Our Blog: Sustainable Stories

Our Top Tips for WFH Productivity

We’ve put together a short selection of ideas on how you can look good, do good and feel good from the comfort (or confines) of your own home.  Look Good  ✏️ Get out of those joggers, put on ...

Coronavirus and Y.O.U Underwear - we need your support!

The coronavirus is causing disruption to many industries across the world and the UK, and although we’re still open for business, e-commerce sites are by no means immune to the isolation measures c...

From Bras to a Bravalanche: Our Weekend with Smalls for All

Y.O.U Underwear has been on a small adventure. Last weekend we spent 3 days volunteering with the charity Smalls for All. We've never seen so much underwear in one place! It was great to see first-...

What does Fairtrade *actually* Mean?

Fairtrade Fortnight, held from 24th February – 8th March, was a great opportunity for consumers, businesses and advocates to get together to campaign on some key issues on the Fairtrade agenda, suc...

Y.O.U - Officially A Game Changer!

We’ve been outside the office! And out of our Oxford-based comfort zone... At the end of February, we were honoured to be named as one of ConnectTVT’s 50 Game Changers for 2020, an award that is no...

Sustainable Fashion – Oxymoron or Inevitability?

“In two to three years if a brand is not sustainable, it will be out of business” – the words of Tommy Hilfiger in a recent interview. In the wake of London Fashion Week, we thought we’d pause to c...

Love your Body this Valentine's Day

The most important long-term relationship you'll ever have is with your own body.  You're probably aware that it's Valentine's Day, but did you know this week has also featured 'Working Naked Day'...

A Deep-Dive Into The Fashion Industry: Cotton's Human Cost

If we could change one thing, it would be improving how cotton is grown and farmed. Although you might not think it, conventional cotton is one of the world’s most polluting – and thirstiest! – cro...

The New Nude

We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which is our first step towards broadening our nude ran...

Markets and Other Maelstroms

Here at Y.O.U we’re grappling with thousands of pairs of new pants. Much to our delight a new order (our biggest yet!) arrived from India.  Excitement quickly turned to consternation as we were fac...

Startup Stories - a Day of Storytelling and Innovation

Last month Y.O.U Underwear attended the Reading Festival of Digital Disruption, a platform designed to celebrate innovation in the Thames Valley. Pants weren’t the only order of the day. We were lu...

What is a Social Enterprise?

  What Is a Social Enterprise? According to Social Enterprise UK: "Social enterprises are businesses that are changing the world for the better. Like traditional businesses they aim to make a profi...

All of our Underwear is Vegan and Cruelty-Free!

Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being made from 100% Fairtrade and GOTS certified organi...

Comfy Boobs Matter: Why Bralettes are the Future

Apparently the ping of a bra strap is a sound many women relish at the end of the day. I know we often prioritise aesthetics over comfort in our fashion choices (!), but when we did our style resea...