blog: Sustainable Stories

Have an Ethical Christmas - Support a Small Business

Christmas is fast approaching, and it’s the perfect time to highlight Small Business Saturday to help kick start or top up your gift shopping this Saturday 3rd December! Small Business Saturday UK ...

Turning Black Friday GREEN!

It's that mayhem time of year again! Today is known as "Black Friday" - the start of the Christmas shopping season when retailers slash their prices with sky high discounts to woo us and make us fo...

Ask Me Anything!

We're committed to growing our Positive Pants Club and a great way to do this is with transparency and trust - so we invited our customers to quiz our Founder & CEO Sarah with your burning ques...

Our Light Pink Mission

A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why breast cancer awareness is so important, the work we do...

International Day of Indigenous People - Supporting Maasai Girls

Tomorrow, August 9th 2022, is the UN's International Day of Indigenous People. Our Mara collection is inspired by, celebrates and gives back to an Indigenous community in Kenya, called the Maasai. ...

Introducing Leiho: Reducing Homelessness in the UK

Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place that we have curated our favou...

An Eco-Friendly Guide to Visiting Oxford

Oxford was recently ranked the second most sustainable city in the UK! As it's the place where Y.O.U Underwear was founded, and where we have our Oxford Covered Market Shop, we wanted to share some...

Introducing Tabitha Eve...

At Y.O.U Underwear, we want to make sustainability simple and accessible. Available in-store and online, our marketplace is home to eco-friendly products from brands who, like us, want to make a di...

Positive Pants: we’ve donated over 23,000 pairs of underwear!

At the beginning of Y.O.U Underwear's Journey, we set ourselves the ambitious goal of donating 23,000 pairs of underwear by 2023. We’re so proud to say that, 6 months ahead of schedule, we have exc...

8 Tips For an Eco-Friendly Family Summer

Whether you’re an ardent recycler who never forgets their reusable coffee cup and canvas bags or simply a busy parent looking for some quick tips, it can be really easy to get your family to live a...

10 UK B Corps We Love

B Corp Month might be coming to an end, but that won't stop us shouting about the amazing brands in this space! This March and beyond, we want to share the love with our fellow B Corps who are maki...

Sustainable Mother's Day Gift Guide

Mother’s Day is just around the corner, taking place on 27th March. If you’re stuck for ideas, we’ve curated a sustainable gift guide, so you can find the perfect present that shows your love for y...

5 Sustainable Valentine's Gift Ideas

If you want to show your loved ones some love this Valentine's Day, why not do it sustainably? We've curated a selection of ethical and eco-friendly Valentine's gifts for all recipients and picked...

How to Start a Sustainable and Ethical Capsule Wardrobe

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of our favourite fair trade, ...

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...

Making Recycled Plastic Earrings From Our Packaging

We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...

How We're Working to Fight Period Poverty in Uganda

The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...

A Guide to Checking Yourself - Breast Cancer Awareness

We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...

An Eco-Friendly Father's Day Gift Guide

Father's Day is coming up soon, and we've put together some of our favourite ethical products which would make the perfect eco-friendly father's day gifts! Supporting small and sustainable business...