Our Blog: Sustainable Stories

What is a B Corp? Your Questions Answered

With the B Corp movement continuing to grow here in the UK as well as around the world, we are noticing more people becoming aware of the certification and what it means for business. So we thought...

Meeting the Schoolchildren Running the Show at Eco Kiddies

Since we first started stocking Eco Kiddies socks in our Oxford shop, their colourful styles have become a hit with customers. The organic cotton kids’ socks feature fun animal designs and are made...

Y.O.U Loves: Our Top Sustainable Picks This Month

Whether you’re shopping for Valentine’s Day gifts, looking out for an eco-friendly wardrobe update, or searching for independent brands, we’re here to help with the pieces we're loving this month. ...

Is Water Free Skincare the Key to Long Lasting Hydration? Neve's Bees' Natural Formulas

One of our all time favourites is Neve’s Bees, the skincare brand making a range of natural products from their base in the Oxfordshire countryside.

A Pantastic Year! Y.O.U Underwear in 2025

While the time may have flown by, at Y.O.U HQ we’ve certainly packed it full of exciting projects and trips around the country. After a busy festive period, we’ve taken some time to slow down and l...

A Better Friday: How Your Choices Have an Impact This Black Friday

Black Friday is looming and people in the UK are set to spend a whopping £3.9 billion hoovering up deals and discounted goods.  Why is it called Black Friday? The term was originally coined by 1...

Breast Cancer Awareness: Early Detection Signs Everyone Should Know

Check your breasts this October and beyond! a guide to how to check your breasts and what to look out for.

Female-Founded Brands Unite with Prevent Breast Cancer for Awareness Month

UK, October 2025 – This Breast Cancer Awareness Month, female-founded brands across the UK are coming together with one shared mission: to raise awareness and funds for a future free from breast ca...

Amazing Women 2025: Meeting Maria from Smalls For All

Here at team Y.O.U we've really been looking forward to International Women's Day 2025. We wanted to take this opportunity to catch up with some of the women we really admire and find out more abou...

Spend a Week at Y.O.U Underwear

This week we’re giving you all a peek behind the scenes with a week in the life of our business. Every week at Y.O.U Underwear is different and every week is always busy! From stocktake to new prod...

Y.O.U in 2024 - What a Year!

2024 is coming to an end! We can't believe how quickly this year has gone by and it's been another fantastic one in the world of Y.O.U. Whilst the past year globally has been a turbulent, and at ti...

How Important are Small Businesses for the UK Economy?

This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...

The Amazing Work of Future Dreams! Revolutionising Breast Cancer Support

October is Breast Cancer Awareness Month, a time to raise awareness of how breast cancer can affect people, the services available for those diagnosed, the impact of research surrounding the diseas...

New target - 100,000 pairs of underwear donated!

When I started Y.O.U Underwear, I set myself the ambitious goal of donating 23,000 pairs of underwear by 2023. Admittedly this was mostly because it was a nice round number and although I’d done so...

Thats a wrap! A massive festive 'Thank you' from us at Y.O.U

This is officially our last blog post of 2023 - what a year it has been! As we approach the finish line, we once again find ourselves filled with gratitude and joy for the unwavering support you ha...

Our last minute sustainable gift guide 2023

As much as we would all love to have sorted our Christmas presents before now, we recognise that life often gets in the way. So here is our gift guide for your loved ones which wont cost the earth,...

Why its important to buy from Female Founded Businesses this Christmas

As the festive season is now well and truly underway and the spirit of giving takes centre stage, we've been reflecting on why it's so important to buy from female founded, owned and majority busin...

Why men love receiving gifts: Our sustainable gift guide for men!

Following on from our Movember blog last week, we are continuing the important theme of raising awareness for men's mental health. Society has traditionally placed expectations on men to be stoic, ...

Behind the scenes at our Movember photo shoot

Have you noticed that there are some gorgeous new faces on our website? Last weekend Katie met some amazing Oxford University students for a photoshoot with a difference! Led by Ollie, the Universi...

Why being kind makes you happy: Lessons From Denmark

World Kindness Day: November 13th is World Kindness Day - a movement that aims to inspire individuals and communities to create a more compassionate and caring world by fostering a culture of kindn...