OUR VALUES

Giving Back

Giving Back


By donating underwear on a buy-one-give-two model, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls.



Sustainable & Ethical Manufacturing

Sustainable & Ethical Manufacturing


We use organic cotton, which is much better for people and planet, and follow the principles of slow fashion. We’ve taken every effort to ensure our suppliers are operating to our own high standards.



Reducing Waste

Reducing Waste


Our underwear comes packaged in a beautiful (and re-usable) organic cotton bag, and when we do have to use plastic it’s always recycled and recyclable. We’ll soon be implementing a take-back scheme for your old Y.O.U underwear.



Great Customer Satisfaction & Service

Great Customer Satisfaction & Service


Our underwear is made to the highest standards (including three separate checking phases!) and is also made from luxuriously soft organic cotton. We have a fuss-free exchange and returns policy and aim to reply to all email enquiries within one to two business days. It's Sarah that personally replies to all messages, but she does her best to be speedy!

We also highly value our customers' feedback and aim to incorporate this into our product development. If you have any suggestions on how we can improve our products or service, we'd love to hear from you! Visit our Customer Feedback page to tell us your thoughts.

We recently designed a range of girls' bralettes in collaboration with girls' themselves, after sisters Phoebe and Flora (age 11) got in touch with us. You can read the full story here, and shop the range here.


"The customer service is absolutely excellent - from the thank you cards in the package, to the swift delivery - and the packaging itself is great - they come in an organic cotton bag!"

Heather, Sheffield

Ethical Marketing

Ethical Marketing


We are committed to showing an inclusive and diverse group of people in our images, and promise never to edit or airbrush our images. We want everyone to feel happy and confident in their Y.O.U Underwear which is why we hide a positive message inside our undies for a daily reminder that You Make A Difference!

We’ve had models from ages 18 to 80, and sizes 8 to 18 in our last photoshoot - and we're always looking for new volunteers, so do get in touch if you are interested. We are also always working to improve our sizing and show how our undies look on the amazing humans who model for us - who are often our friends and family.



GOTS Fairtrade certified PETA

Transparency & Trust


We know that most people won’t just take our word for it! This is why we’ve partnered with a number of third-party organisations to certify that our underwear is as good for other people and the planet as we claim it is.

You can also read our annual Impact Reports for a detailed breakdown of our performance in terms of environmental and social impact.

Our next goal is to achieve B Corp status - we submitted our Assessment in December 2020, so we're keeping our fingers crossed!

Diversity & Inclusion

Diversity & Inclusion


Whether it’s enlisting models or recruiting new members of our team, we’re committed to diversity, inclusion and not discriminating on any grounds.



Look good, do good, feel good