Why We Use Organic Cotton
Every piece of Y.O.U underwear is made from Fairtrade and GOTS certified organic cotton that is PETA-Approved vegan. As conventional cotton is one of the most polluting crops, we made a conscious decision to use only fully certified organic cotton. If you're not sure what that means, here's more information about Organic Cotton and our certifications.

The Chetna Project
Chetna Organic works with small and marginal farmers towards improving their livelihood options and making farming a sustainable and profitable occupation.
The farmers included in the project are from the rainfed regions of Maharashtra, Odessa and Andhra Pradesh covering around 35000 acres!
Our manufacturer, RCM, works with Chetna Organic to source a lot of our cotton.
Our Environmental Impact
Read Our Latest Impact ReportBetween January and June 2021, thanks to using organic rather than conventional cotton, we...
Want to learn more about our certifications?
We're proud to have several third-party certifications such as B Corp, Fairtrade and GOTS certified organic cotton which help us show that we're a business for good. You can learn more below.