Our Blog: Sustainable Stories

6 Things to Do on a Rainy Day in Oxford

Spring may be knocking on the door, but in the UK, rain can strike at any time! So that no visitors get caught out by a spring shower, here are our top things to do in Oxford on a rainy day.

Meeting the Schoolchildren Running the Show at Eco Kiddies

Since we first started stocking Eco Kiddies socks in our Oxford shop, their colourful styles have become a hit with customers. The organic cotton kids’ socks feature fun animal designs and are made...

The Story Behind Y.O.U Oxford: Building a Sustainable Shop

Have you ever wondered what it takes to bring a business from online into “real life”?  When we first had the opportunity to bring our organic cotton underwear to an in-person shopping experience w...

Y.O.U Loves: Our Top Sustainable Picks This Month

Whether you’re shopping for Valentine’s Day gifts, looking out for an eco-friendly wardrobe update, or searching for independent brands, we’re here to help with the pieces we're loving this month. ...

Is Water Free Skincare the Key to Long Lasting Hydration? Neve's Bees' Natural Formulas

One of our all time favourites is Neve’s Bees, the skincare brand making a range of natural products from their base in the Oxfordshire countryside.

Why is it So Hard to Find Plus Size Underwear?

When choosing plus size underwear there are a few things to consider. Firstly, the fit needs to be comfortable for wearing all day from a busy day at work to lounging on the sofa. This means it nee...

A Pantastic Year! Y.O.U Underwear in 2025

While the time may have flown by, at Y.O.U HQ we’ve certainly packed it full of exciting projects and trips around the country. After a busy festive period, we’ve taken some time to slow down and l...

7 Eco Friendly Gift Ideas for Last Minute Presents

Christmas is almost here, we’re wrapping gifts, decorating the tree, and breaking open the mince pies. If you’ve not yet managed to cross many people off your Christmas shopping list then don’t pan...

A Better Friday: How Your Choices Have an Impact This Black Friday

Black Friday is looming and people in the UK are set to spend a whopping £3.9 billion hoovering up deals and discounted goods.  Why is it called Black Friday? The term was originally coined by 1...

Shop Small This Christmas: Our Covered Market Gift Guide

Christmas is on its way and what better place to do your Christmas shopping than Oxford's Covered Market! Bustling with people looking for unique, independent shops to pick up thoughtful gifts, sto...

Oxford Christmas Markets: Where to Find Y.O.U Underwear This Festive Season

It may be only the beginning of November but Christmas preparations are well underway for some people. We've noticed customers in our Oxford Covered Market shop beginning to think about gift giving...

The Ultimate Eco Friendly Gift Guide: Beautiful Gifts From Sustainable and Ethical Brands

We’re here to help you have a green Christmas this year with this gorgeous selection of eco-friendly Christmas presents from stocking stuffers to family gift ideas. We’ve curated sustainable gifts ...

Is your bra harming your health? Common fit issues and the big underwire debate

You could be wearing the wrong bra size and may not know that this can lead to health issues such as breast pain, skin irritation, and more.

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

Visiting More of Oxford's Best B Corp Businesses (Pt.2)

Follow along to discover Oxford's top B Corp businesses!

Visiting Oxford's Best B Corp Businesses

Follow along with us to visit our favourite B Corp shops in Oxford...

5 Top Places to Visit in Oxford

The City of Oxford is the perfect location for a day out or weekend away. Combining awe-inspiring historic landmarks with quaint cobbled streets and beautiful gardens, there is no shortage of thing...

Spend a Week at Y.O.U Underwear

This week we’re giving you all a peek behind the scenes with a week in the life of our business. Every week at Y.O.U Underwear is different and every week is always busy! From stocktake to new prod...

Y.O.U in 2024 - What a Year!

2024 is coming to an end! We can't believe how quickly this year has gone by and it's been another fantastic one in the world of Y.O.U. Whilst the past year globally has been a turbulent, and at ti...

Sustainable Shopping in Oxford - It’s Our Shop Birthday!

We can’t quite believe it’s been 3 years since we first opened our shop! That time has flown by, so we wanted to take a look back at our journey from sustainable underwear pop-up to Covered Market ...