Organic Cotton Is Better For You

Organic cotton is softer and more durable. And it's actually better for you!

Pesticide residue has been found in unexpected places all over the world, from food to breast milk to clothes. Underwear touches the most sensitive parts of your body, so we think it's a good idea to treat it with kindness and only wear the softest, healthiest materials closest to your skin.

“Wanted to share that I received my order and I am IN LOVE!! Never have I had such soft and well-fitting underwear...”

Alison, Newcastle Upon Tyne

Organic Cotton Is Better For The Planet

Conventional cotton is one of the world's most polluting crops.

Every piece of Y.O.U underwear is made from Fairtrade and GOTS certified organic cotton that is PETA-Approved vegan.

So when you wear Your Own Underwear, you are making the decision not to hurt the environment.

GOTS certification
Organic Cotton

Organic Cotton Is Better For Others

It’s much safer to work around organic cotton; pesticides can be deadly, and workers and farmers have to breathe in their fumes during the harvesting and manufacturing process.

According to the World Health Organisation, up to 20,000 deaths each year are caused by pesticide poisoning.

Indian farmers commit suicide at a rate equivalent to 1 every 30 minutes because of cycles of debt associated with a reliance on pesticides, and their families are left destitute as a result.

Look good, do good, feel good