We Opened a Shop in Oxford! It's Filled with Positive Pants and Sustainable Gifts.


What sustainability policies do you have in place?

At Y.O.U Underwear, we try to have a positive impact on the planet and its people. In order to achieve this, we use only 100% GOTS certified organic cotton, which is far less polluting and resource-intensive than non-organic cotton. Garments made out of organic cotton also tend to last longer, because the fibres haven’t been treated with the same harsh chemicals. 
You can read more about our sustainability policies on our sustainability page here
We also operate on a zero-waste policy by packaging our underwear in organic cotton bags. When we do have to use plastic, we always make sure it’s recycled and recyclable. We recently started a zero-waste initiative turning our old packaging into beautiful earrings!

Can I use the underwear as swimwear?

Our organic cotton undies can be worn in the sea, lakes, rivers and any other natural bodies of water. We recommend avoiding chlorinated pools or exposure to chemicals as this may damage the dye and fabric. Make sure to wash well after every use! Our team has used them when swimming outdoors and they are super comfy, retain their shape and don't come off when jumping in! If you're worried about them being see- through, our bralettes are double-lined ensuring ample coverage.

What are the benefits of organic cotton?

It's much better for the environment, and for us! Organic cotton requires no pesticides, herbicides or insecticides are used in the growing of organic cotton, substances that are incredibly damaging for ecosystems. 
Organic cotton is also much better for people. It’s much safer to work around organic cotton; pesticides can be deadly, and workers and farmers have to breathe in their fumes during the harvesting and manufacturing process. You can read more about Organic Cotton and our certifications here

Why do you plant trees with Ecologi?

We want to reduce our carbon footprint and environmental impact as much as possible, and we think that planting trees is a great way to help the earth! For every sign up to our fortnightly email newsletter, we plant a tree with Ecologi. They work with Eden Reforestation to plant trees ethically and sustainably, and have transparent data backing up their claims. Sign up to our newsletter here to plant a tree for free. 

Wholesale Inquiries

If you're interested in stocking Y.O.U underwear, please get in touch by emailing info@youunderwear.com. 

Our Donations + Giving Back

How does your buy-one-give-two system work?

For every pair of Y.O.U Underwear from our core collection you buy, we donate two pairs of underwear to the charity Smalls for All. They work closely with partners at home and abroad to ensure that underwear reaches the right people, in a sustainable and culturally conscious manner. We don’t usually donate our own underwear, instead supporting the local markets. 

Who are Future Dreams, and how do you support them?

Future Dreams is dedicated to raising funds for support, awareness and research for those touched by breast cancer. A cause close to our hearts, we're delighted to be able to support the charity with a £1 donation for every pair of underwear sold from our light pink range

How does your Mara Collection give back?

Our collaboration with KikoRomeo is inspired by traditional beadwork carried out by Maasai women in Kenya.
Every purchase from our Mara Collection will provide a pair of underwear to girls in the Maasai communities of Oloishobor and Olorgesailie, as well as supporting the work of the Ajuma Foundation in Kenya.

How can I support Smalls for All directly?

There are a number of ways you can support Smalls for All: 
  1. Donate at checkout: We collect direct donations at checkout - even £3 will make a massive difference!
  2. Donate gently-worn bras and new pants: send them directly to Smalls for All’s warehouse (Five Sisters Business Park, Westwood, West Calder EH55 8PN). 
  3. Volunteer! Smalls for All have a warehouse full of underwear that needs sorting! If you live near Edinburgh, and have some time on your hands, why not give them a helping hand? 

Can I send used underwear to Smalls for All?

Smalls for All accepts gently-worn bras that are clean, and brand-new underwear with labels attached. They don’t accept used underwear.