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About Me And Y.O.U

Hello, I’m Sarah, and I’m trying to change the world one pair of pants at a time!

I never thought I'd end up running an underwear business.

It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear. As a result they were being excluded from school, work and even their communities, especially during their periods.

Now that's just not right. In fact, it made me really angry.

I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-one model. It’s really quite simple!

The Power of Pants

Work and Education

In some communities it is estimated that 1 in 10 girls miss school on their periods due to a lack of underwear sanitary products

Health and Hygiene

Some women and girls have no option but to use dirty rags instead of underwear.

Community Inclusion

Stigma surrounding periods means that women and girls can be subject to social exclusion especially when they don't have access to underwear and sanitary products.

"It's amazing what happens when something touches a nerve"

I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-one model. It’s really quite simple!

Instead of getting my knickers in a twist about this, I started making pants!

So Y.O.U Underwear was born

A business with a purpose beyond profit – to help you make a difference in the world with nothing but Your Own Underwear.

Y.O.U stands for Your Own Underwear, because I believe that everybody should have exactly that.

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