Our Blog: Sustainable Stories

Dry January - our favourite planet-friendly no / low alcohol drinks

Now that we are halfway through what may be a very dry (or perhaps just a little damp) January for some, we thought it would be a good time to share with you some of our favourite low and zero alco...

New year, new underwear

As the calendar turns to another year, many of us find ourselves making resolutions, setting goals, and embracing the idea of "new year, new you". The process of reflection and introspection can be...

Why men love receiving gifts: Our sustainable gift guide for men!

Following on from our Movember blog last week, we are continuing the important theme of raising awareness for men's mental health. Society has traditionally placed expectations on men to be stoic, ...

Behind the scenes at our Movember photo shoot

Have you noticed that there are some gorgeous new faces on our website? Last weekend Katie met some amazing Oxford University students for a photoshoot with a difference! Led by Ollie, the Universi...

Why being kind makes you happy: Lessons From Denmark

World Kindness Day: November 13th is World Kindness Day - a movement that aims to inspire individuals and communities to create a more compassionate and caring world by fostering a culture of kindn...

Demystifying the Menopause with Emma Thomas: A Hormone to Harmony Journey

Last Thursday we had the privilege of welcoming menopause expert Emma Thomas to our Covered Market shop for a session on Demystifying the Menopause. Emma is the Founder of Managing the Menopause as...

Are Menstrual Cups the Answer to Period Poverty?

Firstly, what is period poverty? Period poverty refers to the lack of access not just to period products themselves, but also associated information and resources such as adequate education around ...

How can I get involved in Organic September? Plus an exciting giveaway...

Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and farmers who bring them to us in the UK. Organic September is organised by...

Visible Mending (Sashiko): it’s cool to care.

As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...

Sustainable Barbie Fashion

 In 2023, we are certainly living in a ‘Barbie World’. The highly anticipated Barbie movie, starring Margot Robbie and Ryan Gosling, is currently dominating the box office, and has driven social me...

Sustainable Summer Holiday Essentials

Time to dust off your cases and rucksacks, summer holidays are looming! Whether you're a last minute packer or an organised planner, this blog shares some must-have sustainable essentials to pack f...

Shapewear and the Pursuit of Body Perfection

Recently, we have been noticing the prominence of viral shapewear hitting our screens. It seems like every other post on social media is an advert for shapewear in some way or another - our feeds h...

Do it for Dad - The best organic cotton underwear for men

Dad appreciation blog! It’s Father’s Day on Sunday 18th June, and if this is an occasion you celebrate, we’ve got you both covered with our timeless, always needed, gifts of trunks for Dad. No worr...

How Y.O.U is a Kindness Brand

Heads up – this Friday 17th February is #randomactsofkindnessday,  a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways to be kind, su...

How to practice Self-Love

Here at Y.O.U underwear, we believe Self-Love is truly the best relationship goal to have. If you can prioritise spending some quality time on yourself, you will build inner strength, self-compassi...

Cervical Cancer Prevention Week

It’s Cervical Cancer Prevention Week from 23rd to 29th January 2023 - an annual awareness campaign to remind us why smear tests are so vital and to urge people to attend them. They’re by no means f...

Our guide to a tasty Veganuary

Are you vegan curious or have you already converted to a plant-based diet? The start of the year (Veganuary instead of January) - is the perfect time to explore some alternative dietary choices th...

Why Hygiene Week and Period Poverty Matters

Struggling to pay for pads, tampons or other period products each month is shockingly a stark reality for many. And so National Hygiene Week (October 3-9th) was a big red flag reminder for Y.O.U to...

Underwear, Fast Fashion and our Mental Health

Monday 10th October marks World Mental Health Day - and this blog is all about shining a light on the relationship between fashion and our mental health and what makes us happy. How can shopping fo...

Our Light Pink Mission

A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why breast cancer awareness is so important, the work we do...