Our Blog: Sustainable Stories

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...

Bra vs Bralette: What is a Bralette and why should you wear one?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding women’s underwear styles only ever seems to increas...

What are the Health Benefits of Organic Cotton?

Did you know that organic cotton is far better for people and the environment than its conventional, non-organic, counterpart? In addition to using fewer resources and causing less pollution, garme...

Ethical Marketing: What is it and What are We Doing?

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, airbrushed, images of men’s and women’s bodies promot...

Comfortable underwear: an essential part of your loungewear collection

Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a beard or shaving your head).  If you’re enjoying not h...

Our Top Tips for WFH Productivity

We’ve put together a short selection of ideas on how you can look good, do good and feel good from the comfort (or confines) of your own home.  Look Good  ✏️ Get out of those joggers, put on ...

Love your Body this Valentine's Day

The most important long-term relationship you'll ever have is with your own body.  You're probably aware that it's Valentine's Day, but did you know this week has also featured 'Working Naked Day'...

Comfy Boobs Matter: Why Bralettes are the Future

Apparently the ping of a bra strap is a sound many women relish at the end of the day. I know we often prioritise aesthetics over comfort in our fashion choices (!), but when we did our style resea...