Our Blog: Sustainable Stories

6 Ways To Have a More Sustainable and Plastic-Free Period
Disposable menstrual products create lots of waste and can also be damaging to the environment. According to the Evening Standard, women in the UK use an average of 11,000 disposable menstrual pr...
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Why We're Anti-Airbrushing and Pro-Ethical Marketing
According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circulation of flawless, ‘bikini ready’ bodies of mode...
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6 Tips for Wild Swimming This Summer
I’ve been wild swimming - or just swimming as we’ve always called it - since i was a child. Jumping into water at any opportunity and spending hours in the sea, rivers or lakes whenever I could!...
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How to manage Sensitive Skin with Emma Heathcote-James, founder of Little Soap Company
This time of year can play havoc with your skin. As we move from rooms heated artificially to the good old British wind and rain outside, the changes in temperature and air quality can result in d...
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Ethical Bralettes Designed by Girls, For Girls!
We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hoping to be able to expand the options currently avail...
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The Benefits of Reusable Masks
We’ve just launched a range of beautifully patterned reusable face masks on our website. So we thought it was about time to explore the subject of masks - and PPE - in a bit more detail! As we app...
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5 Reasons To Buy Organic Cotton Underwear
Wondering why you should buy organic cotton underwear? We've come up with 5 reasons! Organic Cotton is Super Soft and Comfy Underwear is worn right next to the most sensitive parts of our bodies,...
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What's the Difference Between a Bralette and a Sports Bra?
What's The Difference Between a Bralette and a Sports Bra? What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank...
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How sustainable is organic cotton?
Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...
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Bra vs Bralette: What is a Bralette and why should you wear one?
The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding women’s underwear styles only ever seems to increas...
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What are the Health Benefits of Organic Cotton?
Did you know that organic cotton is far better for people and the environment than its conventional, non-organic, counterpart? In addition to using fewer resources and causing less pollution, garme...
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Ethical Marketing: What is it and What are We Doing?
What’s the link between body image and marketing? In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, airbrushed, images of men’s and women’s bodies promot...
Read moreComfortable underwear: an essential part of your loungewear collection
Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a beard or shaving your head). If you’re enjoying not h...
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Our Top Tips for WFH Productivity
We’ve put together a short selection of ideas on how you can look good, do good and feel good from the comfort (or confines) of your own home. Look Good ✏️ Get out of those joggers, put on ...
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Love your Body this Valentine's Day
The most important long-term relationship you'll ever have is with your own body. You're probably aware that it's Valentine's Day, but did you know this week has also featured 'Working Naked Day'...
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Comfy Boobs Matter: Why Bralettes are the Future
Apparently the ping of a bra strap is a sound many women relish at the end of the day. I know we often prioritise aesthetics over comfort in our fashion choices (!), but when we did our style resea...
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