Our Blog: Sustainable Stories

How can I get involved in Organic September? Plus an exciting giveaway...
Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and farmers who bring them to us in the UK. Organic September is organised by...
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Visible Mending (Sashiko): it’s cool to care.
As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...
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In 2023, we are certainly living in a ‘Barbie World’. The highly anticipated Barbie movie, starring Margot Robbie and Ryan Gosling, is currently dominating the box office, and has driven social me...
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Sustainable Summer Holiday Essentials
Time to dust off your cases and rucksacks, summer holidays are looming! Whether you're a last minute packer or an organised planner, this blog shares some must-have sustainable essentials to pack f...
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Shapewear and the Pursuit of Body Perfection
Recently, we have been noticing the prominence of viral shapewear hitting our screens. It seems like every other post on social media is an advert for shapewear in some way or another - our feeds h...
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Do it for Dad - The best organic cotton underwear for men
Dad appreciation blog! It’s Father’s Day on Sunday 18th June, and if this is an occasion you celebrate, we’ve got you both covered with our timeless, always needed, gifts of trunks for Dad. No worr...
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Heads up – this Friday 17th February is #randomactsofkindnessday, a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways to be kind, su...
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Here at Y.O.U underwear, we believe Self-Love is truly the best relationship goal to have. If you can prioritise spending some quality time on yourself, you will build inner strength, self-compassi...
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Cervical Cancer Prevention Week
It’s Cervical Cancer Prevention Week from 23rd to 29th January 2023 - an annual awareness campaign to remind us why smear tests are so vital and to urge people to attend them. They’re by no means f...
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Our guide to a tasty Veganuary
Are you vegan curious or have you already converted to a plant-based diet? The start of the year (Veganuary instead of January) - is the perfect time to explore some alternative dietary choices th...
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Why Hygiene Week and Period Poverty Matters
Struggling to pay for pads, tampons or other period products each month is shockingly a stark reality for many. And so National Hygiene Week (October 3-9th) was a big red flag reminder for Y.O.U to...
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Underwear, Fast Fashion and our Mental Health
Monday 10th October marks World Mental Health Day - and this blog is all about shining a light on the relationship between fashion and our mental health and what makes us happy. How can shopping fo...
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A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why breast cancer awareness is so important, the work we do...
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How to Have a Plastic-Free Period
This week marks Water Saving Week (23rd to 27th May) and Menstrual Hygiene Day (28th May). With both awareness campaigns just a day apart, we wanted to explore the links between plastic-free period...
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Everything you need to know about smear tests
It’s Women’s Check Up Day, an annual reminder to schedule routine check-ups. For those of us who put off appointments because of the pandemic, it’s time to get tested! Regular screening can help di...
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Bras vs Bralettes: Which is Healthier?
Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeling secure and supported doesn't have to be accompa...
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Period Poverty: What Y.O.U can do.
What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety concerns and stigma...
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A Guide to Sustainable Hair Removal
Whether it's shaving, waxing, plucking or epilating, the hair removal industry thrives on women and girls’ body hair insecurities, so much so that by 2025, the industry is projected to be worth...
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A Guide to Checking Yourself - Breast Cancer Awareness
We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...
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How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.
Yes, you can wear your Y.O.U knickers every day of the month! As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...
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